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Ford Argentina Sales Drop 23 Percent In March 2022

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Ford Argentina sales decreased 23 percent to 2,660 units in March 2022 compared to March 2021 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Fiat, Renault, Peugeot and Volkswagen.

Individual model sales performance was as follows:

During the first three months of the 2022 calendar year, Ford Argentina sales decreased 30 percent to 7,281 units.

Sales Results - March 2022 - Argentina - Ford

MODELMAR 2022 / MAR 2021MARCH 2022MARCH 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO SPORT+360.00% 4610+4,870.00%497 10
ECOSPORT+91.82% 610318-10.05%1,576 1,752
F-SERIES+7.89% 4138+132.58%207 89
KA-99.92% 11,278-99.56%14 3,158
KUGA-90.91% 666-6.93%94 101
MAVERICK* 87**194 *
MONDEO-90.00% 110-62.07%11 29
MUSTANG+200.00% 31+560.00%33 5
RANGER-10.19% 1,2511,393-26.30%3,262 4,426
TERRITORY+133.17% 478205+91.26%1,050 549
TRANSIT+9.48% 127116+27.03%329 259
FORD TOTAL-22.70% 2,6603,441-30.05%7,281 10,409

The Ford Authority Take

Ford Argentina sales continued to deepen their negative performance with a drop in March, becoming the 11th consecutive month in which Ford sales have been in the red in the local market. The Blue Oval is struggling to keep inventory at healthy levels, resulting in al lack of supply at dealerships.

Although six of the 11 Ford nameplates offered in Argentina saw gains in sales volume during the past month, the overall result remained negative as a result of the crushing drop of the discontinued Ka and the new double-digit contraction of the Ranger. However, the locally-made midsize pickup recovered its volume compared to February, managing to sell more than 1,000 units.

The positive results of the Ford EcoSport and Territory stand out, achieving healthy two and three digit gains, respectively.

About The Numbers

Further Reading & Sales Reporting

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