Ford Argentina sales decreased 23 percent to 2,660 units in March 2022 compared to March 2021 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Fiat, Renault, Peugeot and Volkswagen.
Individual model sales performance was as follows:
- Ford Bronco Sport sales increased 360 percent to 46 units
- Ford EcoSport sales increased 91.82 percent to 610 units
- Ford F-Series sales increased 7.89 percent to 41 units
- Ford Ka sales decreased 99.92 percent to 1 units
- The vehicle is discontinued
- Ford Kuga sales decreased 90.91 percent to 6 units
- Ford Maverick sales totaled 87 units
- Ford Mondeo sales decreased 90 percent to 1 units
- Ford Mustang sales increased 200 percent to 3 units
- Ford Ranger sales decreased 10.19 percent to 1,251 units
- Ford Territory sales increased 133.17 percent to 478 units
- Ford Transit sales increased 9.48 percent to 127 units
During the first three months of the 2022 calendar year, Ford Argentina sales decreased 30 percent to 7,281 units.
Sales Results - March 2022 - Argentina - Ford
MODEL | MAR 2022 / MAR 2021 | MARCH 2022 | MARCH 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
---|---|---|---|---|---|---|
BRONCO SPORT | +360.00% | 46 | 10 | +4,870.00% | 497 | 10 |
ECOSPORT | +91.82% | 610 | 318 | -10.05% | 1,576 | 1,752 |
F-SERIES | +7.89% | 41 | 38 | +132.58% | 207 | 89 |
KA | -99.92% | 1 | 1,278 | -99.56% | 14 | 3,158 |
KUGA | -90.91% | 6 | 66 | -6.93% | 94 | 101 |
MAVERICK | * | 87 | * | * | 194 | * |
MONDEO | -90.00% | 1 | 10 | -62.07% | 11 | 29 |
MUSTANG | +200.00% | 3 | 1 | +560.00% | 33 | 5 |
RANGER | -10.19% | 1,251 | 1,393 | -26.30% | 3,262 | 4,426 |
TERRITORY | +133.17% | 478 | 205 | +91.26% | 1,050 | 549 |
TRANSIT | +9.48% | 127 | 116 | +27.03% | 329 | 259 |
FORD TOTAL | -22.70% | 2,660 | 3,441 | -30.05% | 7,281 | 10,409 |
The Ford Authority Take
Ford Argentina sales continued to deepen their negative performance with a drop in March, becoming the 11th consecutive month in which Ford sales have been in the red in the local market. The Blue Oval is struggling to keep inventory at healthy levels, resulting in al lack of supply at dealerships.
Although six of the 11 Ford nameplates offered in Argentina saw gains in sales volume during the past month, the overall result remained negative as a result of the crushing drop of the discontinued Ka and the new double-digit contraction of the Ranger. However, the locally-made midsize pickup recovered its volume compared to February, managing to sell more than 1,000 units.
The positive results of the Ford EcoSport and Territory stand out, achieving healthy two and three digit gains, respectively.
About The Numbers
- All percent change figures compared to Ford Argentina sales in March 2021, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Ford Motor Company Q1 2022 sales reports:
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- Ford sales Q1 2022 U.S.A. (Ford brand)
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- Ford Motor Company sales January 2022Â U.S.A.
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- Ford Motor Company Argentina sales Q1 2022
- Ford Argentina sales January 2022Â (Ford brand)
- Ford Argentina sales February 2022Â (Ford brand)
- Ford Argentina sales March 2022Â (Ford brand) (this page)
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