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Ford Brazil Sales Drop 74 Percent In February 2022

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Ford Brazil sales decreased 74 percent to 989 units in February 2022 compared to February 2021 results.

Individual model sales performance was as follows:

During the first two months of the 2022 calendar year, Ford Brazil sales decreased 79 percent to 2,462 units.

Sales Results - February 2022 - Brazil - Ford

MODELFEB 2022 / FEB 2021FEBRUARY 2022FEBRUARY 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO SPORT* 89**160 *
FOCUS* 0**2 *
KA-100.00% 01,768-99.97%2 6,135
MAVERICK* 34**34 *
MUSTANG-25.00% 2128-38.94%69 113
RANGER-41.16% 7691,307-38.45%1,990 3,233
TERRITORY-39.05% 64105-32.97%183 273
FORD TOTAL-73.56% 9893,741-79.26%2,462 11,870

The Ford Authority Take

The February performance represents the lowest monthly Ford Brazil sales result in recent decades as sales volume fell below the 1,000 units mark. In addition, this negative performance represents the 26th consecutive monthly decline in Ford Brazil sales.

The substantial drop in Ford Brazil sales during February 2022 is primarily due to difficulties experienced by FoMoCo in producing and managing inventory of the Ford Ranger, The Blue Oval’s best-selling nameplate in Brazil during the past 12 months. The midsize pickup, manufactured in Argentina, lost the momentum it has built up in previous months, registering a significant drop of 41 percent.

However, the 34 deliveries of the all-new Ford Maverick in Brazil stand out amid all the negative figures for Ford models during February. Ford’s new compact pickup had made its first deliveries in Brazil in November 2021, and reservations for the model quickly sold out in that country.

About The Numbers

Further Reading & Sales Reporting

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