Ford Brazil sales decreased 74 percent to 989 units in February 2022 compared to February 2021 results.
Individual model sales performance was as follows:
- Ford Bronco Sport sales totaled 89 units
- Ford Focus sales totaled 0 units
- Ford Ka sales decreased 100 percent to 0 units
- Ford Maverick sales totaled 34 units
- Ford Mustang sales decreased 25 percent to 21 units
- Ford Ranger sales decreased 41.16 percent to 769 units
- Ford Territory sales decreased 39.05 percent to 64 units
During the first two months of the 2022 calendar year, Ford Brazil sales decreased 79 percent to 2,462 units.
Sales Results - February 2022 - Brazil - Ford
MODEL | FEB 2022 / FEB 2021 | FEBRUARY 2022 | FEBRUARY 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
---|---|---|---|---|---|---|
BRONCO SPORT | * | 89 | * | * | 160 | * |
FOCUS | * | 0 | * | * | 2 | * |
KA | -100.00% | 0 | 1,768 | -99.97% | 2 | 6,135 |
MAVERICK | * | 34 | * | * | 34 | * |
MUSTANG | -25.00% | 21 | 28 | -38.94% | 69 | 113 |
RANGER | -41.16% | 769 | 1,307 | -38.45% | 1,990 | 3,233 |
TERRITORY | -39.05% | 64 | 105 | -32.97% | 183 | 273 |
FORD TOTAL | -73.56% | 989 | 3,741 | -79.26% | 2,462 | 11,870 |
The Ford Authority Take
The February performance represents the lowest monthly Ford Brazil sales result in recent decades as sales volume fell below the 1,000 units mark. In addition, this negative performance represents the 26th consecutive monthly decline in Ford Brazil sales.
The substantial drop in Ford Brazil sales during February 2022 is primarily due to difficulties experienced by FoMoCo in producing and managing inventory of the Ford Ranger, The Blue Oval’s best-selling nameplate in Brazil during the past 12 months. The midsize pickup, manufactured in Argentina, lost the momentum it has built up in previous months, registering a significant drop of 41 percent.
However, the 34 deliveries of the all-new Ford Maverick in Brazil stand out amid all the negative figures for Ford models during February. Ford’s new compact pickup had made its first deliveries in Brazil in November 2021, and reservations for the model quickly sold out in that country.
About The Numbers
- All percent change figures compared to Ford Brazil sales in February 2021, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Ford Motor Company Q1 2022 sales reports:
- Ford Motor Company sales Q1 2022 U.S.A
- Ford sales Q1 2022 U.S.A. (Ford brand)
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- Ford Motor Company sales January 2022 U.S.A.
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- Ford Argentina sales January 2022 (Ford brand)
- Ford Argentina sales February 2022 (Ford brand)
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- Ford Motor Company Brazil sales Q1 2022
- Ford Brazil sales January 2022 (Ford brand)
- Ford Brazil sales February 2022 (Ford brand) (this page)
- Ford Brazil sales March 2022 (Ford brand)
- Ford Motor Company Korea sales Q1 2022
- Ford Motor Company Korea sales January 2022
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