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Ford Bronco Sales Eat Into Jeep Wrangler, Toyota 4Runner During Q1 2022

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Ford Bronco sales totaled 23,573 units in the United States and 324 units in Mexico during the first quarter of 2022.

Ford Bronco Sales - Q1 2022 - United States

In the United States, Ford Bronco deliveries totaled 23,573 units in Q1 2022.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
BRONCO * 23,573 *

Ford Bronco Sales - Q1 2022 - Canada

In Canada, Ford Bronco deliveries totaled 1,718 units in Q1 2022.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
BRONCO * 1,718 *

Ford Bronco Sales - Q1 2022 - Mexico

In Mexico, Ford Bronco deliveries totaled 388 units in Q1 2022.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
BRONCO * 388 *

Competitive Sales Comparison (USA)

The Ford Bronco placed third in its direct segment in terms of sales volume. First place went to the Jeep Wrangler, which saw sales decline eight percent to 45,551 units. The Toyota 4Runner followed in second with a six percent decrease in sales to 34,907 units. The 23,573 deliveries of the Bronco put it 22,014 units behind the Wrangler and 11,334 units behind the 4Runner.

Sales Numbers - Midsize Off-Road SUVs - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
JEEP WRANGLER -8.25% 45,551 49,646 44% 57%
TOYOTA 4RUNNER -6.32% 34,907 37,263 34% 43%
FORD BRONCO * 23,573 * 23% 0%
TOTAL +19.70% 104,031 86,909

From a segment share standpoint, the Wrangler accounted for a leading 44 percent share, a decrease of 13 percentage points from the year ago quarter. The 4Runner slid nine percentage points to 34 percent, and the Bronco accounted for 23 percent of the segment share overall. It’s safe to conclude that both Wrangler and 4Runner lost share as a direct result of the Bronco.

The off-road-oriented Sport Utility Vehicle (SUV) segment grew an average of 20 percent to 104,031 units during Q1 2022.

The Ford Authority Take

Ford Bronco sales during the first quarter of 2022 were quite healthy, albeit limited by the ongoing circumstance of demand outpacing supply. To that end, Ford is still focused on building existing customer orders as opposed to Broncos earmarked for dealer inventory.In fact, demand for the Bronco is so strong that Ford recently stopped taking orders for the 2022 model year. It’s worth noting that this high demand has caused many Bronco reservation/order holders to wait for months and, in some cases, as long as a year to get their new wild horse.

Since launching during the second quarter of 2021, Bronco has racked up an astounding number of awards and accolades having recently won a five-year cost to own award thanks to low expected cost of ownership within its segment. The SUV was also crowned the 4×4 of the year at the 2021 SEMA Show in Las Vegas, further illustrating the immense amount of interest in Ford’s reborn off-roader. We expect Ford Bronco sales to continue growing, limited only by the ability of the Ford Michigan Assembly plant to produce the vehicle.

We’ll have more on the Bronco soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and ongoing Ford news coverage.

About The Numbers

  • All percent change figures compared to Ford Bronco sales in Q1 2021, unless otherwise noted
  • In the United States, there were 75 selling days in Q1 2022 and 74 selling days in Q1 2021
Ford Motor Company Q1 2022 sales reports:
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Comments

  1. Darren Roos

    “Eats into Wrangler sales”…that’s a funny way of saying that Wrangler continues to dominate the Bronco in sales.

    Reply
    1. Rinzler

      If you don’t know how numbers work, just say that….

      Reply
      1. Nonspecific Motors

        I don’t know how they work, so tell me. The Wrangler only lost roughly 4k sales and the 4runner roughly 2k sales. More than 20k people bought the new bronco. In other words, most bronco buyers are adventurous risk takers trying something new. It’s probably the rich squat truck bois trying something else out to squat. They got tired of spending daddy’s money on the same Silverados.

        Reply
        1. Darren Roos

          Jeep sold almost twice as many Wranglers than Ford sold Broncos. The only reason sales would be down this year compared to last is because most people already own a Wrangler. Either way, Wranglers are still #1 in sales.

          Reply
    2. Ford500guy

      It says “Ford Bronco sales EAT INTO Jeep wrangler”.. You need to pull your head out of your TAIL PIPE…. If you don’t like it, DON”T READ IT!!!!!!!

      Reply
      1. Darren Roos

        I’m just not a fan of click-bait and fake news.

        Reply
      2. Darren Roos

        Unless the author had data from a survey of Bronco purchasers that specifically said that they bought a Bronco instead of a Wrangler, the title statement of this article is ignorant, incorrect, and perfect example of fake news and click bait. The more likely reason for the delta in Wrangler sales between Q1 of 21 and 22 is due to those buying the Gladiator instead of the Wrangler, most people in the market for this type of vehicle already own a Wrangler, or simply the state of the economy.
        Besides, to put it into perspective, according to this article Wrangler sales are down by 8%. Ford F-Series Q1 sales 21 to 22 are down a whopping 30.9%. Hmmm. By the same logic should the next article be, “The Ford Bronco has destroyed the Ford F-Series sales in Q1 of 2022!”

        Reply
  2. Jennifer Adack

    Imagine how the Bronco would be doing against the competition if they could build them!!!
    In three weeks it will be one year since I ordered my Outer Banks!!! No word whatsoever from Ford on when I might see mine built!! You’d think they would keep their customers informed!!

    Reply
    1. Darren Roos

      And when you do get it, expect the material and build quality to reflect a company that is behind schedule and desperate enough to cut corners to get them out the door.

      Reply
    2. Wanted33

      Jennifer, I’m over a year now. I was told by my dealer, with Fords change in the allocation formula I may get mine in 2024…….if I’m lucky. The bloom is off the Bronco rose for me, and I’m very close to canceling my order. At first the Bronco was special. But, by the time I get mine it will be just another vehicle on the road. Good luck on your order.

      Reply
  3. Thomas Fish

    I’m at 59 weeks and counting. My dealer’s current guess is another 200 days. The last Bronco he sold had waited 600 days (!). And still no word from Ford. Is there a queue? Do they have a production schedule?

    Reply
  4. Brad

    Honestly, I don’t even remember when I ordered mine. And last week, I got a call: it’s coming in June. So, two years? Ford could do a lot better keeping their CUSTOMERS informed.

    Reply
  5. Wanted33

    My first Bronco order was 03/03/21, and my second was 11/21. Ford told me, drop the tow hitch, and you’ll get your Bronco sooner. That didn’t happen. Then they said, drop the MIC top along with the 2.7L, and you’ll get your Bronco sooner. You guessed it, that didn’t happen either. Now, they are telling me I won’t get the built-in navigation that I ordered. It’s to the point now that I’m not getting the Bronco I really wanted. I ask myself everyday, “do you really want this Bronco”. Ford wouldn’t admit it, but I think they have sold more Jeeps than any marketing campaign Stellantis can come up with.

    Reply
  6. Rich

    Ordered a Bronco Base last December 1. Order was accepted with an order number! No new news since…customer service tells me it’s in “Order Processing” but with no production start date yet!

    Reply
  7. Gary B kempf

    I see more broncos lately but there is alot of mall crawler wranglers at the food lion.

    Reply
  8. wayne lampe

    2nd day order holder ! Went and paid the extra $400 on Jan, 26th 2021 .. Still have not gotten my Bronco 2 door Wildtrak !!! They say its in production now for three weeks. LMAO
    Its starting to be a big Joke. Dealer said between the 2nd and 8th of April Still Waiting LOL

    Reply

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