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Ford Bronco Sport Sales Substantially Outperform Segment In Q1 2022

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Ford Bronco Sport sales increased in the United States, Mexico, Brazil, and Argentina during the first quarter of 2022.

Ford Bronco Sport Sales - Q1 2022 - United States

In the United States, Ford Bronco Sport deliveries totaled 29,089 units in Q1 2022, an increase of about 25 percent compared to 23,356 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
BRONCO SPORT +24.55% 29,089 23,356

Ford Bronco Sport Sales - Q1 2022 - Canada

In Canada, Ford Bronco Sport deliveries totaled 2,458 units in Q1 2022, an increase of about 63 percent compared to 1,511 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
BRONCO SPORT +62.67% 2,458 1,511

Ford Bronco Sport Sales - Q1 2022 - Mexico

In Mexico, Ford Bronco Sport deliveries totaled 1,281 units in Q1 2022, an increase of about 206 percent compared to 418 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
BRONCO SPORT +206.46% 1,281 418

Ford Bronco Sport Sales - Q1 2022 - Brazil

In Brazil, Ford Bronco Sport deliveries totaled 305 units in Q1 2022.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
BRONCO SPORT * 305 *

Ford Bronco Sport Sales - Q1 2022 - Argentina

In Argentina, Ford Bronco Sport deliveries totaled 493 units in Q1 2022, an increase of about 4,830 percent compared to 10 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
BRONCO SPORT +4,830.00% 493 10

Competitive Sales Comparison (USA)

The increase in Ford Bronco Sport sales during Q1 2022 puts The Blue Oval’s rugged compact crossover in tenth place in its segment when ranked by sales volume. The segment was led by the Toyota RAV4, which posted an 11 percent decrease in sales to 101,192 units. The Honda CR-V took second as sales dropped 38 percent to 58,579 units, while the Chevy Equinox slid 11 percent to 56,036 units. The Mazda CX-5 earned fourth place with a 24 percent increase to 50,653 units, while the Nissan Rogue (comprised of two models – the regular Rogue and Rogue Sport) saw a 48 percent decrease to 45,235 units, placing fifth.

The Bronco’s corporate cousin, the Ford Escape, took sixth with a minimal three percent decrease to 39,962 units. The new Hyundai Tucson took seventh as sales grew 20 percent to 39,655 units. The Subaru Crosstrek followed in eighth with a six percent increase to 37,463 units while the Subaru Forester decreased 34 percent to 31,358 units. The Bronco Sport took tenth, posting a very healthy increase of 25 percent to 29,089 units. All other segment contenders posted less than 25,000 each deliveries.

Sales Numbers - Mainstream Compact Crossovers - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
TOYOTA RAV4 -11.43% 101,192 114,255 18% 16%
HONDA CR-V -37.53% 58,579 93,766 10% 13%
CHEVROLET EQUINOX -11.36% 56,036 63,218 10% 9%
MAZDA CX-5 +24.30% 50,653 40,750 9% 6%
NISSAN ROGUE -47.84% 45,235 86,720 8% 12%
FORD ESCAPE -2.51% 39,962 40,990 7% 6%
HYUNDAI TUCSON +19.63% 39,655 33,147 7% 5%
SUBARU CROSSTREK +6.47% 37,463 35,187 7% 5%
SUBARU FORESTER -34.25% 31,358 47,694 5% 7%
FORD BRONCO SPORT +24.55% 29,089 23,356 5% 3%
GMC TERRAIN +47.45% 24,944 16,917 4% 2%
VOLKSWAGEN TIGUAN -33.13% 18,233 27,265 3% 4%
KIA SPORTAGE -26.57% 16,460 22,417 3% 3%
MITSUBISHI OUTLANDER +218.19% 13,065 4,106 2% 1%
JEEP CHEROKEE -73.42% 10,079 37,923 2% 5%
MITSUBISHI ECLIPSE CROSS +152.18% 3,992 1,583 1% 0%
DODGE JOURNEY -98.39% 111 6,880 0% 1%
TOTAL -17.25% 576,106 696,174

The Q1 2022 sales performance gives the Bronco Sport a five percent segment share, increasing two percentage points from the year-ago quarter. The five percent figure is a fraction of the 18 percent share commanded by the RAV4, up two percentage points, and 10 percent claimed by the CR-V, down three percentage points. The Equinox saw a ten percent segment share, up one percentage point, while the CX-5 earned nine percent, up three percentage points. The Escape earned a seven percent share in the segment, up one percentage point, while the Tucson was also at seven percent, up two percentage points. The Crosstrek also earned a seven percent segment share, up two percentage points from the year ago quarter. All other segment contenders each earned five percent segment share or less during Q1 2022.

However, we must note that Ford now fields two vehicles in this segment – the Escape and the Bronco Sport. Combining sales of both models gives The Blue Oval 69,051 deliveries, good for a 12 percent segment share, placing Ford in third place within the mainstream compact crossover segment.

Sales Numbers - Ford Mainstream Compact Crossovers - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
FORD ESCAPE -2.51% 39,962 40,990 58% 64%
FORD BRONCO SPORT +24.55% 29,089 23,356 42% 36%
TOTAL +7.31% 69,051 64,346

Meanwhile, Ford’s cross-town rival, General Motors, also fields two offerings in this segment – the Chevy Equinox and GMC Terrain. The duo recorded a combined 80,980 deliveries, good for a 14 percent share. That’s around 10K units higher than the two FoMoCo offerings, resulting in a segment share that’s two percentage points higher than that of The General.

Sales Numbers - GM Mainstream Compact Crossovers - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
CHEVROLET EQUINOX -11.36% 56,036 63,218 69% 79%
GMC TERRAIN +47.45% 24,944 16,917 31% 21%
TOTAL +1.05% 80,980 80,135

Additionally, the Hyundai and Kia venture also fields two models in this space – the Hyundai Tucson and Kia Sportage. Combined deliveries of the Korean duo totaled 56,115 units for a 9.7 percent segment share.

Sales Numbers - GM Mainstream Compact Crossovers - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
HYUNDAI TUCSON +19.63% 39,655 33,147 71% 60%
KIA SPORTAGE -26.57% 16,460 22,417 29% 40%
TOTAL +0.99% 56,115 55,564

The compact mainstream crossover segment contracted 17 percent to 576,106 units in Q1 2022, meaning Ford Bronco Sport sales significantly outperformed the segment average during the quarter.

The Ford Authority Take

These Q1 2022 sales figures clearly show that the Ford Bronco Sport continues to be highly sought-after. So much so, that the Bronco Sport is among the fastest selling used cars, and prices for used units are trending higher than new models. That shows true market demand for the Bronco Sport.

In addition, the Bronco Sport has earned its fair share of accolades over the course of the last several months, including securing a spot on Consumer Reports‘ recommended vehicles list and being named one of the best SUVs on the market that cost less than $30k.

The 2022 Bronco Sport represents the second model year of the Bronco Sport, which originally launched in late 2020 as a 2021 model year vehicle. The crossover will continue on in its current form through the 2023 model year, with a refresh expected for the 2024 MY, at which point it should introduce a new hybrid variant, among other changes.

We expect Bronco Sport sales to continue growing in the near-term as long as production at the Ford Hermosillo plant continues uninterrupted. In all, Ford has a hit on its hands with the Bronco Sport, and it wouldn’t be a bad idea for Ford to consider expanding Bronco Sport capacity at the facility to meet what appears to be substantially more demand than supply for the vehicle.

About The Numbers

  • All percent change figures compared to Bronco Sport sales for Q1 2021, unless noted otherwise
  • In the United States, there were 75 selling days for Q1 2022 and 74 selling days for Q1 2021

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Ford Motor Company Q1 2022 sales reports:
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Comments

  1. Rinzler

    How Chevy sells so many Equinoxs’, i’ll never understand.

    Reply
  2. Scott Z

    I’m a bit “lost” on that one too.!

    Reply

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