Ford Authority

Ford Design Chief Wants To Roll Out More Concept Cars Going Forward

For some time, Ford routinely rolled out new and exciting concept cars, ones that sometimes previewed future products, but oftentimes were just design studies created to generate excitement around the brand. In recent years, FoMoCo has begun showing off concepts that have wound up rather true to the production vehicles that follow, such as the Lincoln Aviator Concept from 2018 and the more recent Lincoln Zephyr Reflection Concept. That won’t be the case moving forward, however, as new Ford design chief Anthony Lo explained to Automotive News in a recent interview.

Lo, who took over as the new chief officer of Ford design last year, plans to roll out more concept vehicles amid the automaker’s shift toward electrification, which he calls a “once-in-a-lifetime opportunity for us to rethink how a vehicle should look. A concept car is not just simply a sculpture,” Lo said. “It’s a platform for us to test experiences and think, ultimately, how the brand design language should evolve. This is the best way to understand whether this new direction we’ve decided to take is acceptable and if people will fall in love with them.”

Lo’s first opportunity to try out this old/new approach comes on April 20th, when Lincoln’s new EV concept – which was teased earlier today – is revealed. However, it’s just the beginning of the new design chief’s toughest task – moving Ford’s more iconic models into the future of electrification without losing the magic that has made them so popular in ICE form.

“We’re going to have a lot of opportunity to take our nameplates and try to reinvent them,” Lo said. “The nameplates are our equity – very, very precious and valuable, but I think some change is necessary. We’re going to do our best to preserve what makes them special and mix that up with the best digital and physical experiences.”

We’ll have more on Ford’s future design direction soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Mike

    What country are they designed for, China? Seems like they cannot be destined for North America, or even Europe.

  2. Stephen

    So sad to see Mondeo and Lincoln Zepher, both so beautiful, but not allowed to buy in North America. Been Ford owner for decades so difficult to drive by our former Ford/Lincoln dealership knowing there are no new vehicles on the lot to fit our needs (low to the ground and roomy leg room).

  3. Phil

    A way the Lincoln concept might go… I noticed in the vehicle front or rear image sits much higher off the ground than a SUV/CUV which means this could be a form of F-150 truck with a twist. The twist being a removable rear cab for truck duty then with the cab in place, rear window powers down, seat pop up out of the floor allowing a comfortable living space for travel. Almost like a multi-function roof truck/SUV to fit your needs. I guess we have to wait until 4-20-22 to find out how innovative and “unlike nothing else ever crafted” the designers can be.

    Please allow for coach doors in both the concept and production version .

  4. Christopher Berg

    Why do you keep sending these emails to the American people who made a lincoln what it is and sell your soul to the regime in China. I would love to buy one but wr can’t


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