Ford Authority

Ford Expedition Sales Place Mid-Pack During First Quarter 2022

Ford Expedition sales decreased in the United States while increasing in Mexico during the first quarter of 2022.

Ford Expedition Sales - Q1 2022 - United States

In the United States, Ford Expedition deliveries totaled 9,718 units in Q1 2022, a decrease of about 56 percent compared to 22,263 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
EXPEDITION -56.35% 9,718 22,263

Ford Expedition Sales - Q1 2022 - Canada

In Canada, Ford Expedition deliveries totaled 315 units in Q1 2022, a decrease of about 70 percent compared to 1,049 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
EXPEDITION -69.97% 315 1,049

Ford Expedition Sales - Q1 2022 - Mexico

In Mexico, Ford Expedition deliveries totaled 140 units in Q1 2022, an increase of about 71 percent compared to 82 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
EXPEDITION +70.73% 140 82

Competitive Sales Comparison (USA)

The Ford Expedition experienced a substantial 56 percent decrease in sales volume to 9,718 units during the first quarter of 2022, placing the nameplate fourth in its segment from a sales volume standpoint. The Expedition was outsold by the Chevy Tahoe in first, which saw a four percent increase to 23,979 units, as well as the GMC Yukon which increased 15 percent to 21,296 units. The Chevy Suburban earned third with a 12 percent increase to 12,424 units. The Expedition outsold the new Jeep Wagoneer in fifth, which saw 7,055 deliveries, and the Nissan Armada in sixth, which decreased 78 percent to 1,643 units. The Toyota Sequoia followed in last place sliding nine percent to 76,537 units, as Toyota began the generational changeover to the all-new, 2022 model.

It is worth noting that the “regular” Expedition is a rival to the Tahoe and Yukon, while the extended-length Expedition Max goes up against the Suburban and Yukon XL. Treating the Tahoe and Suburban as a single vehicle (the way Ford does with Expedition and Expedition Max) gives Chevrolet 36,403 combined deliveries, which is 26,685 units more than combined Expedition and Expedition Max sales (see running Chevy Tahoe sales and Chevy Suburban sales). In addition, the Yukon and Yukon XL recorded 21,296 combined deliveries during the quarter, which is 11,578 units higher than the Expedition family. The Expedition did, however, outsell the three remaining segment contenders, including Jeep Wagoneer, Nissan Armada, and Toyota Sequoia.

Sales Numbers - Mainstream Full-Size SUVs - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
CHEVROLET TAHOE +4.08% 23,979 23,038 31% 27%
CHEVROLET SUBURBAN +11.50% 12,424 11,143 16% 13%
GMC YUKON +2.03% 12,123 11,882 16% 14%
GMC YUKON XL +39.49% 9,173 6,576 12% 8%
FORD EXPEDITION -56.35% 9,718 22,263 13% 26%
JEEP WAGONEER * 7,055 * 9% 0%
NISSAN ARMADA -78.38% 1,643 7,598 2% 9%
TOYOTA SEQUOIA -79.28% 422 2,037 1% 2%
TOTAL -9.46% 76,537 84,537

From a segment share standpoint, the Tahoe accounted for a segment-leading 31 percent, up four percentage points from the year-ago quarter. The Yukon family saw 28 percent, up six percentage points, while the Suburban saw 16 percent, up three percentage points. The Expedition slid 13 percentage points to 13 percent of segment share, while the Wagoneer saw a nine percent increase, up nine percentage points. The Armada saw a minimal two percent share, down seven percentage points, leaving the Sequoia with one percent, down one percentage point from the year-ago quarter.

Sales Numbers - Chevy Full-Size SUVs - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
TAHOE +4.08% 23,979 23,038 66% 67%
SUBURBAN +11.50% 12,424 11,143 34% 33%
TOTAL +6.50% 36,403 34,181

Sales Numbers - GMC Full-Size SUVs - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
YUKON +2.03% 12,123 11,882 57% 64%
YUKON XL +39.49% 9,173 6,576 43% 36%
TOTAL +15.38% 21,296 18,458

The four GM offerings in the segment accounted for a combined 60,902 deliveries for a dominant 75 percent segment share.

Sales Numbers - Chevy And GMC Full-Size SUVs - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
CHEVROLET TAHOE +4.08% 23,979 23,038 42% 44%
GMC YUKON +2.03% 12,123 11,882 21% 23%
CHEVROLET SUBURBAN +11.50% 12,424 11,143 22% 21%
GMC YUKON XL +39.49% 9,173 6,576 16% 12%
TOTAL +9.61% 57,699 52,639

The full-size SUV segment contracted nine percent to 76,537 units in Q1 2022, meaning that Expedition sales significantly underperformed the segment average.

The Ford Authority Take

The 9,718 Ford Expedition sales during Q1 2022 give the full-size SUV a disappointing 13 percent share of the highly-lucrative full-size SUV segment, down 13 percentage points on an annual basis. Two major factors are behind the Expedition’s disheartening performance.

For starters, the current COVID-19 pandemic has continued to impact the supply chain, including but not limited to the ongoing microchip shortage, delaying critical parts and resources needed for production. As a result, production lines end up being disrupted, causing vehicle supply to become restricted and sales volume to suffer.

Additionally, the Expedition has remained essentially unchanged since the introduction of the current model for the 2018 model year, for which it was overhauled (redesigned and re-engineered). By contrast, the Chevy Tahoe, Chevy Suburban, GMC Yukon and Yukon XL are all in the second model year of an all-new generation. As such, these vehicles are newer and, as a result, could be considered more attractive than the Expedition to potential customers.

Fortunately, Ford is addressing potential product issues by launching the refreshed 2022 Ford Expedition, which was revealed in September 2021. A standout feature of the updated model is the addition of the large, vertically-oriented SYNC 4A infotainment display, which is also used on the 2021 Mustang Mach-E and 2022 Ford F-150 Lightning. Additionally, the refreshed 2022 Expedition also introduces the rugged Expedition Timberline trim as well as the Expedition Stealth Performance Package, both powered by the high-output version of the Ford 3.5L EcoBoost V6 engine.

As such, we expect the updated Expedition to be more attractive to customers shopping for a full-size SUV, thereby leading to an uptick in sales volume. However, GM will continue to supply strong contenders, while Stellantis’ new entry in the form of the Jeep Wagoneer will remain a wild card.

About The Numbers

  • All percent change figures compared to Ford Expedition sales in Q1 2021, unless noted otherwise
  • In the United States, there were 75 selling days in Q1 2022 and 74 selling days in Q1 2021
  • Ford Expedition sales figures include sales for regular-length Expedition and extended-length Expedition Max
Ford Motor Company Q1 2022 sales reports:

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