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Ford Explorer Sales Score Second In Segment During First Quarter 2022

Ford Explorer sales decreased in United States while increasing in Mexico during the first quarter of 2022.

Ford Explorer Sales - Q1 2022 - United States

In the United States, Ford Explorer deliveries totaled 42,736 units in Q1 2022, a decrease of about 34 percent compared to 65,244 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
EXPLORER -34.50% 42,736 65,244

Ford Explorer Sales - Q1 2022 - Canada

In Canada, Ford Explorer deliveries totaled 3,235 units in Q1 2022, a decrease of about 10 percent compared to 3,585 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
EXPLORER -9.76% 3,235 3,585

Ford Explorer Sales - Q1 2022 - Mexico

In Mexico, Ford Explorer deliveries totaled 324 units in Q1 2022, an increase of about 2 percent compared to 318 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
EXPLORER +1.89% 324 318

Competitive Sales Comparison (USA)

Ford Explorer sales slid 34.5 percent to 42,736 units during the first quarter of 2022. Despite this decrease in sales, Ford’s three-row crossover utility placed second in its segment by sales volume, behind the Toyota Highlander, which saw a three percent increase to 66,026 units, 23,290 vehicles ahead of the Explorer.

The Honda Pilot came in third with a 24 percent decrease to 23,989 units followed by the Chevrolet Traverse which saw a 38 percent slide to 23,464 units. Fifth place was taken by the Kia Telluride, which saw a one percent increase to 22,076 units. The rest of the segment contenders each posted less than 22,000 deliveries.

Sales Numbers - Mainstream Large Three-Row Crossovers - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
TOYOTA HIGHLANDER +3.44% 66,026 63,831 25% 20%
FORD EXPLORER -34.50% 42,736 65,244 16% 20%
HONDA PILOT -23.73% 23,989 31,451 9% 10%
CHEVROLET TRAVERSE -38.31% 23,464 38,037 9% 12%
KIA TELLURIDE +1.02% 22,076 21,854 8% 7%
HYUNDAI PALISADE -0.86% 21,025 21,207 8% 7%
VOLKSWAGEN ATLAS -51.72% 14,734 30,520 6% 9%
SUBARU ASCENT +1.55% 14,698 14,473 6% 4%
DODGE DURANGO -30.21% 14,349 20,560 5% 6%
MAZDA CX-9 +11.47% 10,463 9,386 4% 3%
NISSAN PATHFINDER +0.79% 8,975 8,905 3% 3%
TOTAL -19.34% 262,535 325,468

The Highlander held a 25 percent segment share, up five percentage points from the year ago quarter while the Explorer slid four percentage points for a 16 percent share. The Pilot and Traverse each earned 9 percent, with the Pilot decreasing one percentage point and the Traverse decreasing three percentage points. Finally, the Telluride saw a one percentage point increase to eight percent. All other models each accounted for eight percent or less of the segment’s share.

The three-row, large crossover segment contracted an average of 19 percent to 262,535 units in Q1 2022, meaning that Explorer sales underperformed the segment average.

For informational and comparative purposes, we are also providing sales figures for midsize SUV models that overlap with large crossover SUVs like the Explorer – either in price, seating capacity, or both. Despite the fact that these models are physically smaller than the Explorer and its direct rivals, they are often cross-shopped. These overlapping vehicles include:

  • Midsize crossovers that offer three rows of seating, such as the GMC Acadia (see running GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander
  • Midsize crossovers with two rows of seating sold at a similar price point to the Explorer, including the Jeep Grand Cherokee, Nissan Murano, Ford Edge, Chevrolet Blazer (see running Chevy Blazer sales), and Hyundai Santa Fe
  • Nameplates that represent both two-row and three-row models, such as the new Jeep Grand Cherokee family

Sales Numbers - Overlapping Crossover Sales - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
JEEP GRAND CHEROKEE +36.09% 75,117 55,198
FORD EDGE +19.24% 26,412 22,150
HYUNDAI SANTA FE -10.46% 25,582 28,570
CHEVROLET BLAZER -2.37% 18,808 19,265
KIA SORENTO -9.13% 17,923 19,724
MITSUBISHI OUTLANDER +218.19% 13,065 4,106
NISSAN MURANO -18.40% 9,403 11,523
GMC ACADIA -53.22% 9,336 19,956

The Ford Authority Take

Despite facing a rocky start when launching for the 2020 model year, the Explorer was able to maintain a solid upward trajectory in sales volume during 2021. The model’s current decline is a reflection of negative repercussions of the COVID-19 pandemic and the ongoing microchip shortage. In fact, the majority of the large, three-row crossover segment followed a similar trend of being in the red due to similar constraints associated with production and availability.

It’s also worth noting that competition in the large, three-row crossover space is heating up as two competing models – the Hyundai Palisade and Kia Telluride – maintained relatively high placement during the first quarter. Combined, the Kia and Hyundai accounted for 43,101 deliveries, 365 units more than the Explorer. The results are very impressive for the two newest entrants, given that both Hyundai and Kia were almost non-existent in this segment two years ago.

Sales Numbers - Telluride & Palisade - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
KIA TELLURIDE +1.02% 22,076 21,854
HYUNDAI PALISADE -0.86% 21,025 21,207

Another rival that is adding competitive pressure to the Explorer is the overhauled Nissan Pathfinder as well as an updated Chevrolet Traverse, which has received a refresh for the 2022 model year. Meanwhile, FCA Stellantis has launched the all-new Jeep Grand Cherokee family, which now includes a three-row variant dubbed the Grand Cherokee L that competes with the Explorer, alongside the “regular”, two-row Grand Cherokee that competes with the Ford Edge.

About The Numbers

  • All percent change figures compared to Ford Explorer sales for Q1 2021, unless otherwise noted
  • In the United States, there were 75 selling days for Q1 2022 and 74 selling days for Q1 2021
  • For Explorer sales figures are comprised of the Ford Explorer and its police-duty variant, the Ford Police Interceptor Utility. In previous quarters, Police Interceptor Utility sales were reported as a separate line item, but Ford is now folding its sales into the Explorer line item.

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