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Ford F-Series Sales Remain First In Segment During First Quarter 2022

By Megs Vincent

April 5, 2022 4:28 pm

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Ford F-Series sales decreased in the United States and Mexico during the first quarter of 2022.

Ford F-Series Sales - Q1 2022 - United States

In the United States, Ford F-Series deliveries totaled 140,447 units in Q1 2022, a decrease of about 31 percent compared to 203,797 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
F-SERIES -31.08% 140,447 203,797

Ford F-Series Sales - Q1 2022 - Canada

In Canada, Ford F-Series deliveries totaled 18,218 units in Q1 2022, a decrease of about 40 percent compared to 30,238 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
F-SERIES -39.75% 18,218 30,238

Ford F-Series Sales - Q1 2022 - Mexico

In Mexico, Ford F-Series deliveries totaled 1,887 units in Q1 2022, a decrease of about 27 percent compared to 2,582 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
F-SERIES -26.92% 1,887 2,582

Competitive Sales Comparison

Despite the 31 percent decline in Ford F-Series sales (see running F-Series sales) during the first quarter of 2022, The Blue Oval’s full-size trucks range remained the best-selling in their segment. The Ram Pickup took second place with a 15 percent decrease in sales to 127,116 deliveries, followed by the GM’s Chevrolet Silverado (see running Silverado sales) which saw a four percent decrease to 121,107 units. The GMC Sierra (see running Sierra sales) took fourth as sales slid 10 percent to 56,617 units, followed by the Toyota Tundra with an 18 percent gain to 22,643 deliveries (the only model in the segment to post an uptick in sales volume) and the Nissan Titan with a 14 percent slide to 6,415 sales.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
FORD F-SERIES -31.08% 140,447 203,797 30% 36%
RAM RAM PICKUP -14.59% 127,116 148,836 27% 26%
CHEVROLET SILVERADO -4.33% 121,107 126,591 26% 22%
GMC SIERRA -10.01% 56,617 62,917 12% 11%
TOYOTA TUNDRA +18.34% 22,643 19,134 5% 3%
NISSAN TITAN -14.04% 6,415 7,463 1% 1%
TOTAL -16.60% 474,345 568,738

From a segment share standpoint, Ford F-Series accounted for a leading 30 percent share, a decrease of six percentage points from the year ago quarter. The Ram posted a one percentage point increase for a 27 percent segment share, while the Silverado gained four percentage points to 26 percent of the segment. The Silverado’s corporate cousin, the Sierra, posted a segment share of 12 percent, up one percentage point, while Tundra took 5 percent, up two percentage points, and Titan earned one percent share.

The full-size pickup truck segment decreased an average of 17 percent to 474,599 units during Q1 2022, meaning that the F-Series underperformed the segment average.

It’s worth noting that adding up Q1 2022 sales of GM’s two trucks – the Silverado and Sierra – results in 177,724 combined deliveries, which is 37,023 units more than the F-Series for a 38 percent combined segment share.

Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
CHEVROLET SILVERADO -4.33% 121,107 126,591
GMC SIERRA -10.01% 56,617 62,917
TOTAL -6.22% 177,724 189,508

Below, we are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
RIDGELINE -26.90% 9,189 12,570

The Ford Authority Take

The decline in Q1 2022 Ford F-Series sales, which includes sales figures for the Ford F-150 and Ford Super Duty, should come as no surprise as a result of ongoing constraints at the supply chain level. These constrains include, but are not limited to, the ongoing microchip shortage, which is expected to continue for another few months. This has had a massive impact on automobile production during the last two years, leading to substantial production cuts, near record-low inventory, record-low incentives, and record-high new vehicle prices. In fact, FoMoCo has been forced to idle a number of its plants. As such, it makes sense for the segment to post a 16.5 percent contraction.

Even so, the F-Series continued to lead the segment during the quarter with a segment share that’s three percent higher than the runner-up.

Notably, the F-150 continues to be a fan favorite, having the highest market share of all U.S. vehicles currently in operation. The Super Duty has also earned its fair share of praise as the third most considered truck during the fourth quarter of 2021, while the F-250 won Vincentric’s 2022 Best CPO Value Award in the 3/4 ton truck segment. In addition, the 2022 Ford F-Series lineup earned a Kelley Blue Book 2022 Best Resale Value Award.

Subscribe to Ford Authority for more F-150 news, Ford Super Duty news, Ford F-Series news, Ford sales news, and ongoing Ford news coverage.

Ford Motor Company Q1 2022 sales reports:
  • All percent change figures compared to Ford F-Series sales in Q1 2019, unless otherwise noted
  • In the United States, there were 75 selling days in Q1 2022 and 74 selling days in Q1 2021
  • Ford F-Series sales include:
    • Ford F-150 and variants
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500HD and variants
      • Chevrolet Silverado 3500HD and variants
      • Chevrolet Silverado Heavy Duty Chassis Cab
    • Chevrolet Silverado Medium Duty Chassis Cab
  •  GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
      • GMC Sierra HD Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

By Megs Vincent

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Comment

  1. Tim Watson

    Is Ford putting the F250-350s on hold for customers orders or just a hold on production?

    Reply

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