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Ford Maverick Sales Dominate Hyundai Santa Cruz During Q1 2022

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Ford Maverick sales recorded their first quarter results during Q1 2022.

Ford Maverick Sales - Q1 2022 - United States

In the United States, Ford Maverick deliveries totaled 19,245 units in Q1 2022.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
MAVERICK * 19,245 *

Ford Maverick Sales - Q1 2022 - Canada

In Canada, Ford Maverick deliveries totaled 1,933 units in Q1 2022.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
MAVERICK * 1,933 *

Ford Maverick Sales - Q1 2022 - Mexico

In Mexico, Ford Maverick deliveries totaled 818 units in Q1 2022.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
MAVERICK * 818 *

Ford Maverick Sales - Q1 2022 - Brazil

In Brazil, Ford Maverick deliveries totaled 67 units in Q1 2022.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
MAVERICK * 67 *

Ford Maverick Sales - Q1 2022 - Argentina

In Argentina, Ford Maverick deliveries totaled 193 units in Q1 2022.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
MAVERICK * 193 *

Competitive Sales Comparison (USA)

Ford Maverick sales totaled 19,245 units in the United States during Q1 2022, placing the compact pickup in first place in its segment by sales volume. The Maverick’s only other rival, the Hyundai Santa Cruz, followed in second place with 8,400 deliveries, an entire 10,845 units behind the Maverick.

Sales Numbers - Compact Pickups - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
FORD MAVERICK * 19,245 * 70% NAN%
HYUNDAI SANTA CRUZ * 8,400 * 30% NAN%
TOTAL * 27,645 *

In terms of segment share, the Maverick held a dominant 70 percent share versus 30 percent for the Santa Cruz.

In total, the compact pickup segment saw a cumulative 27,645 units during Q1 2022.


For information purposes, below we’re providing sales data for midsize pickup trucks, which are one segment above the Maverick.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q4 2021 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
TOYOTA TACOMA -19.97% 53,182 66,449 38% 44%
NISSAN FRONTIER +107.84% 22,405 10,780 16% 7%
FORD RANGER -27.01% 17,639 24,166 13% 16%
CHEVROLET COLORADO -9.92% 21,693 24,083 16% 16%
JEEP GLADIATOR -4.83% 17,912 18,822 13% 12%
GMC CANYON -13.77% 6,160 7,144 4% 5%
TOTAL -8.22% 138,991 151,444

The mid-size mainstream pickup truck segment contracted nearly 13 percent to 142,434 units in Q1 2022. That’s significantly higher than the 27,645 units recorded by the Maverick.

The Ford Authority Take

The still-new Ford Maverick continues to impress, as the rapid growth in sales volume during the first quarter of 2022 clearly shows. As one of the top 20 fastest-selling new vehicles on the market, FoMoCo’s compact pickup is running red-hot among retail and business customers alike. With demand easily outstripping supply, the Maverick is also one of the most commonly marked-up new vehicles on sale today, while the hybrid model is also among the most considered electrified vehicles.

Ford’s new pickup, which together with the aforementioned Santa Cruz has created the compact pickup segment, is already having a major impact, dominating the nascent space. One of the keys to the Maverick’s success is the large number of Honda Civic owners that the efficient and cost-effective pickup is attracting. Maverick interest and performance are so impressive that the nameplate has already earned “Icon” status internally at Ford.

The biggest problem is how Ford can make more of the Maverick and get these units into the hands of customers and to dealers faster, since buying the pickup is extremely difficult. While rocketing demand is a good problem to have for The Blue Oval, it doesn’t help those customers who have been waiting for their orders and reservations. The situation won’t get much better any time soon, since Ford has punted some 2022 model year orders to 2023.

About The Numbers

  • All percent change figures compared to Ford Maverick sales for Q1 2021, unless noted otherwise
  • In the United States, there were 75 selling days in Q1 2022 and 74 selling days in Q1 2021

We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.

Ford Motor Company Q1 2022 sales reports:
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Comments

  1. NCEcoBoost

    Of course. The Maverick over the SC is a total no-brainer. The SC is pricey, much less useful as a real truck and will probably turn into a bonfire at some point down the road, seeking that nearly everything made by the HKG Group does.

    Reply
    1. JohnTaurus

      +10!

      Reply
    2. Dave

      I would like to see some advertising on TV. So far I have not seen a single one.
      I would love to see a Maverick made like the extended cabs. Two ( 2 ) bucket seats with about 1-1/2 foot behind them and whatever left to make the same chassis size into a longer bed.

      Reply
  2. Fritz

    I ordered a XLT on Aug.27th,2021,and still not scheduled for production

    Reply
    1. Tigger

      They need to look at a second plant to build the Maverick.

      Reply
      1. Ron Arbaugh

        Lordstown !? Close to Avon production facility, plenty of experienced workers, established supply chain, factory already in place for E vehicle manufacturing. Seems like a fit !

        Reply
        1. JohnTaurus

          Yeah, Ford really wants in on that dumpster fire.

          Reply
      2. JohnTaurus

        Right, so they can have two plants with barely enough parts to keep one going. Excellent suggestion.

        Reply
        1. P.R.Ford

          Therein lies the problem. Ford’s problem isn’t in manufacturing capacity, its as you stated… supply chain for parts. It is an exceedingly difficult problem to solve and not as simple as moving manufacturing of chips and other components to the US. For instance, the components required to build an LCD screen are sourced from all over the world. No chain is stronger than its weakest link.

          Reply
    2. Rick hurst

      I ordered xlt in June no assembly info yet?rick radford va

      Reply
  3. Pedro77

    I see way more Santa Cruz’s on the road. Could be that it’s bigger and can’t miss all those grill lights. Surprised how tiny and low the Maverick is.

    Reply
    1. JohnTaurus

      Lol, the Santa Cruz is slightly smaller than the Maverick.

      Reply
  4. SEBASTIAN NADAL-FARRE

    I ordered a Lariat on November 15th,2021; I was told delivery by the first week of February 2022, and still not scheduled for production

    Reply
    1. P.R.Ford

      If you don’t have the components, you can’t build the vehicle. Its pretty simple. Hopefully, your patience will be rewarded with a great vehicle.

      Reply
  5. tmw

    It’s good to read that there are a lot of conquest sales from Civic. Ranger numbers are down, I wonder how much the Maverick is hurting Ranger sales?

    Reply
    1. blksn8k

      Probably some but with all the information available online today a lot of potential Ranger buyers are probably aware that a new model is coming and are waiting for that rather than buy the current model that was originally designed for the 2011 model year and not sold here until 2019. And some of those potential Ranger buyers have also bought the new Frontier or the Tacoma rather than wait another year or two for the next Ranger.

      Reply
      1. Rando

        I’m one of those people holding off on a Ranger purchase until the new US model is released. I really dig the updates they’ve revealed so far in the ROW version. I’m also waiting to see what the ’23 Canyon and Tacoma’s bring to the table powertrain and tech wise. The next year or two is going to be an exciting for the mid-size truck segment.

        I love the Maverick but it’s just a little too small for what I need. I do think they are neat little vehicles though. If they were more readily available I may have caved and bought one to tide me over.

        Reply
      2. Beav1

        That would be me ! Mav is a super nice truck however too small for my needs. My wife has a Bronco Sport so I have feel for what the Mav is about. Yeah – holding out for the redesigned Ranger. Which looks awesome BTW. Don’t want to spend the money on what is more or less a 2011 truck.

        Reply
    2. LDProductions

      The Civic Hatchback with a full roof rack was the only other vehicle I would have considered over the hybrid Maverick to replace my ageing Lexus CT 200h. The Maverick and Civic Hatchback are very close competitors in terms of price, equipment, and fuel economy. But that would have meant mulch and yard waste hauling would have continued in our Escape, which is less than ideal. Definitely not disappointed in my choice

      Reply
      1. P.R.Ford

        I feel ya. I loved my 2017 Escape Platinum, but it always seemed to be just a tad to small for what I wanted to haul. In 2019 I moved to the Explorer Limited. So far its done everything I need. I also own a 2010 F-150 Platinum, but its bigger than what I need for 90% of what I need to do. I like the idea of the Maverick, but will wait until its in full production and readily available without ridiculous markups. I’m figuring 2024 or 2025 model years will be a better time to consider buying.

        Reply
    3. JohnTaurus

      Well, all midsize truck sales are down, except the redesigned Frontier, which had nowhere to to but up.

      Reply
  6. ForkADM

    The ability to order a 2022 Maverick was shutdown the first month of 2022, so it really doesn’t matter how Iconic the Maverick is if they aren’t available to purchase…

    Reply
    1. JohnTaurus

      Because they’re only producing the vehicle for one model year?

      Reply
  7. Rod

    I ordered a Maverick Ford XLT Ecoboost on Oct. 16, 2021 and still not scheduled for production.

    Reply
    1. P.R.Ford

      That’s not even a little bit surprising.

      Reply
  8. Tim

    Why doesn’t Ford expand production of the Maverick in other Ford plants because it has all the opportunity of sales along with the ability to build them because they have the parts, the facilities and the employees. Some people may not want to wait 12 months into the future and then some for their Ford Maverick especially if they need one now or in the next few months.

    Reply
    1. Tigger

      Because it would make too much sense. …

      Reply
      1. Mike

        And it would cut into Ford’s other vehicle sales, like Ranger, Escape, Edge, Ecosport, Bronco Sport, etc.

        Reply
        1. JohnTaurus

          They certainly wouldn’t want to cut into the discontinued EcoSport sales! No sir!

          Reply
          1. Rich St.martin

            You can’t build trucks without parts , just saying !

            Reply
        2. P.R.Ford

          Ford will build what sells the best. They captured lightning in a bottle with the Maverick. Now they just need to be able to build it.

          Reply
      2. JohnTaurus

        Yeah, adding more factories that would take months or years to even start producing, when they already don’t have enough parts to build them makes so much sense.

        Reply
        1. P.R.Ford

          They could add an additional line in their Hermosillo Mexico plant, where they already build the Maverick and Bronco Sport. Many components are used in both.

          Reply
    2. JohnTaurus

      It’s more about parts availability than capacity at the factory.

      Reply
    3. P.R.Ford

      Ford can’t build the Mavericks that have already been ordered to to component shortages. Expanding production lines makes absolutely no sense, for the time being. Once the supply chain issues are resolved, they can probably open new production lines in its Hermosillo Mexico plant along side the lines of the current Maverick and Bronco Sport. It already has a new plant in the works for the 2023 model year. I don’t know what they plan on building there. This will all be worked out eventually.

      Reply
  9. Pat

    Ordered an xlt Ecoboost and no prd date. Even put down 10k hoping that would speed it up, but no luck

    Reply
  10. Jeffrey D. Sproul

    In finally got my Maverick hybrid a couple of weeks ago and love it. If the Maverick were not available I might have bought the Santa Fe but I am glad I got my Maverick. I hope other manufacturers offer compact trucks as well. This is a segment of the market that has not been served for years.

    Reply
    1. Greg Hendershot

      How long did it take after ordering?

      Reply
  11. karen

    I didnt order the maverick because I wanted to see it in person ,no body has them to look at ,they had an used xlt on the lot no packages just plain and it was 10,000.00 above above the msrp.

    Reply
    1. JohnTaurus

      Nobody had one to check out except the one sitting there?

      Reply
  12. Dianna J. & Richard J. Locke

    I ordered the 2022 ford Maverick October 7th 2021 hot red. & still have not received it. What is taking so long? Send me an order number. I am waiting!

    Reply
  13. Greg Hendershot

    Ordered a hybrid in November still no build date. This is rediculos.

    Reply
  14. Zachary Hill

    I think the reason that Ford Ranger sales are down is because everybody is waiting for the new Ranger to come out next year

    Reply
  15. Don

    I think all the Mexican workers are taking a siesta. Maybe American auto manufacturers should build vehicles at home again. I’ve been waiting and waiting but still no Maverick.

    Reply
  16. Chris

    How can Hyundai expect to compete when they fell far short of the Maverick MPG while gas prices are higher than ever, and the production model looks nowhere near as good as the concept model?

    Reply
  17. Alan D

    Not surprised by this in the least, as the Santa Cruz simply can’t compete with the hybrid Maverick in my view. Got my hybrid XL with Co-Pilot 360 in late December – $22,030 after delivery, nice ride, seats four comfortably, solid tech, hauls and tows as much as I’ll ever need and it actually beats my little Honda Fit for city & combined mpg.
    Why would I want the Santa Cruz, when the base model starts at $25k after delivery with no add-ons, and it gets terrible fuel efficiency in comparison? – the city mpg is literally HALF that of the Maverick…only 21 mpg compared to 42 mpg.

    Reply
  18. Bo. Travis

    Ford is still missing a large chunk of the compact truck market by only producing a 4-door mini-bed. 2-door regular cab and extended cab versions, with ~6-ft beds will sell extremely well. For many, the mini-bed will never equate to a functional pickup.

    Reply
  19. Bill Byrne

    Please Ford ,do the right thing !! build them for all of us in the USA that ordered them FIRST !! its been going on 7 MONTHS !!!

    Reply
  20. donnie

    They call it a low priced vehicle but tack $5,000 plus on t0 the sticker price they advertise, a little deceptive on advertising. I can put a dollar on a car for sale but when you pick it up the adjusted sticker makes it $5000. Way to go Ford. Need to straighten your car dealers out also. Talk about price gouge!!!!

    Reply
  21. hacmaverick

    Where is my Maverick that I ordered 7 months ago? I think I will die before I get it.

    Reply
  22. Butch

    I bought the 2022 Hyundai Santa Cruz. I am beyond 100 % happy. The Hyundai dealer insisted I buy a sticker model of $30,100. He said drive it for 60 days. If I decide to up grade to a mire expense model, he would apply 100 % of my purchase towards the $33,000 model. He assured me I wouldn’t. The one I bought has self steering and every safety feature needed. I average 27 mpg Highway and 22 city. I was originally purchasing the Bronco Outer Banks till the dealer asked $3500.00 over msrp. The Lariat I have on order was $38,000. Not sure if my order date of last October will be delivered within a year. As of now, if the Maverick comes in this year, I plan on asking $5,000.00 over sticker

    Reply
  23. Karen

    You think ford would figure this problem out quick , or they will lose customers

    Reply

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