Ford Maverick sales recorded their first quarter results during Q1 2022.
Ford Maverick Sales - Q1 2022 - United States
In the United States, Ford Maverick deliveries totaled 19,245 units in Q1 2022.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| MAVERICK | * | 19,245 | * |
Ford Maverick Sales - Q1 2022 - Canada
In Canada, Ford Maverick deliveries totaled 1,933 units in Q1 2022.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| MAVERICK | * | 1,933 | * |
Ford Maverick Sales - Q1 2022 - Mexico
In Mexico, Ford Maverick deliveries totaled 818 units in Q1 2022.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| MAVERICK | * | 818 | * |
Ford Maverick Sales - Q1 2022 - Brazil
In Brazil, Ford Maverick deliveries totaled 67 units in Q1 2022.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| MAVERICK | * | 67 | * |
Ford Maverick Sales - Q1 2022 - Argentina
In Argentina, Ford Maverick deliveries totaled 193 units in Q1 2022.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| MAVERICK | * | 193 | * |
Competitive Sales Comparison (USA)
Ford Maverick sales totaled 19,245 units in the United States during Q1 2022, placing the compact pickup in first place in its segment by sales volume. The Maverick’s only other rival, the Hyundai Santa Cruz, followed in second place with 8,400 deliveries, an entire 10,845 units behind the Maverick.
Sales Numbers - Compact Pickups - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 | Q1 22 SHARE |
|---|---|---|---|---|
| FORD MAVERICK | * | 19,245 | * | 70% |
| HYUNDAI SANTA CRUZ | * | 8,400 | * | 30% |
| TOTAL | * | 27,645 | * |
In terms of segment share, the Maverick held a dominant 70 percent share versus 30 percent for the Santa Cruz.
In total, the compact pickup segment saw a cumulative 27,645 units during Q1 2022.
For information purposes, below we’re providing sales data for midsize pickup trucks, which are one segment above the Maverick.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 | Q1 22 SHARE | Q1 21 SHARE |
|---|---|---|---|---|---|
| TOYOTA TACOMA | -19.97% | 53,182 | 66,449 | 38% | 44% |
| NISSAN FRONTIER | +107.84% | 22,405 | 10,780 | 16% | 7% |
| FORD RANGER | -27.01% | 17,639 | 24,166 | 13% | 16% |
| CHEVROLET COLORADO | -9.92% | 21,693 | 24,083 | 16% | 16% |
| JEEP GLADIATOR | -4.83% | 17,912 | 18,822 | 13% | 12% |
| GMC CANYON | -13.77% | 6,160 | 7,144 | 4% | 5% |
| TOTAL | -8.22% | 138,991 | 151,444 |
The mid-size mainstream pickup truck segment contracted nearly 13 percent to 142,434 units in Q1 2022. That’s significantly higher than the 27,645 units recorded by the Maverick.
The Ford Authority Take
The still-new Ford Maverick continues to impress, as the rapid growth in sales volume during the first quarter of 2022 clearly shows. As one of the top 20 fastest-selling new vehicles on the market, FoMoCo’s compact pickup is running red-hot among retail and business customers alike. With demand easily outstripping supply, the Maverick is also one of the most commonly marked-up new vehicles on sale today, while the hybrid model is also among the most considered electrified vehicles.
Ford’s new pickup, which together with the aforementioned Santa Cruz has created the compact pickup segment, is already having a major impact, dominating the nascent space. One of the keys to the Maverick’s success is the large number of Honda Civic owners that the efficient and cost-effective pickup is attracting. Maverick interest and performance are so impressive that the nameplate has already earned “Icon” status internally at Ford.
The biggest problem is how Ford can make more of the Maverick and get these units into the hands of customers and to dealers faster, since buying the pickup is extremely difficult. While rocketing demand is a good problem to have for The Blue Oval, it doesn’t help those customers who have been waiting for their orders and reservations. The situation won’t get much better any time soon, since Ford has punted some 2022 model year orders to 2023.
About The Numbers
- All percent change figures compared to Ford Maverick sales for Q1 2021, unless noted otherwise
- In the United States, there were 75 selling days in Q1 2022 and 74 selling days in Q1 2021
We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.
Ford Motor Company Q1 2022 sales reports:- Ford Motor Company sales Q1 2022 U.S.A
- Ford sales Q1 2022 U.S.A. (Ford brand)
- Lincoln sales Q1 2022 U.S.A.
- Ford Motor Company sales January 2022Â U.S.A.
- Ford sales January 2022 U.S.A. (Ford brand)
- Lincoln sales January 2022 U.S.A.
- Ford Motor Company sales February 2022Â U.S.A.
- Ford sales February 2022 U.S.A. (Ford brand)
- Lincoln sales February 2022 U.S.A.
- Ford Motor Company sales March 2022Â U.S.A.
- Ford sales December 2022 U.S.A. (Ford brand)
- Lincoln sales December 2022 U.S.A.
- Ford Europe sales Q1 2022
- Ford China sales Q1 2022
- Ford Motor Company Canada sales Q1 2022
- Ford Canada sales Q1 2022
- Lincoln Canada sales Q1 2022
- Ford Motor Company Argentina sales Q1 2022
- Ford Argentina sales January 2022Â (Ford brand)
- Ford Argentina sales February 2022Â (Ford brand)
- Ford Argentina sales March 2022Â (Ford brand)
- Ford Motor Company Brazil sales Q1 2022
- Ford Brazil sales January 2022Â (Ford brand)
- Ford Brazil sales February 2022Â (Ford brand)
- Ford Brazil sales March 2022Â (Ford brand)
- Ford Motor Company Korea sales Q1 2022
- Ford Motor Company Korea sales January 2022
- Ford Korea sales January 2022
- Lincoln Korea sales January 2022
- Ford Motor Company Korea sales February 2022
- Ford Korea sales February 2022
- Lincoln Korea sales February 2022
- Ford Motor Company Korea sales March 2022
- Ford Korea sales March 2022
- Lincoln Korea sales March 2022
- Ford Motor Company Korea sales January 2022
- Ford Motor Company Mexico sales Q1 2022
- Ford Motor Company Mexico sales January 2022
- Ford Mexico sales January 2022
- Lincoln Mexico sales January 2022
- Ford Motor Company Mexico sales February 2022
- Ford Mexico sales February 2022
- Lincoln Mexico sales February 2022
- Ford Motor Company Mexico sales March 2022
- Ford Mexico sales March 2022
- Lincoln Mexico sales March 2022
- Ford Motor Company Mexico sales January 2022
- Ford Russia sales Q1 2022
- Ford Russia sales January 2022
- Ford Russia sales February 2022
- Ford Russia sales March 2022
Comments
I ordered a XLT on Aug.27th,2021,and still not scheduled for production
They need to look at a second plant to build the Maverick.
Lordstown !? Close to Avon production facility, plenty of experienced workers, established supply chain, factory already in place for E vehicle manufacturing. Seems like a fit !
Yeah, Ford really wants in on that dumpster fire.
Right, so they can have two plants with barely enough parts to keep one going. Excellent suggestion.
Therein lies the problem. Ford’s problem isn’t in manufacturing capacity, its as you stated… supply chain for parts. It is an exceedingly difficult problem to solve and not as simple as moving manufacturing of chips and other components to the US. For instance, the components required to build an LCD screen are sourced from all over the world. No chain is stronger than its weakest link.
I ordered xlt in June no assembly info yet?rick radford va
I ordered a Lariat on November 15th,2021; I was told delivery by the first week of February 2022, and still not scheduled for production
If you don’t have the components, you can’t build the vehicle. Its pretty simple. Hopefully, your patience will be rewarded with a great vehicle.
It’s good to read that there are a lot of conquest sales from Civic. Ranger numbers are down, I wonder how much the Maverick is hurting Ranger sales?
Probably some but with all the information available online today a lot of potential Ranger buyers are probably aware that a new model is coming and are waiting for that rather than buy the current model that was originally designed for the 2011 model year and not sold here until 2019. And some of those potential Ranger buyers have also bought the new Frontier or the Tacoma rather than wait another year or two for the next Ranger.
I’m one of those people holding off on a Ranger purchase until the new US model is released. I really dig the updates they’ve revealed so far in the ROW version. I’m also waiting to see what the ’23 Canyon and Tacoma’s bring to the table powertrain and tech wise. The next year or two is going to be an exciting for the mid-size truck segment.
I love the Maverick but it’s just a little too small for what I need. I do think they are neat little vehicles though. If they were more readily available I may have caved and bought one to tide me over.
That would be me ! Mav is a super nice truck however too small for my needs. My wife has a Bronco Sport so I have feel for what the Mav is about. Yeah – holding out for the redesigned Ranger. Which looks awesome BTW. Don’t want to spend the money on what is more or less a 2011 truck.
The Civic Hatchback with a full roof rack was the only other vehicle I would have considered over the hybrid Maverick to replace my ageing Lexus CT 200h. The Maverick and Civic Hatchback are very close competitors in terms of price, equipment, and fuel economy. But that would have meant mulch and yard waste hauling would have continued in our Escape, which is less than ideal. Definitely not disappointed in my choice
I feel ya. I loved my 2017 Escape Platinum, but it always seemed to be just a tad to small for what I wanted to haul. In 2019 I moved to the Explorer Limited. So far its done everything I need. I also own a 2010 F-150 Platinum, but its bigger than what I need for 90% of what I need to do. I like the idea of the Maverick, but will wait until its in full production and readily available without ridiculous markups. I’m figuring 2024 or 2025 model years will be a better time to consider buying.
Well, all midsize truck sales are down, except the redesigned Frontier, which had nowhere to to but up.
The ability to order a 2022 Maverick was shutdown the first month of 2022, so it really doesn’t matter how Iconic the Maverick is if they aren’t available to purchase…
Because they’re only producing the vehicle for one model year?
I ordered a Maverick Ford XLT Ecoboost on Oct. 16, 2021 and still not scheduled for production.
That’s not even a little bit surprising.
Why doesn’t Ford expand production of the Maverick in other Ford plants because it has all the opportunity of sales along with the ability to build them because they have the parts, the facilities and the employees. Some people may not want to wait 12 months into the future and then some for their Ford Maverick especially if they need one now or in the next few months.
Because it would make too much sense. …
And it would cut into Ford’s other vehicle sales, like Ranger, Escape, Edge, Ecosport, Bronco Sport, etc.
They certainly wouldn’t want to cut into the discontinued EcoSport sales! No sir!
You can’t build trucks without parts , just saying !
Ford will build what sells the best. They captured lightning in a bottle with the Maverick. Now they just need to be able to build it.
Yeah, adding more factories that would take months or years to even start producing, when they already don’t have enough parts to build them makes so much sense.
They could add an additional line in their Hermosillo Mexico plant, where they already build the Maverick and Bronco Sport. Many components are used in both.
It’s more about parts availability than capacity at the factory.
Ford can’t build the Mavericks that have already been ordered to to component shortages. Expanding production lines makes absolutely no sense, for the time being. Once the supply chain issues are resolved, they can probably open new production lines in its Hermosillo Mexico plant along side the lines of the current Maverick and Bronco Sport. It already has a new plant in the works for the 2023 model year. I don’t know what they plan on building there. This will all be worked out eventually.
Ordered an xlt Ecoboost and no prd date. Even put down 10k hoping that would speed it up, but no luck
In finally got my Maverick hybrid a couple of weeks ago and love it. If the Maverick were not available I might have bought the Santa Fe but I am glad I got my Maverick. I hope other manufacturers offer compact trucks as well. This is a segment of the market that has not been served for years.
How long did it take after ordering?
I didnt order the maverick because I wanted to see it in person ,no body has them to look at ,they had an used xlt on the lot no packages just plain and it was 10,000.00 above above the msrp.
Nobody had one to check out except the one sitting there?
I ordered the 2022 ford Maverick October 7th 2021 hot red. & still have not received it. What is taking so long? Send me an order number. I am waiting!
Ordered a hybrid in November still no build date. This is rediculos.
I think the reason that Ford Ranger sales are down is because everybody is waiting for the new Ranger to come out next year
I think all the Mexican workers are taking a siesta. Maybe American auto manufacturers should build vehicles at home again. I’ve been waiting and waiting but still no Maverick.
How can Hyundai expect to compete when they fell far short of the Maverick MPG while gas prices are higher than ever, and the production model looks nowhere near as good as the concept model?
Not surprised by this in the least, as the Santa Cruz simply can’t compete with the hybrid Maverick in my view. Got my hybrid XL with Co-Pilot 360 in late December – $22,030 after delivery, nice ride, seats four comfortably, solid tech, hauls and tows as much as I’ll ever need and it actually beats my little Honda Fit for city & combined mpg.
Why would I want the Santa Cruz, when the base model starts at $25k after delivery with no add-ons, and it gets terrible fuel efficiency in comparison? – the city mpg is literally HALF that of the Maverick…only 21 mpg compared to 42 mpg.
Ford is still missing a large chunk of the compact truck market by only producing a 4-door mini-bed. 2-door regular cab and extended cab versions, with ~6-ft beds will sell extremely well. For many, the mini-bed will never equate to a functional pickup.
Please Ford ,do the right thing !! build them for all of us in the USA that ordered them FIRST !! its been going on 7 MONTHS !!!
They call it a low priced vehicle but tack $5,000 plus on t0 the sticker price they advertise, a little deceptive on advertising. I can put a dollar on a car for sale but when you pick it up the adjusted sticker makes it $5000. Way to go Ford. Need to straighten your car dealers out also. Talk about price gouge!!!!
Where is my Maverick that I ordered 7 months ago? I think I will die before I get it.
I ordered a Maverick XLT a year ago, and still no truck! I hope to see a competitive solution soon, as I have a feeling Ford will raise the prices eventually! I guess I will have to look for something else.
I bought the 2022 Hyundai Santa Cruz. I am beyond 100 % happy. The Hyundai dealer insisted I buy a sticker model of $30,100. He said drive it for 60 days. If I decide to up grade to a mire expense model, he would apply 100 % of my purchase towards the $33,000 model. He assured me I wouldn’t. The one I bought has self steering and every safety feature needed. I average 27 mpg Highway and 22 city. I was originally purchasing the Bronco Outer Banks till the dealer asked $3500.00 over msrp. The Lariat I have on order was $38,000. Not sure if my order date of last October will be delivered within a year. As of now, if the Maverick comes in this year, I plan on asking $5,000.00 over sticker
You think ford would figure this problem out quick , or they will lose customers
I ordered a 2023 Lariat in September, heck, it may be this time next year before I get it, but I’m willing to wait. I sure would like to just test drive one. They are like the “ghost” truck or something. Beats all I’ve ever seen! Has anyone heard anything? This is the second time I’ve tried to order one. I just hope this one goes through.
ARE THEY STARTING TO MAKE THE 2023 MAVERICK YET IM STILL WAITING FOR MINE SAMMY V ???????????????????????????????????????????????????????????????????????????????