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Ford Motor Company Mexico Sales Down 10 Percent In March 2022

Ford Motor Company Mexico sales decreased 10 percent to 3,167 units in March 2022 compared to March 2021 results. Sales decreased at the namesake Ford brand, while increasing at the luxury Lincoln division.

Brand & Model Sales

Ford sales decreased 11.6 percent to 3,080 units:

Lincoln sales increased 70.6 percent to 87 units:

In the first three months of the 2022 calendar year, Ford Motor Mexico sales increased 3 percent to 9,800 units.

Sales Results - March 2022 - Mexico - Ford

MODELMAR 2022 / MAR 2021MARCH 2022MARCH 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO* 64**388 *
BRONCO SPORT+84.69% 543294+206.46%1,281 418
E-TRANSIT* 6**8 *
ECOSPORT-100.00% 0207-54.90%281 623
EDGE+83.33% 2212+21.74%56 46
ESCAPE+157.35% 17568+101.02%396 197
EXPEDITION+158.82% 4417+70.73%140 82
EXPLORER-1.82% 108110+1.89%324 318
F-SERIES-20.02% 779974-26.92%1,887 2,582
FIGO-47.90% 260499-11.74%1,421 1,610
GT* 0**21 *
MAVERICK* 190**818 *
MUSTANG+11.11% 6054+38.40%173 125
RANGER-47.53% 340648-43.00%1,062 1,863
TRANSIT-32.14% 397585-9.50%1,296 1,432
FORD TOTAL-11.60% 3,0803,484+2.30%9,552 9,337

Sales Results - March 2022 - Mexico - Lincoln

MODELMAR 2022 / MAR 2021MARCH 2022MARCH 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
AVIATOR+218.18% 3511+121.95%91 41
CORSAIR+100.00% 3015+33.33%64 48
NAUTILUS+300.00% 82-5.00%19 20
NAVIGATOR-39.13% 1423+15.63%74 64
LINCOLN TOTAL+70.59% 8751+43.35%248 173

Sales Results - March 2022 - Mexico - FMC Totals

BRANDMAR 2022 / MAR 2021MARCH 2022MARCH 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
FORD TOTAL-11.60% 3,0803,484+2.30%9,552 9,337
LINCOLN TOTAL+70.59% 8751+43.35%248 173
FMC MEXICO TOTAL-10.41% 3,1673,535+3.05%9,800 9,510

The Ford Authority Take

After experiencing a positive streak since the final quarter of 2021, Ford Motor Company Mexico sales saw a drop in March. In fact, last month’s results bring an end to five consecutive months of the automaker’s sales growth in the Mexican market, with half a dozen Ford-branded models posting significant year-over-year declines.

Although the Lincoln brand and most of Ford’s updated utility vehicles saw healthy gains during March, a notable drop in the sales volume of the automaker’s three best-selling models in the local market – the F-Series, Ranger and Figo – weighed down the overall result. It’s worth noting, however, that the Ford F-Series managed to post an uptick in sales volume compared to that of the first two months of the year, thereby remaining the company’s best seller.

It’s also worth highlighting the solid performance of the new Ford Bronco Sport, which is domestically manufactured in Mexico. The rugged compact utility vehicle achieved one of its best monthly sales results in that country, positioning itself as Ford’s second best-selling vehicle in the Mexican market.

About The Numbers

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Comment

  1. Michael

    Old Henry didn’t want anything to do with the crooks in Wall Street.
    Sad day in 1956 when the kids put Ford on the market.
    The Market has never been kind to Ford like it has to GM.
    Because GM would rather take care of investors than product or employees.

    Reply

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