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U.S. Ford Motor Company Sales Down 26 Percent In March 2022

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Ford Motor Company sales fell 26 percent to 159,328 units during March 2022 in the United States. Sales decreased at both FoMoCo brands – Ford and Lincoln.

“While the global semiconductor chip shortage continues to create challenges, we saw improvement in March sales, as in-transit inventory improved 74 percent over February. F-Series had a record 50,000 new retail orders in March, while a record 41 percent of our overall retail sales came from previously placed retail orders,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “Our newest products continue to turn at a record pace, as Bronco, Bronco Sport, Mustang Mach-E and Maverick had their best combined sales performance yet, with 33,398 vehicles sold. Ford is ready to deliver and positioned well for spring sales growth,” he added.

FoMoCo Sales Notes – U.S. March 2022

Sale types:

  • Total Ford Motor Company sales during March 2022 decreased 26 percent to 159,328 units
    • Truck sales totaled 74,420, down 34.4 percent overall and down 39 percent at retail
    • SUV sales totaled 81,280 units, down 16.9 percent overall and down 9.4 percent at retail
    • Electrified vehicle sales totaled 13,772 units, up 16.9 percent overall and up 10.9 percent at retail
  • March improvements in production and inventory are beginning to lift sales. Ford retail sales increased 23.2 percent over February
    • Overall Ford brand SUV sales increased 39.2 percent, while truck and van sales grew 12.5 percent
    • Ford’s overall in-transit stock levels increased 73.5 percent compared to February, positioning Ford for spring sales growth
  • Ford retail orders further expanded over a year ago, achieving another new record
    • Ford dealers took in 88,000 orders in March – up 66,000 orders over a year-ago
  • Ford’s overall truck sales grew 12.5 percent compared to February
    • Overall, Ford pickup sales totaled 140,701 through March
    • During the first three months of 2022, Ford F-Series leads the way in truck sales, outselling No. 2 Ram by over 45,000 trucks
  • Ford brand SUV sales were up 39.2 percent in March over February on improved inventory
    • The Bronco family of vehicles had their best monthly sales performance since launch, with sales of 22,340 units
    • Customers are opting more than ever for 4X4/AWD-equipped Ford brand SUVs. Year-to-date, Ford saw record levels of 4X4/AWD equipped Ford SUVs approaching 80 percent of retail sales
    • This is boosting average transaction pricing by approximately $5,000 per SUV compared to last year
  • Ford achieved record electrified vehicle sales year-to-date, growing 37.9 percent
    • Ford’s electrified vehicle conquest rate is growing and climbed to 51 percent – up 6 percentage points over last year
  • Lincoln SUV sales grew as sales increased 26.4 percent relative to February
    • Lincoln in transit stock increased 16.6 percent to 3,495 vehicles at the end of February
    • Lincoln had a record additional 3,600 new retail orders placed during March

Inventory & SAAR:

  • Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford for its sales reporting

Brand & Model Sales

Ford sales decreased 25.7 percent to 151,843 units:

  • Ford Bronco sales totaled 9,757 units
    • All-new Bronco is turning on dealer lots in just 14 days
    • The number one competitive conquest for the all-new Bronco is the Jeep Wrangler
  • Ford Bronco Sport sales increased 28.66 percent to 12,583 units
  • Ford E-Series sales decreased 44.18 percent to 1,999 units
  • Ford EcoSport sales decreased 37.22 percent to 3,076 units
  • Ford Edge sales increased 36.63 percent to 12,048 units
  • Ford Escape sales decreased 15.66 percent to 15,136 units
  • Ford Expedition sales decreased 80.69 percent to 1,917 units
  • Ford Explorer sales decreased 35.94 percent to 16,915 units
  • Ford F-Series sales decreased 46.57 percent to 44,906 units
    • As trucked turned at record rates on dealer lots, F-Series took in a new record 50,000 retail orders in March – up 38,000 over the same timeframe last year
    • F-Series in-transit inventory expanded 127 percent over February and 66.1 percent over a year ago
    • Through the first two months of the year, Ford F-Series continues to expand its lead, outselling the No. 2 Ram by 14,345 trucks
  • Ford GT sales increased 18.18 percent to 13 units
  • Ford Heavy Trucks sales decreased 11.54 percent to 828 units
  • Ford Maverick sales totaled 8,695 units
    • The model posted its best one-month sales performance since introduction
    • Maverick is turning on dealer lots in just four days
    • Maverick is one of the hottest new products on the market, with 46.7 percent of customers in March choosing the hybrid model, which achieves 42 MPH in the city and 33 MPG on the highway
  • Ford Mustang sales decreased 50.46 percent to 3,615 units
  • Ford Mustang Mach-E sales decreased 10.39 percent to 2,363 units
    • Mustang Mach-E is seeing strong customer demand for the AWD model, with about 72 percent of Mustang Mach-E retail sales sold with AWD systems
    • High-performance Mach-E GT represented 27 percent of Mach-E sales in March
  • Ford Ranger sales decreased 43.51 percent to 6,276 units
  • Ford Transit sales decreased 28.13 percent to 7,736 units
    • E-Transit, Ford’s fully electric van, recorded sales of 528 vehicles in March as production continues to grow
    • Transit sales grew 70 percent over February (month-over-month)
  • Ford Transit Connect sales increased 29.05 percent to 3,980 units

Lincoln sales decreased 25.2 percent to 7,485 units:

During the first three months of the 2022 calendar year, Ford Motor Company sales decreased 17.1 percent to 432,132 units.

Sales Results - March 2022 - USA - Ford

MODELMAR 2022 / MAR 2021MARCH 2022MARCH 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO* 9,757**23,573 *
BRONCO SPORT+28.66% 12,5839,780+24.55%29,089 23,356
E-SERIES-44.18% 1,9993,581-31.89%7,201 10,573
ECOSPORT-37.22% 3,0764,900-34.57%8,426 12,878
EDGE+36.63% 12,0488,818+19.24%26,412 22,150
ESCAPE-15.66% 15,13617,947-2.51%39,962 40,990
EXPEDITION-80.69% 1,9179,926-56.35%9,718 22,263
EXPLORER-35.94% 16,91526,404-34.50%42,736 65,244
F-SERIES-46.57% 44,90684,043-30.96%140,701 203,797
GT+18.18% 1311+9.09%36 33
HEAVY TRUCKS-11.54% 828936-18.35%2,958 3,623
MAVERICK* 8,695**19,245 *
MUSTANG-50.46% 3,6157,297-19.03%13,986 17,274
MUSTANG MACH-E-10.39% 2,3632,637+1.81%6,734 6,614
RANGER-43.51% 6,27611,110-27.01%17,639 24,166
TRANSIT-28.13% 7,73610,764-37.30%17,211 27,451
TRANSIT CONNECT+29.05% 3,9803,084-3.49%7,357 7,623
FORD TOTAL-25.65% 151,843204,231-16.72%412,984 495,924

Sales Results - March 2022 - USA - Lincoln

MODELMAR 2022 / MAR 2021MARCH 2022MARCH 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
AVIATOR-28.28% 1,8162,532-18.39%4,967 6,086
CORSAIR-11.58% 2,6342,979-2.39%6,944 7,114
NAUTILUS+6.80% 2,1822,043-5.27%5,089 5,372
NAVIGATOR-51.59% 8531,762-55.55%2,148 4,832
LINCOLN TOTAL-25.19% 7,48510,005-24.64%19,148 25,410

Sales Results - March 2022 - USA - FMC Totals

BRANDMAR 2022 / MAR 2021MARCH 2022MARCH 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
FORD TOTAL-25.65% 151,843204,231-16.72%412,984 495,924
LINCOLN TOTAL-25.19% 7,48510,005-24.64%19,148 25,410
FMC USA TOTAL-25.63% 159,328214,236-17.11%432,132 521,334

About The Numbers

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Comments

  1. James

    Sales are down, yet the Ford dealer near me is charging $5,000 over sticker price for a Bronco sport. Chevy and Mazda is selling their cars at sticker price.

    Reply
  2. David Dickinson

    These numbers are bad. And this year’s sales include two models (Bronco and Maverick) that didn’t exist last year. Take those two out of the equation and you have 132,391 units sold, which is a 35% drop in sales. Ouch. Expedition down 56%! More concerning is the bread-and-butter F-series down 31%. That hurts. Inflation and gas prices seem to be taking their toll as the larger and more expensive vehicles seem to be more effected. Thousands of people complaining they can’t get the vehicle they ordered probably doesn’t help either. On the positive side (for consumers), if you can stomach the price of fuel, we just might see deals returning at the end of this year especially on trucks and SUVs. 🙂

    Reply

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