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Ford Mustang Sales Top Challenger And Camaro During Q1 2022

Ford Mustang sales decreased in the United States and Brazil, while increasing in Mexico and Argentina during the first quarter of 2022.

Ford Mustang Sales - Q1 2022 - United States

In the United States, Ford Mustang deliveries totaled 13,986 units in Q1 2022, a decrease of about 19 percent compared to 17,274 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
MUSTANG -19.03% 13,986 17,274

Ford Mustang Sales - Q1 2022 - Canada

In Canada, Ford Mustang deliveries totaled 810 units in Q1 2022, an increase of about 10 percent compared to 734 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
MUSTANG +10.35% 810 734

Ford Mustang Sales - Q1 2022 - Mexico

In Mexico, Ford Mustang deliveries totaled 173 units in Q1 2022, an increase of about 38 percent compared to 125 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
MUSTANG +38.40% 173 125

Ford Mustang Sales - Q1 2022 - Brazil

In Brazil, Ford Mustang deliveries totaled 87 units in Q1 2022, a decrease of about 30 percent compared to 124 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
MUSTANG -29.84% 87 124

Ford Mustang Sales - Q1 2022 - Argentina

In Argentina, Ford Mustang deliveries totaled 33 units in Q1 2022, an increase of about 560 percent compared to 5 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
MUSTANG +560.00% 33 5

Competitive Sales Comparison (USA)

Despite the 19 percent decrease, The Blue Oval’s pony car was able to score first place in its segment with 13,986 units during the first quarter of 2022. The Doge Challenger came in second place with a 26 percent decrease to 11,124 units, followed by the Chevy Camaro with a five percent decline to 6,710 deliveries. The Mustang outsold the Challenger by 2,862 units and the Camaro by a wider margin of 7,276 units.

Sales Numbers - Two-Door Muscle Cars - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
FORD MUSTANG -19.03% 13,986 17,274 44% 44%
DODGE CHALLENGER -26.31% 11,124 15,096 35% 38%
CHEVROLET CAMARO -5.35% 6,710 7,089 21% 18%
TOTAL -19.36% 31,820 39,459

Being the segment’s best-seller, the Ford Mustang also had the highest segment share of 44 percent, flat year-over-year. The Challenger slid three percentage points to 35 percent, and the Camaro accounted for 21 percent, up three percentage points.

The two-door muscle car segment contracted 19 percent to 31,820 units, meaning that Ford Mustang sales were in line with the segment average.

For reference, we are providing sales results for the expanded two-door, mainstream sports car segment below.

Sales Numbers - Mainstream Two-Door Sports Cars - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
FORD MUSTANG -19.03% 13,986 17,274 37% 39%
DODGE CHALLENGER -26.31% 11,124 15,096 30% 34%
CHEVROLET CAMARO -5.35% 6,710 7,089 18% 16%
TOYOTA 86 +326.30% 3,257 764 9% 2%
MAZDA MX-5 MIATA -41.49% 1,605 2,743 4% 6%
SUBARU BRZ +66.55% 971 583 3% 1%
FIAT 124 SPIDER -98.95% 5 477 0% 1%
TOTAL -14.46% 37,658 44,026

The Ford Authority Take

The Ford Mustang sales performance during Q1 2022 was constrained by ongoing supply shortages, including but not limited to the ongoing microchip shortage.

Since the 2022 Ford Mustang entered production at the Ford Flat Rock Assembly Plant  back in early January, the facility has been idled several times for a total of three weeks. As of this writing, current estimates put the chip shortage as lasting a minimum of six months starting in January 2022.

It is also worth noting that the Mustang will be overhauled for the 2024 model year. Code-named S650, the new model will represent the seventh generation of Ford’s pony. It’s expected to enter production in March 2023 for the 2024 model year, roughly a year later than previously expected.

It’s highly likely that Ford will sweeten its Mustang incentives for final units of the current model, enabling it to make room for the next-generation. To that end, we expect Mustang sales to continue to hold momentum in the near-term, as the nameplate continues to see healthy demand in light of tight supply.

About The Numbers

  • All percent change figures compared to Ford Mustang sales in Q1 2021, except if noted
  • There were 75 selling days in Q1 2022 and 74 selling days in Q1 2021

More Information & Sales Reporting

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