With Ford’s SUVs, crossovers, and trucks attracting owners of other brands at a high rate and more and more consumers opting for four-wheel powered vehicles as they hit the trails in higher numbers, the time is right for more off-road-focused variants of those vehicles. The Blue Oval has obliged with a host of new models in recent months, including the Ford Explorer Timberline, Ford Expedition Timberline, Ford F-150 Tremor, and reportedly, a Ford Maverick off-road variant could be in the works, too. However, it’s worth wondering why Ford chose to name the Expedition off-road variant the Timberline rather than the Tremor, as it rides on the same platform as the F-150. Turns out, there is a reason for this variation.
“So Timberline is on the Explorer as well, so it’s a unique SUV-oriented off-road trim. So we’re building the Timberline brand within SUVs for off road,” Devin McParlane, Ford Expedition Marketing Manager, told Ford Authority executive editor, Alex Luft, in a recent interview. “It really just fulfills more customer demand for off road capability. I know a lot of customers are doing a lot more outdoor activities and traveling differently with families, it’s really the perfect time. Customer trends are pushing us this direction and fulfilling Ford’s promise for more off-road vehicles.”
Thus, it seems as if the Timberline name will be reserved for off-road-focused SUVs and crossovers, while Tremor will be used on pickups within Ford’s lineup.
The 2022 Ford Expedition Timberline – which replaces the outgoing FX4 Off-Road Package in the SUV’s lineup – is a comprehensive offering, with upgrades present across the board. That includes Ford’s higher-output 3.5L EcoBoost V6, which in this guise produces a robust 440 horsepower and 510 pound-feet of torque. The Timberline also features unique styling elements, 33-inch Goodyear Wrangler A/T tires, a wider track, 10.6 inches of ground clearance, improved approach and departure angles, and Ford’s Trail Turn Assist feature.
We’ll have more on the 2022 Expedition soon, so be sure and subscribe to Ford Authority for more Ford Expedition news and non-stop Ford news coverage.
I like it!
The Expedition Has Dropped In Sales Because There Are Not Enough Commercials
If People Don’t See It There NOT Going To Buy It
The Timberline Would’ve Been Flying Out The Showroom Doors If You All Would’ve Promoted It More
And I’m NOT Talking About Those Same Old Commercials That’s Floating Around Out There
Promote It Like The F150 Trucks
Give It To Those UTube Channels Like TFL Carwow Straight pipe Motorweek & Driving Sports
Stop Putting Limitations On What They Can Do While Comparing Your Vehicles That’s Why The MACH 1 Isn’t Making Sales Like It Should Be Either
Gregory, Commercials would help, for sure, but the price tag is a big barrier. $80,000 plus? I mean, that’s an insane amount of money for an SUV. These trims are designed for rich people, not for the average family. You can get a Jeep Gladiator Sport for a full $30,000 less, and buy yourself a nice new car with the difference. I’d buy a Timberline Expedition in a heart-beat if it weren’t so expensive, but will just have to keep my existing SUV going for as long as possible.
I wonder if the environmental movement war against fossil fuels is having an impact. Ford didn’t announce an EV/Hybrid version of the Expedition, as was expected and rumored. A lot of people are concerned that gasoline vehicles will be outlawed entirely within a decade, and that they won’t get full use of their vehicles. Not that EV’s are truly clean energy, they still use fossil fuels in the form of electricity derived from burning coal.
Expedition sales have fallen because of the chip shortage. There’s no additional advertising necessary, because there’s no inventory to get rid of!
If they have more demand than they’re able to fulfill, why waste money on extensive advertising?
You got it John. I’ve had an order in since November and it still has yet to be built.
How about a “Bronco Max Hybrid” based on the Expedition. Anyone care to render one with bulging fender flares.