Ford Authority

2022 Ford F-150 Gets Hefty Loyalty Discount Incentive In Some Cities

Scoring any sort of discount on a new vehicle these days is next to impossible, thanks to the fact that overall demand continues to exceed supply amid numerous supply chain issues. There are a few out there for the 2022 Ford F-150, however, including $1,500 in Bonus Cash for select models this month and a new accessory discount program. Now, the 2022 Ford F-150 has gained a pretty substantial loyalty discount in select markets as well, according to a dealer memo recently seen by Cars Direct.

The new offer effectively triples the existing loyalty discount in some cities, though it is limited to customers in certain geographical areas. In Detroit, for example, the offer – officially dubbed “F-150 to F-150 RCL (Red Carpet Lease) Renewal” – has gone from $1,000 to $3,000, and applies to “customers who come out of any eligible Ford F-150 RCL contract and purchase or lease.” Other cities see smaller increases, including Minneapolis/St. Paul, where customers can get a $2,000 incentive.

According to the memo, customers must have terminated an F-150 lease “up to 90 days prior to the sale date of the new vehicle,” though the offer is also available for those that are currently leasing a new truck if they will be ending their lease within 180 days following the sale date. The offer is good through the end of May, and can be combined with other deals. Two key exceptions include the F-150 Tremor and Raptor, however.

It’s worth noting that the 2022 Ford F-150 is currently facing some feature deletions as a result of the ongoing chip shortage and other supply chain constraints. The pickup recently gained Active Park Assist 2.0 and auto stop/start removal options, and is no longer available with the relatively new Max Recline Seats feature, as Ford Authority reported earlier this week.

We’ll have more on the F-150 soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, and 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. mjrdm

    So Ford gives special incentives to people who live in certain cities such as Detroit. Maybe customers not in the “special” cities should give their business to other brands who do not play these games with their customers.

  2. Joe H

    I agree I’ve had two E1 50s and two F1 50s over the last about 45 years. I turned 75 in February and was looking to treat myself to a new F150 four-door with four-wheel-drive. When I found out it will cost me about 60,000 I really had sticker shock. So if anyone should get a loyalty discount it should be customers like me. It looks like the only people that will get it just gave up a leased vehicle. The car industry continues to put out these BS advertisements that don’t mean anything. My 2011 F150 with 125,000 miles on it is running fine so I guess I’ll just keep it a few more years. I just can’t believe in two years time they haven’t solveD the chip shortage.

    1. Scott

      Joe and Bob- couldn’t agree more with you both! I have a 2018 F150 Fx4 Xlt
      everything but leather or sunroof. AND, 9,104 miles. To trade in, the 2022
      STX nearly stripped down is the only thing I can afford at $52k. The new
      XLTs are $62 and beyond?! I’m 64, retired, on a budget and this may be
      my last new vehicle. I’ll settle for my needs now, not wants.
      As a PS- only 2 Ford dealers in Omaha. And both want to give me $31k
      for my trade. (then sell it for $45k.)


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