The 2022 Ford Maverick has remained a hot commodity since its launch last year, to the point where demand quickly exceeded Ford’s production capacity for the new compact pickup. Regardless, even with inventory severely limited due to the chip shortage and other supply chain constraints, the Maverick remains one of the top-selling new vehicles on the market today, beating out its main competitor – the Hyundai Santa Cruz – by a healthy margin, and even its big brother, the Ford Ranger. The gap between those two pickups continues to widen, however, as we can clearly see in Ford’s April sales report.
Sales Results - April 2022 - USA - Ford
| MODEL | APR 2022 / APR 2021 | APRIL 2022 | APRIL 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO | * | 13,113 | * | * | 36,686 | * |
| BRONCO SPORT | -6.70% | 12,928 | 13,856 | +12.91% | 42,017 | 37,212 |
| E-SERIES | -29.19% | 1,805 | 2,549 | -31.37% | 9,006 | 13,122 |
| E-TRANSIT | * | 857 | * | * | 1,575 | * |
| ECOSPORT | -17.61% | 4,109 | 4,987 | -29.83% | 12,535 | 17,865 |
| EDGE | +40.42% | 11,298 | 8,046 | +24.88% | 37,710 | 30,196 |
| ESCAPE | -1.14% | 15,502 | 15,680 | -2.13% | 55,464 | 56,670 |
| EXPEDITION | -77.53% | 1,995 | 8,880 | -62.39% | 11,713 | 31,143 |
| EXPLORER | -23.07% | 20,801 | 27,040 | -31.15% | 63,537 | 92,284 |
| F-150 LIGHTNING | * | 4 | * | * | 258 | * |
| F-SERIES | -22.31% | 51,513 | 66,302 | -28.93% | 191,960 | 270,099 |
| GT | -15.38% | 11 | 13 | +2.17% | 47 | 46 |
| HEAVY TRUCKS | -39.32% | 1,023 | 1,686 | +48.16% | 3,981 | 2,687 |
| MAVERICK | * | 9,537 | * | * | 28,782 | * |
| MUSTANG | -45.29% | 4,377 | 8,000 | -27.34% | 18,363 | 25,274 |
| MUSTANG MACH-E | +95.03% | 3,805 | 1,951 | +23.05% | 10,539 | 8,565 |
| RANGER | -60.08% | 5,110 | 12,801 | -38.46% | 22,749 | 36,967 |
| TRANSIT | -32.63% | 7,710 | 11,445 | -37.78% | 24,203 | 38,896 |
| TRANSIT CONNECT | -31.12% | 2,209 | 3,207 | -11.67% | 9,566 | 10,830 |
| FORD TOTAL | -10.48% | 167,707 | 187,345 | -15.01% | 580,691 | 683,269 |
Ford sold 9,537 Mavericks in April, which brings that model’s year-to-date sales up to 28,782 units. That’s a significant difference when compared to the Ranger’s total of 5,110 units last month, as well as its year-to-date figure of 22,749. The 2022 Ford Maverick is also widening the gap between it and its mid-size counterpart, as the compact pickup recorded 8,695 sales in March compared to 6,276 for the Ranger.
It is worth noting that while the Maverick hasn’t been on sale quite as long as the Ranger, Ford is likely diverting the limited number of semiconductor chips that it has on hand to certain, more desirable products like the Maverick, which can certainly impact sales numbers.
Regardless, Maverick dealer inventory continues to turn in just four days even though the pickup is one of the most heavily marked-up new vehicles on sale. The new model has attracted a significant number of first-time pickup buyers, while the hybrid model has far exceeded Ford’s expectations in terms of consumer interest.
We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.
Comments
Yea I wonder why…Rangers are getting damned expensive. I’m seeing them pushing 50k on the local dealer lot. Hard Pass.
What did Ford think would happen to Ranger sales with the introduction of the Maverick?
Maverick is half the price, has a bigger cab/more leg room in the back seat, has the same payload capability (though smaller volume), and the hybrid version gets twice as many miles per gallon in the city.
If you are a Ford fan, want a truck, and don’t want or need 1/2 ton or larger truck, and not going off-road, what are you going to choose. Not the Ranger.
Wow, that is a big surprise. And Ford wants to make an EV Ranger? They should be making an EV Maverick instead, and/or a PHEV.
Ranger is a global product that, as a whole, is more important.
I would look for more Maverick variants, however, it’s clearly a winner in the Americas where it was aimed.
Keep in mind, the Maverick is new, the Ranger is a year before a remodel. This will all balance out.
Most sensible comment here.
What does the Mavrick weigh? Can i flat tow it?
And that sales differential will likely stay the same going into the future. Small truck buyers don’t want a truck the size of a Colorado, Canyon or Ranger; they want the truck they remember fondly, the original Ranger, S10 or Sonoma. The new Maverick presents that opportunity to go small again. And buyers are responding. One of these days, maybe GM will wake up to the reality that Ford is stealing their lunch and sales, too.
Mavericks are priced right. Rangers are too expensive.
Love my maverick, hybrid, economy ,style, and practicality.. best idea Ford has had lately.
Love my hybrid XLT Maverick as well. Did not even consider a Ranger or a Colorado both bigger than I wanted. I did consider the Santa Cruz but I am glad I got the Maverick instead. I am one of those former S-10, old Ranger, and Mighty Max owners that didn’t want a midsize truck.
Let’s be honest here. The Maverick should be the Ranger as it is much closer to the original. The Ranger is the same size as F-Series from the 90s.
The maverick may become the 2nd best selling truck just behind the Tacoma if production gets to capacity.
How can Ford have sold almost 30,000 Mavericks this year? I preordered Sept. 1st and my truck hasn’t been made yet. Got a build date for week of April 25th. A month later new build date week of May 2nd. Today went to the track your vehicle site. Put in my order number and vin number, punched Accept & Track. Site just reloaded and took my numbers out. Do I still have a living order? Or is it dead.