Ford Authority

Ford Brazil Sales Drop 54 Percent In April 2022

Ford Brazil sales decreased 54 percent to 1,622 units in April 2022 compared to April 2021 results.

Individual model sales performance was as follows:

During the first four months of the 2022 calendar year, Ford Brazil sales decreased 73 percent to 5,413 units.

Sales Results - April 2022 - Brazil - Ford

MODELAPR 2022 / APR 2021APRIL 2022APRIL 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO SPORT* 125**438 *
KA-99.91% 11,108-99.95%4 8,721
MAVERICK* 265**335 *
MUSTANG+1,000.00% 111-22.40%97 125
RANGER-44.64% 1,1112,007-45.96%4,121 7,626
TERRITORY-46.20% 99184-33.46%364 547
TRANSIT* 4**15 *
FORD TOTAL-54.35% 1,6223,553-72.56%5,413 19,726

The Ford Authority Take

For yet another month, Ford Brazil sales registered a drastic decrease in April. The performance further deepens the extensive period of negative sales behavior in the South American country for The Blue Oval brand. In fact, the 54 percent drop in April represents Ford’s 28th consecutive drop in monthly sales volume in the Brazilian market.

Much like during the first quarter of the year, the significant drop in Ford Brazil sales during April was marked by the decline in Ranger sales as well as the massive hole left by the discontinued Ka. Between both vehicles, The Blue Oval lost almost 2,000 units in monthly sales volume on an annual basis.

By contrast, the all-new Ford Maverick saw its first full month on sale in Brazil. The new compact pickup recorded its best monthly sales figure in Brazil during April.

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