Ford Authority

Ford Is Benchmarking The Jeep Wrangler Rubicon 392

The Jeep Wrangler Rubicon 392 was revealed on the very same day as the 2021 Ford Bronco, the latest jab in a long battle between these two old rivals. However, Ford won’t be selling a V8-powered Bronco in the near future, if ever, which means that the new Ford Bronco Raptor will serve as the Rubicon 392’s closest competitor. Thus, it should come as no surprise that Ford Authority has learned that The Blue Oval is benchmarking the Jeep Wrangler Rubicon 392 and has at least one of those models in its possession.

It’s difficult to compare the Wrangler Rubicon 392 and Bronco Raptor in every measurable way just yet, as FoMoCo hasn’t revealed all the specs for its hardcore, high-performance off-road SUV. However, Ford Authority previously completed a thorough comparison between these two vehicles, and in terms of powertrains, the twin-turbocharged Ford 3.0L V6 EcoBoost in the Bronco Raptor is projected to produce 400+ horsepower and 415+ pound-feet of torque. The Wrangler Rubicon 392 utilizes Stellantis’ naturally-aspirated 6.4L Hemi V8, which cranks out an even 470 horsepower and 470 pound-feet of torque.

The Bronco Raptor offers more hardcore suspension components than the Wrangler Rubicon 392, as well as more ground clearance and larger tires, though Jeep doesn’t provide any suspension travel figures, so we can’t compare the two in that regard. The Bronco Raptor also undercuts the Wrangler Rubicon 392 in price – with an MSRP of $69,995 versus a starting price of $73,500.

The Wrangler is thus far the Bronco’s biggest conquest, and Ford has benchmarked a number of Jeep models in the past as it aims to best its rival, including the 2022 Grand Cherokee and Gladiator. When the Bronco Raptor launches this summer, it will take that competition to an entirely new level, both on the street, out on the trails, and on some of the rockier terrain this country has to offer.

We’ll have more on all of Ford and Lincoln’s competitors soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Mike

    Make Broncos ( and other Ford products in short supply ) that people want and can afford and are waiting for, instead of dreaming up and making wild configurations that make order holders wait longer, by squeezing them into production, and sell to the highest bidder.

  2. c

    The only reason they could possibly be doing this is to set a reference for a Bronco Raptor R. Why else would they be benchmarking this after they have already released the B-Raptor? If it does come out, it’ll probably have that 5.0 Coyote supercharger kit that Ford Performance offers for the F-150, as well as equip it standard with whatever off-road package the Raptor R is going to get, sort of like what they did with the regular Bronco Raptor and the F-150 Raptor 37.

  3. Tom

    My Ford dealer said I could have one of his Bronco Raptor allotments for $30,000.00 over MSRP. The Jeep is much less, and you can can get a sky roof, not available on the Bronco.

    1. Bronco Billy

      From what I’ve read Rubicon 392s have similar markups to Bronco Raptors.

    2. Paul Laurenzo

      Jeep, there’s only one. The Wrangler is in a class by itself.

  4. Santana1074

    The Bronco Raptor also undercuts the Wrangler Rubicon 392 in price – with an MSRP of $69,995 versus a starting price of $73,500.
    The pricing does include the 15-20k dealer markup for the bronco. This is why I’m buying a Wrangler and not a Bronco. Ford could stop it but they don’t.

    1. Santana1074

      ….doesn’t include…..

  5. Vernon

    Bronco is a lot of technology for a mall crawler. Still haven’t seen one out on the trails.


Leave a comment