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U.S. Ford Motor Company Sales Down 11 Percent In April 2022

Ford Motor Company sales fell 11 percent to 176,965 units during April 2022 in the United States. Sales decreased at both FoMoCo brands, Ford and Lincoln.

“While industry semiconductor chip shortages persist, improved inventory flow in April delivered a significant share gain of 1.0 percentage point over a year ago with Ford outperforming the industry,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “Inventory flow bolstered stronger F-Series, Mustang Mach-E, E-Transit and record April Ford brand SUV sales. We are now shipping all models of the electric F-150 Lightning,” he added.

2022 Ford F-150

FoMoCo Sales Notes – U.S. April 2022

  • Total Ford Motor Company sales during April 2022 decreased 11 percent to 176,965 units
    • Truck sales totaled 79,768, down 17.8 percent total and down 3 percent at retail
    • SUV sales totaled 92,809 units, up 2.7 percent total and down 2.5 percent at retail
    • Electrified vehicle sales totaled 16,779 units, up 50.2 percent total and up 55.1 percent at retail
  • Ford U.S. market share grew 1.0 percentage point on improved April dealer inventory flow
    • Ford’s April sales outperformed the industry with total share of 13.8 percent, while filling retail orders at record rates representing 50 percent of April’s retail sales
  • F-Series sales increased in April, posting a gain of 14.7 percent over March on improved dealer inventory flow
    • Overall, Ford’s truck sales grew 7.2 percent relative to March
  • New vehicles continue to gain momentum, with new vehicles, including Bronco, Bronco Sport, Mustang Mach-E and Maverick, were up 17.9 percent relative to March, reporting their best monthly sales yet with 39,383 vehicles sold
    • Ford’s newest products, Mustang Mach-E, Bronco Sport, Bronco and Maverick, are currently conquesting at a rate of 70 percent
    • Buyers of Ford’s newest vehicles are customizing them at unprecedented rates; for the first-quarter, winches and off-road lighting kits continue to be among the most popular for Bronco customers, while Maverick owners are choosing Ford lighting kits for their truck beds
  • Ford brand SUVs achieved a new April monthly sales record. Bronco and Bronco family (including Bronco Sport) hit their best sales results since launch
    • The Bronco family – Bronco and Bronco Sport – had its best sales performance since launch totaling 26,041 units in April
    • Customers are opting more than ever for 4X4/AWD-equipped Ford brand SUVs. Year-to-date, Ford saw record levels of 4X4/AWD equipped Ford SUVs approaching 80 percent of retail sales
  • Sales of Ford electric vehicles increased 139 percent over last year on the strength of Mustang Mach-E and E-Transit sales, while the first shipments of all models of the all-new F-150 Lightning are underway
    • E-Transit sales increased 62.3 percent over March, while Mustang Mach-E had its best monthly sales performance since it was launched, with sales up 95.0 percent over last year

Inventory & SAAR:

  • Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford for its sales reporting

Brand & Model Sales

Ford sales decreased 10.5 percent to 167,707 units:

Lincoln sales decreased 11.6 percent to 9,258 units:

  • Lincoln Aviator sales decreased 15.54 percent to 2,402 units
  • Lincoln Corsair sales increased 1.21 percent to 2,855 units
    • Corsair produced a new April sales record
  • Lincoln Nautilus sales increased 14.79 percent to 2,995 units
  • Lincoln Navigator sales decreased 39.72 percent to 1,006 units
    • Lincoln’s refreshed Navigator has arrived at dealer showrooms and expanded its sales by 17.9 percent over last month
    • Navigator sales continue to improve with growing dealer stock levels

During the first four months of the 2022 calendar year, Ford Motor Company sales decreased 15.3 percent to 609,097 units.

Sales Results - April 2022 - USA - Ford

MODELAPR 2022 / APR 2021APRIL 2022APRIL 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO* 13,113**36,686 *
BRONCO SPORT-6.70% 12,92813,856+12.91%42,017 37,212
E-SERIES-29.19% 1,8052,549-31.37%9,006 13,122
ECOSPORT-17.61% 4,1094,987-29.83%12,535 17,865
EDGE+40.42% 11,2988,046+24.88%37,710 30,196
ESCAPE-1.14% 15,50215,680-2.13%55,464 56,670
EXPEDITION-77.53% 1,9958,880-62.39%11,713 31,143
EXPLORER-23.07% 20,80127,040-31.15%63,537 92,284
F-SERIES-22.30% 51,51766,302-28.83%192,218 270,099
GT-15.38% 1113+2.17%47 46
HEAVY TRUCKS-39.32% 1,0231,686+48.16%3,981 2,687
MAVERICK* 9,537**28,782 *
MUSTANG-45.29% 4,3778,000-27.34%18,363 25,274
MUSTANG MACH-E+95.03% 3,8051,951+23.05%10,539 8,565
RANGER-60.08% 5,11012,801-38.46%22,749 36,967
TRANSIT-25.15% 8,56711,445-33.73%25,778 38,896
TRANSIT CONNECT-31.12% 2,2093,207-11.67%9,566 10,830
FORD TOTAL-10.48% 167,707187,345-15.01%580,691 683,269

Sales Results - April 2022 - USA - Lincoln

MODELAPR 2022 / APR 2021APRIL 2022APRIL 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
AVIATOR-15.54% 2,4022,844-17.48%7,369 8,930
CORSAIR+1.21% 2,8552,821-1.37%9,799 9,935
NAUTILUS+14.79% 2,9952,609+1.29%8,084 7,981
NAVIGATOR-39.72% 1,0061,669-51.48%3,154 6,501
LINCOLN TOTAL-11.56% 9,25810,468-20.83%28,406 35,878

Sales Results - April 2022 - USA - FMC Totals

BRANDAPR 2022 / APR 2021APRIL 2022APRIL 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
FORD TOTAL-10.48% 167,707187,345-15.01%580,691 683,269
LINCOLN TOTAL-11.56% 9,25810,468-20.83%28,406 35,878
FMC USA TOTAL-10.54% 176,965197,813-15.30%609,097 719,147

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Comments

  1. Big Banana Bob

    See what your idiot sales model from the factory floor is doing – Killing Ford – The American Manufacturer to wholesaler to retailer sales route is idioti c- time to kill the middlemen and market directly to the public – stop the price gouging of customers – then sales will increase – Get a life grow a pair and do it Kill the middlemen.

    Reply
  2. Michael

    Looks like a recession could be coming.

    Reply
  3. David Dickinson

    “Ford did not provide inventory or SAAR information” That’s not good and takes Ford further into the wrong direction. Hiding this information when everyone wants to know this is information is the wrong answer.

    Reply
  4. Scott

    Retired, I don’t drive a ton. My 2018 F150 V8 XLT crew has 9,100 miles. Since it’s
    worth more than my payoff, I thought of trading it in and paying some cc’s off. But,
    I see only 2 choices. My same model for $64,000 or a bare STX for $53. I feel
    like I’m in the Twi-zone. And this is all w/o any dealer mark-up, in Omaha, Nebraska!
    I guess I’ll have to lose the power seats, nav, skid plates, bed lights, etc.

    Reply
  5. Oleh Dub

    Going woke on the Georgia voting bill is not helping either….we will soon see the effects of that as well. Ask Disney
    Who are the idiots that put Ford into the political game….have they even SEEN or read (heaven forbid.) that legislation.? …lets see sales down, stock down ( roughly 40% ) but the spindoctors tell the world how wonderful it is….fools

    Reply
  6. Monique

    Bronco sales are deceptive.
    How many customer orders for MY22 are outstanding and have not yet been fulfilled?
    Does Ford anticipated fulfilling these orders by end of 2022?

    Reply

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