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Ford Mustang Mach-E Sales Up Slightly During The First Quarter Of 2022

By Megs Vincent

May 23, 2022 9:51 pm

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Ford Mustang Mach-E sales increased in the United States and Canada during the first quarter of 2022.

Ford Mustang Mach-E Sales - Q1 2022 - United States

In the United States, Ford Mustang Mach-E deliveries totaled 6,734 units in Q1 2022, an increase of about 2 percent compared to 6,614 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
MUSTANG MACH-E +1.81% 6,734 6,614

Ford Mustang Mach-E Sales - Q1 2022 - Canada

In Canada, Ford Mustang Mach-E deliveries totaled 1,032 units in Q1 2022, an increase of about 55 percent compared to 665 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
MUSTANG MACH-E +55.19% 1,032 665

Competitive Sales Comparison (USA)

Ford Mustang Mach-E sales increased two percent to 6,734 units during the first quarter of 2022, placing fifth in the expanded EV segment in terms of cumulative sales volume. The Tesla Model Y took first place with a 64 percent increase to 55,000 units, followed by the Tesla Model 3 in second with a 74 percent increase to 40,200 deliveries. Third place was taken by the Hyundai Kona, whose sales decreased 31 percent to 15,536 units. The Kia Niro took fourth with a 114 percent increase to 9,226 deliveries, followed by the Mach-E in fifth. The Hyundai Ioniq 5 took sixth with 6,244 units and the Nissan Leaf placed seventh with 4,371 deliveries. The rest of the segment contenders each posted less than 5,000 deliveries.

Sales Numbers - Mainstream EV Models - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
TESLA MODEL Y +63.55% 55,000 33,629 38% 31%
TESLA MODEL 3 +73.95% 40,200 23,110 28% 22%
HYUNDAI KONA -31.29% 15,536 22,610 11% 21%
KIA NIRO +114.01% 9,226 4,311 6% 4%
FORD MUSTANG MACH-E +1.81% 6,734 6,614 5% 6%
HYUNDAI IONIQ 5 * 6,244 * 4% 0%
NISSAN LEAF +49.44% 4,371 2,925 3% 3%
HYUNDAI IONIQ -14.08% 3,544 4,125 2% 4%
VOLKSWAGEN ID.4 +481.22% 2,755 474 2% 0%
CHEVROLET BOLT EV -99.20% 72 9,025 0% 8%
CHEVROLET BOLT EUV * 286 * 0% 0%
TOTAL +34.77% 143,968 106,823

The Mach-E accounted for five percent segment share, down one percentage point from the year-ago quarter. By contrast, the Model Y saw a segment-leading 38 percent segment share, up seven percentage points, while the Model 3 saw 28 percent, up six percentage points. The Kona took 11 percent, down ten percentage points, while the Niro saw six percent, up two percentage points. The Ioniq 5 took four percent, up four percentage points from the year-ago quarter. All of the other contenders each accounted for three percent or less of segment share.

The mainstream EV segment expanded 35 percent to 143,968 units, meaning that the two percent increase in Ford Mustang Mach-E sales somewhat underperformed the segment average.

 

The Ford Authority Take

Ford Mustang Mach-E sales trailed the mainstream electric vehicle segment during Q1 2022 as a result of constrained production and limited availability. Currently, FoMoCo is unable to produce more units of the Mach-E due to the aforementioned circumstances, however, the automaker is in the process of building a handful of new battery plants to help increase production rates. In fact, The Blue Oval announced its goal of increasing Mach-E production to 200,000 units annually by 2023, while doubling Mach-E battery supply by that same year.

It is also worth noting that Ford’s plan to vastly increase Mach-E production followed as a result of the automaker canceling plans to build all-electric versions of the Ford Explorer and Lincoln Aviator at the Ford Cuautitlan Assembly Plant in Mexico – where the Mach-E is also built – to better utilize that plant’s capacity solely for the Mach-E. As a result, the Explorer EV and Aviator EV have now been pushed back to late 2024 rather than 2023 as originally planned.

About The Numbers

  • All percent change figures compared to Ford Mustang Mach-E sales in Q1 2021, except if noted
  • There were 75 selling days in Q1 2022 and 74 selling days in Q1 2021

More Information & Sales Reporting

By Megs Vincent

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Comments

  1. Don Hayes

    How can Ford sell vehicles when there’s very limited inventory on dealer lots. Not everyone wants to order a vehicle and then wait months for it’s arrival. This certainly applies to the Mach E, Broncos and especially the Maverick. Then customers considering purchasing an S550 Mustang are somewhat stuck waiting on the new S650 and is it worth the wait. It seems like Ford skipped over the 2022 models with so few available which makes me wonder other than the new Lightning EV, Raptor R and S650 Mustang. What’s in store from Ford for their 2023 lineup.

    Reply
    1. Marc

      I’m with you. And all the dealer markups
      Seen 2 Mach E mustangs both were marked up $20k over msrp.
      It’s either order and WAIT, or pay far over MSRP. No way.

      Reply
    2. Bob Tasa

      I am with you Don. We have never had this issue before in HISTORY of American car sales. Ford, like others, have outsourced everything until there was no actual company left. Now they need to ramp up production to fill demand and can’t.

      Reply
  2. Joe

    Middle America can’t afford the $829.00 per month which is the average monthly payment for a Mach E. They will not get to 200K, and with everyone one trying to build EVs, watch material prices sky rocket and push them farther out of reach.

    Reply
  3. Bob Tasa

    You want the Mach E to sell? Well what does it cost? Can you buy it at MSRP? What is MSRP anyway? I agree with Joe is right, 829 a month is out of control. Make a Maverick EV with LFP batteries for 30K without a 10K to 30K markup and you will have to build more factories, hire more people and have a lot of new Ford converts. Ford’s biggest problem, they can not build enough vehicles fast enough at a good price point. I would have bought a gas Maverick if you could buy one and if it didn’t cost as much as a Ford Ranger.

    Reply
  4. Mike

    I am saving my money ( at higher interest rates ) and waiting for the recession to come. By then I will have more money to spend, on a cheaper vehicle, because there should be plenty of them available by then.

    Reply

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