Ford Authority

Ford Pro Survey Suggests Fleet Managers Find EV Transition Stressful

Even prior to the launch of the 2022 Ford E-Transit and 2022 Ford F-150 Lightning, The Blue Oval had major aspirations for its new all-electric models. In fact, the automaker expects 30 percent of the full-size truck market and 70 percent of the full-size van segment to consist of EV models by 2030, with much of that business coming from commercial fleets. However, Ford Pro CEO Ted Cannis admitted last year that fleet customers are a bit weary of making the move from ICE to EVs, and a new survey from the automaker supports that notion as well.

2022 Ford F-150 Lightning

The survey was conducted on behalf of Ford Pro by PSB – a global research insights consultancy – in the United States, United Kingdom and Germany among 1,250 corporate fleet decision makers last December. It found that roughly 75 percent of those surveyed feel pressured to adopt electric vehicles into their fleets, while 60 percent consider the transition to EVs to be a “headache,” and 50 percent note infrastructure as a top concern in regards to making this transition.

This is precisely where Ford Pro aims to step in and make the EV adoption process smoother and easier for fleets, however. The F-150 Lightning is already the most considered EV pickup on the market, while the E-Transit is leading its segment in terms of sales, but the automaker’s commercial. business aims to make it easier to replace ICE vehicles with these new electrified models with a bevy of convenient charging solutions. Those include a fully integrated suite of hardware and software solutions dubbed Ford Pro Charging, along with an entire line of EV chargers in both the U.S. and Europe.

As a result, a number of fleets have taken the EV plunge and placed orders for the E-Transit and F-150 Lightning in recent months, including Sunbelt Rentals, United Rentals, and Michigan State University, to name just a few.

We’ll have more on Ford Pro soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Steve

    Of course it’s stressful. Being forced to do something you know is going to fail and a waste of money is stressful. Going EV is political move that will fail, just like all these wind farms.

  2. Bill U.

    Stressful -yes It is only a political move & one favored by the manufactures. Your vehicles will now have an expiration date.


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