Ford’s business in Brazil has undergone a major transformation recently after the automaker decided to cease its manufacturing operations in that country over a year ago. In the months that have followed, The Blue Oval has launched a number of new products in the South American country, as well as a host of connected vehicle services. One of the more interesting offerings is Ford Go, a service that allows people to rent a vehicle for minutes, hours, days, weeks, or months at a time via a mobile app with all-inclusive pricing, giving them quite a bit of flexibility in that regard. Now, after its initial launch last year, Ford Go has added the Ford Ranger FX4 to its list of available vehicles in Brazil.
The Ford Ranger launched in Brazil back in March, and it now joins the regular Ranger Black and Ranger Limited on Ford Go, which start out at R$5,350 ($1,041 USD) with a 2,000 kilometer (1,242 miles) monthly package and R$7,650 ($1,488 USD), respectively. The Ford Territory Titanium is also available to rent at a rate of R$4,650 ($905 USD) for the 1,000 kilometer (621 miles) per month package. The new off-road-focused FX4 is available to rent with a couple of different monthly packages – R$7,050 ($1,372 USD) for the 2,000 kilometer package, or R$7,700 ($1,498 USD) with a limit of 3,000 kilometers (1,864 miles).
In Brazil, the Ford Ranger FX4 comes equipped with the turbocharged Ford 3.2L five-cylinder diesel powerplant that produces 200 horsepower, an automatic transmission, four-wheel drive, a locking rear differential, 17- or 18-inch wheels with all-terrain tires, LED headlights, FX4 bedside emblems, and leather seating with red stitching and FX4 logos.
Ford Go is one of a host of new services and products launched by the automaker in Brazil recently, a list that also includes a new Quick Lane service center and a free pickup and delivery service for dealerships. The 2022 Ford Maverick launched in Brazil just a couple of weeks ago, while the 2022 Ford Bronco Sport followed earlier this month. Those new vehicles can’t come soon enough either, as Ford’s sales in the South American country continue to plummet, most recently by 54 percent in April.
We’ll have more on Ford’s pivot in Brazil soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.
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