Ford Ranger sales decreased in the United States, Canada, Mexico, Argentina, and Brazil while increasing in Chile during the first quarter of 2022.
Ford Ranger Sales - Q1 2022 - United States
In the United States, Ford Ranger deliveries totaled 17,639 units in Q1 2022, a decrease of about 27 percent compared to 24,166 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| RANGER | -27.01% | 17,639 | 24,166 |
Ford Ranger Sales - Q1 2022 - Canada
In Canada, Ford Ranger deliveries totaled 1,236 units in Q1 2022, a decrease of about 41 percent compared to 2,098 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| RANGER | -41.09% | 1,236 | 2,098 |
Ford Ranger Sales - Q1 2022 - Mexico
In Mexico, Ford Ranger deliveries totaled 1,062 units in Q1 2022, a decrease of about 43 percent compared to 1,863 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| RANGER | -43.00% | 1,062 | 1,863 |
Ford Ranger Sales - Q1 2022 - Brazil
In Brazil, Ford Ranger deliveries totaled 2,991 units in Q1 2022, a decrease of about 47 percent compared to 5,619 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| RANGER | -46.77% | 2,991 | 5,619 |
Ford Ranger Sales - Q1 2022 - Argentina
In Argentina, Ford Ranger deliveries totaled 3,238 units in Q1 2022, a decrease of about 27 percent compared to 4,406 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| RANGER | -26.51% | 3,238 | 4,406 |
Ford Ranger Sales - Q1 2022 - Chile
In Chile, Ford Ranger deliveries totaled 323 units in Q1 2022, an increase of about 33 percent compared to 242 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| RANGER | +33.47% | 323 | 242 |
Competitive Sales Comparison (USA)
Ford Ranger sales decreased 27 percent to 17,639 units in the United States during Q1 2022, placing the midsize truck in fifth place in its segment by sales volume.
First place went to the Toyota Tacoma, which saw a 20 percent decrease to 53,182 units, outselling the Ranger by 35,543 units. In other words, the Tacoma sold more than twice as many units as the Ranger during the quarter. The Nissan Frontier followed with an impressive increase of 108 percent to 22,405 units, outselling the Ranger by 4,766 units. The Chevrolet Colorado came in third with a ten percent drop to 21,693 units, followed by the Jeep Gladiator in fourth, which slid five percent to 17,912 units. The Ranger came next in sixth, and the GMC Canyon brought up the final spot with a 14 percent decrease to a mere 6,160 units.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 | Q1 22 SHARE | Q1 21 SHARE |
|---|---|---|---|---|---|
| TOYOTA TACOMA | -19.97% | 53,182 | 66,449 | 38% | 44% |
| NISSAN FRONTIER | +107.84% | 22,405 | 10,780 | 16% | 7% |
| CHEVROLET COLORADO | -9.92% | 21,693 | 24,083 | 16% | 16% |
| JEEP GLADIATOR | -4.83% | 17,912 | 18,822 | 13% | 12% |
| FORD RANGER | -27.01% | 17,639 | 24,166 | 13% | 16% |
| GMC CANYON | -13.77% | 6,160 | 7,144 | 4% | 5% |
| TOTAL | -8.22% | 138,991 | 151,444 |
In terms of segment share, the Tacoma held 38 percent, down six percentage points from the year-ago quarter. The Frontier followed with 16 percent, up nine percentage points, while the Colorado also took 16 percent, flat compared to the year-ago quarter. It was followed by the Gladiator with 13 percent, up one percentage point. The Ranger also saw 13 percent, down three percentage points, while the Canyon claimed four percent, down one percentage point from the year-ago quarter.
The mid-size mainstream pickup truck segment contracted eight percent to 138,991 units in Q1 2022, meaning that the Ranger underperformed the segment average.
Below, we’re providing Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.
Sales Numbers - Honda Ridgeline - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 |
|---|---|---|---|
| RIDGELINE | -26.90% | 9,189 | 12,570 |
The Ford Authority Take
The rapid 27 percent decrease in Ranger sales during Q1 2022 can be attributed to decreased production of the Ranger, leading to suboptimal availability of the midsized pickup truck. It would appear that Ford is currently prioritizing production of the Ford Bronco over the Ranger at the Ford Michigan Assembly Plant, where both vehicles are built.
In addition, the Ranger is also being impacted by microchip shortage, further causing supply-related constraints. Ford’s offering isn’t the only one to face these obstacles, as the two GM midsize trucks – the Chevy Colorado and GMC Canyon were severely impacted by the ongoing microchip shortage as well. As a result, sales of the Canyon continued to be suppressed during the quarter.
In addition, Ford recently revealed the next-generation Ranger and Ranger Raptor for international markets (those outside North America). The new overhauled truck is currently expected to go into production in May 2023, though the date can change as a result of the fluid situation due to microchips and other supply constraints. We expect Ranger sales to pick back up and reclaim second place in the segment once:
- Ford builds enough Broncos to satisfy pent-up demand, thereby allowing it to rebalance Bronco and Ranger production in a way that’s more favorable to the Ranger, and
- Supply of parts, including but not limited to microchips, improves
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About The Numbers
- All percent change figures compared to Ford Ranger sales for Q1 2021, unless noted otherwise
- In the United States, there were 75 selling days in Q1 2022 and 74 selling days in Q1 2021
- Ford Motor Company Q1 2022 sales reports:
- Ford Motor Company sales Q1 2022 U.S.A
- Ford sales Q1 2022 U.S.A. (Ford brand)
- Lincoln sales Q1 2022 U.S.A.
- Ford Motor Company sales January 2022 U.S.A.
- Ford sales January 2022 U.S.A. (Ford brand)
- Lincoln sales January 2022 U.S.A.
- Ford Motor Company sales February 2022 U.S.A.
- Ford sales February 2022 U.S.A. (Ford brand)
- Lincoln sales February 2022 U.S.A.
- Ford Motor Company sales March 2022 U.S.A.
- Ford sales December 2022 U.S.A. (Ford brand)
- Lincoln sales December 2022 U.S.A.
- Ford Europe sales Q1 2022
- Ford China sales Q1 2022
- Ford Motor Company Canada sales Q1 2022
- Ford Canada sales Q1 2022
- Lincoln Canada sales Q1 2022
- Ford Motor Company Argentina sales Q1 2022
- Ford Argentina sales January 2022 (Ford brand)
- Ford Argentina sales February 2022 (Ford brand)
- Ford Argentina sales March 2022 (Ford brand)
- Ford Motor Company Brazil sales Q1 2022
- Ford Brazil sales January 2022 (Ford brand)
- Ford Brazil sales February 2022 (Ford brand)
- Ford Brazil sales March 2022 (Ford brand)
- Ford Motor Company Korea sales Q1 2022
- Ford Motor Company Korea sales January 2022
- Ford Korea sales January 2022
- Lincoln Korea sales January 2022
- Ford Motor Company Korea sales February 2022
- Ford Korea sales February 2022
- Lincoln Korea sales February 2022
- Ford Motor Company Korea sales March 2022
- Ford Korea sales March 2022
- Lincoln Korea sales March 2022
- Ford Motor Company Korea sales January 2022
- Ford Motor Company Mexico sales Q1 2022
- Ford Motor Company Mexico sales January 2022
- Ford Mexico sales January 2022
- Lincoln Mexico sales January 2022
- Ford Motor Company Mexico sales February 2022
- Ford Mexico sales February 2022
- Lincoln Mexico sales February 2022
- Ford Motor Company Mexico sales March 2022
- Ford Mexico sales March 2022
- Lincoln Mexico sales March 2022
- Ford Motor Company Mexico sales January 2022
- Ford Russia sales Q1 2022
- Ford Russia sales January 2022
- Ford Russia sales February 2022
- Ford Russia sales March 2022
- Ford Motor Company sales Q1 2022 U.S.A
Comments
I have a 2020 ford ranger and I am not surprised. Power, capability, and efficiency are good, but the driving dynamics dont match the competition. More people are warming to the new Frontier and the Maverick is starting to sell at a higher rate. If the Maverick had been available, I would have purchased it instead.
I have a 96 Ford Ranger Splash, and was looking at replacing it with something new. I looked at the Ranger, but could not justified the price, especially since it comes in only AWD in Canada. When the Maverick was introduced, I thought, perfect. Turned out not so perfect, because not sure exactly when I will ever be able to get one, and not pay as much as a Ranger, with the price gouging going on.
And how much impact did the introduction of the Maverick have on Ranger sales?
Keep in mind, this current Ranger is a lame duck. The competition has redesigned for the most part. Wait until 2023. You will see those numbers come back up!
I mean, I’m trying to buy one. I ordered it on March first. You give large incentives to custom order, then can’t produce the product in a timely manner. If I wouldn’t be paying 5k more for a truck that doesn’t have all the options as my ordered one I would buy one off the lot… But it’s just not worth paying thousands extra for less of a truck
I have a ‘21 Tremor. I love the truck, but it is way overdue for an update. Ford has basically forgotten about this thing and left it unchanged, which is why the competition is so far ahead. You can’t really compare the Maverick to the Ranger because the Maverick is aimed at a different type of consumer.