Power retractable running boards are one of many features that began trickling down to full-size pickups like the Ford F-150 after initially launching on higher-trim models, and have become quite popular on those applications in recent years. Meanwhile, Ford Ranger buyers can’t currently get power retractable running boards on their mid-size pickups from the factory, leaving them to seek out alternatives from the aftermarket. However, that may change in the future, at least in certain markets.
“There are some things that are universal that people want, but a lot of it is really specialized to the markets,” Eric Cin, global director of Ford Accessories, told Ford Authority in a recent interview. “For example, in Europe, they are putting power retracting running boards on Rangers. But those trends could make their way here.”
In recent months, FoMoCo has shown a keen interest in making and selling parts and accessories as more and more new vehicle buyers are seeking those items out in the aftermarket. In fact, The Blue Oval’s accessory sales have exploded in recent months – particularly among Ford Bronco and Ford Maverick buyers – as those folks continue to customize their vehicles at “unprecedented rates,” according to the automaker.
Aside from offering a growing catalog full of things like Ford Ranger parts and accessories, that’s a big part of the reason why Ford is pivoting to more off-road-oriented items, as Ford Authority reported earlier this week, as well as trendy upgrades like bronze wheels. In fact, FoMoCo is well aware of the glamping trend, and is keeping an eye on it with the idea of potentially developing some sort of luxurious camping-focused Lincoln offering in the future.