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Insane 2022 Ford F-150 Lightning Markups Have Arrived

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The 2022 Ford F-150 Lightning entered production just last month, but a number of reservation holders were already surprised by dealer markups that drew the ire of FoMoCo itself. Regardless, the automaker maintains that the vast majority of its dealers will be selling the new EV pickup at MSRP. However, a quick internet search has turned up some truly insane markups on dealer inventory that are so high, they more than offset a reported $25k fine Ford plans to impose on dealers who sell demo models earlier than allowed.

The first comes to us from DCH Ford in Thousand Oaks, California, which has a 2022 Ford F-150 Lightning Platinum listed for a whopping $145,309. The dealer didn’t list the truck’s MSRP on its site (unsurprisingly) but according to Autotrader, that price is $95,309. That means this particular dealer has slapped a markup of $50,000 on this particular model, which is truly eye-opening. Also notable is that Ford dealers have the option to digitally display windows tickers on their site, but this particular dealer does not.

Next up, we have another 2022 Ford F-150 Lighting Platinum listed for sale at Dorsch Ford in Green Bay, Wisconsin, though there’s a bit of trickery going on here. Dorsch’s site lists the pickup at its sticker price of $92,569, but Autotrader notes that it’s actually asking $132,569 for it – a cool $40,000 markup.

Finally, our third example of an extreme markup comes to us from Napa Ford in California, which has yet another Platinum listed for $133,854, versus a sticker price of $93,854 for a difference of – once again – $40,000.

Unfortunately, this sort of behavior has become the norm in recent months, as we saw the same thing happen with the 2021 Ford Mustang Mach-E when it launched back in the summer of 2020. Dealers are allowed to sell vehicles for whatever price they choose, though they can’t advertise the F-150 Lightning for under MSRP, at least. Regardless, a lot of folks are fighting back by highlighting markup happy dealers online, while those same dealers may soon be forced to sell EVs at sticker price. Regardless, on the bright side, it seems as if the F-150 Lightning might be worth the wait and/or aggravation, as Ford Authority found out while test driving the new EV pickup recently.

We’ll have more on the F-150 Lightning soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 newsF-150 Lightning news, and ongoing Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Bob

    GREED will always rear it’s FUGLY head no matter what!
    People ought to picket these dealers as to their shenanigans!
    Social Media could have a field day with these dealers.
    FoMoCo will just slap the dealers with one hand, while shaking their hand with the other.
    Vicious circle that never ends.

    Reply
  2. Jacob

    Yay 😐😐😐😐😐

    Reply
  3. Kevin

    This highlights why dealers are completely unnecessary now and soon to be direct ordered right out of business.

    Reply
    1. ForkADM

      Absolutely

      Reply
    2. MAGA

      Plus you would not have to deal with a pushy sales person.

      Reply
  4. Ford Owner

    Ford must suspend all sales to those dealers with high markups, not just fine them. Losing Ford sales is worse than just losing money with a fine. They make more money from ICEV sales so losing that is death to a dealer.

    Reply
  5. Michael

    How do dealers get stock for them to sell now, at ridiculous prices, when Ford has like 200,000 pre-orders, and are only going to be able to make maybe 100,000 the first year of production? That means some of these initial pre-order people will not be getting their vehicle for 2 – 3 years ( not including their pre-production order time ).

    Reply
    1. Mike

      15,000 the first year. That’s how many chassis Ford has allotted to the Lightning.

      Reply
  6. Sean

    What is FORD OEM going to do about it? Write another memo so the dealership can hang it up in their personnel bathroom like one dealer did? If you do a search of the F150 lightning online, you will find dozens of dealers asking well above MSRP. Check out YAA and YAA Electric on you tube. Excellent source of data and info for the automotive consumer…

    Reply
  7. Nauticalone

    Greed! Please people, don’t buy from such Dealers….there are honourable Dealerships out there that deserve our business. Use the search engines to find them.

    Reply
  8. MAGA

    Ford needs to tell them to stop with the mark ups. That is nothing more than price gouging. My dealer does it and I file a complaint with Ford against them. If Ford wants to sell vehicles, then they need to put a stop to this. To hell with a dealership that takes advantage of their customers.

    Reply
  9. Shaun

    I guess they really need the parts for them as I was told by my dealer that Ford is going into the already built chip hold trucks (like my Platinum) and removing parts like the active motion seats for the Lightnings.

    Reply
  10. Joe

    Never going to see a 40K Lightning sold anywhere. Ain’t going to happen…

    Reply
  11. Mike

    If someone is dumb enough to pay it, then ……

    Reply
  12. Gabe

    What sort of idiot is going to pay an extra $40k to have a pickup a few months earlier than the neighbors? I think they may be overestimating the money they’ll save on fuel.

    Reply

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