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Lincoln Nautilus Sales Gained Segment Share During Q1 2022

By Megs Vincent

May 19, 2022 8:15 pm

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Lincoln Nautilus sales decreased in the United States and Mexico while increasing in Canada during the first quarter of 2022.

Lincoln Nautilus Sales - Q1 2022 - United States

In the United States, Lincoln Nautilus deliveries totaled 5,089 units in Q1 2022, a decrease of about 5 percent compared to 5,372 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
NAUTILUS -5.27% 5,089 5,372

Lincoln Nautilus Sales - Q1 2022 - Canada

In Canada, Lincoln Nautilus deliveries totaled 500 units in Q1 2022, an increase of about 69 percent compared to 296 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
NAUTILUS +68.92% 500 296

Lincoln Nautilus Sales - Q1 2022 - Mexico

In Mexico, Lincoln Nautilus deliveries totaled 19 units in Q1 2022, a decrease of about 5 percent compared to 20 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
NAUTILUS -5.00% 19 20

2021 Lincoln Nautilus Black Label

Competitive Sales Comparison (USA)

Lincoln Nautilus sales fell five percent to 5,089 units during the first quarter of 2022 placing the luxury crossover in seventh place out of 11 competitors. The Lexus RX earned first, with a four percent decrease to 26,795 units, followed by the Mercedes-Benz GLC-Class in second with a nine percent increase to 16,910 units. The BMW X3 placed third with a seven percent drop to 13,941 units while the Acura MDX took fourth with a 20 percent slide to 13,558 units. Fifth place went to the Audi Q5, which saw sales decrease 30 percent to 10,368 units. The Volvo XC60 placed sixth with a one percent decrease to 7,818 units, followed by the Nautilus. The rest of the segment contenders posted 5,000 deliveries or less each.

Sales Numbers - D-Segment Luxury Crossovers - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
LEXUS RX -4.10% 26,795 27,941 25% 23%
MERCEDES-BENZ GLC-CLASS +8.61% 16,910 15,569 16% 13%
BMW X3 -6.99% 13,941 14,988 13% 12%
ACURA MDX -20.19% 13,558 16,988 13% 14%
AUDI Q5 -29.62% 10,368 14,731 10% 12%
VOLVO XC60 -0.91% 7,818 7,890 7% 6%
LINCOLN NAUTILUS -5.27% 5,089 5,372 5% 4%
CADILLAC XT5 -43.09% 4,993 8,773 5% 7%
INFINITI QX50 -46.30% 3,450 6,425 3% 5%
BMW X4 +35.91% 2,286 1,682 2% 1%
ALFA ROMEO STELVIO -16.11% 2,145 2,557 2% 2%
TOTAL -12.66% 107,353 122,916

On a segment share basis, the Nautilus earned five percent, down two percentage points from the year-ago quarter. The RX earned the largest share of 25 percent, up two percentage points, while the GLC-Class saw 16 percent, up three percentage points. The X3 and MDX earned 13 percent each, up one percentage point and down one percentage point, respectively. The Q5 saw ten percent, down two percentage points, followed by the XC60 which saw a seven percent share, up one percentage point from the year-ago quarter. Like the Nautilus, the Cadillac XT5 (see running Cadillac XT5 sales) also saw a five percent share, down two percentage points, while all other segment contenders posted a segment share of four percent or less.

The luxury D-crossover segment contracted nearly 13 percent to 107,353 units during Q1 2022, meaning Lincoln Nautilus sales slightly outperformed the segment average during the quarter.

Sales Numbers - Lexus RX Family vs. Lincoln Nautilus & Aviator - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
LEXUS RX -4.10% 26,795 27,941 73% 71%
LINCOLN AVIATOR -18.39% 4,967 6,086 13% 15%
LINCOLN NAUTILUS -5.27% 5,089 5,372 14% 14%
TOTAL -6.47% 36,851 39,399

We should note that Lexus RX sales now include the two-row RX and the three-row RX L, with the three-row RX L being a rival to the new Lincoln Aviator. As such, a more apt comparison would be to pit Nautilus and Aviator sales against those of the RX.

Adding Nautilus and Aviator sales nets Lincoln 10,056 combined deliveries in Q1 2022, or a substantial 16,739 units less than the Lexus RX.

The Ford Authority Take

The decrease in Lincoln Nautilus sales during the first quarter of 2022 comes as a result of supply chain difficulties brought about by the early phases of the COVID-19 pandemic. In fact, Lincoln parent company, FoMoCo, continues to grapple with ongoing supply shortages, including but not limited to the well-publicized microchip shortage.

However, the luxury crossover is doing slightly better than the rest of its segment by showcasing a smaller drop in sales on average. We expect sales to continue at their current pace until the supply situation improves, itself dependent on more favorable conditions within the supply chain.

As a reminder, the Nautilus also received a noteworthy refresh to the interior for the 2021 model year, gaining an overhauled center stack with a new infotainment system, headlined by a larger screen. Hopefully, this will provide additional momentum and strength to spur consideration and, ultimately, sales of the luxury crossover in subsequent quarters.

About The Numbers

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By Megs Vincent

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Comments

  1. It’s still an excellent vehicle and I don’t doubt U.S. sales have been crippled by the supply chain issues. A friend went looking for one last month and needed immediate delivery. He couldn’t find one and purchased a Corsair instead.

    As the owner of a ’21 Nautilus, I’ll only add that it’s a terrific road trip car with a cruising range well over 400 miles. I probably wouldn’t consider an electric version until the cruising range could be matched and charging stations were easily accessible from most interstate exits. Neither of those issues will be resolved when Lincoln kills off the Nautilus in ’23 or ’24 for an e-version.

    Reply

  2. I ordered a Nautilus the 1ST week of Feb 2022. It’s not here yet and no Indication of when it will be delivered.

    Good Luck if you need a Lincoln in the near term !!

    Reply

  3. I ordered a Lincoln nautilus in Dec. 2021. We still waiting for it

    Reply

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