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Ford Authority

Lincoln Sedan Revival In North America Could Happen Thanks To EV Pivot

As most Blue Oval fans are painfully aware, the automaker discontinued all of its sedans over the past couple of years amid a strategic pivot to crossovers, SUVs, and trucks. While declining sales justified this decision, many still wish that the automaker would build and sell sedans, and those folks may just get their wish at some point in the future, at least in terms of a new Lincoln sedan, thanks to the automaker’s forthcoming EV pivot.

“Sedans are popular in China, there’s still a healthy market and we are watching that very carefully. And it might be an opportunity for us here as well,” John Jraiche, Global Lincoln Product Director, said while speaking at the reveal event for the all-electric Lincoln Star concept.

The Star was built on Ford’s flexible rear- and all-wheel drive EV architecture, which is one of two new EV platforms – GE2 and TE1 – currently in the works for a host of future new and second-gen versions of existing all-electric models. Ford specifically designed these platforms to be very flexible so that they can underpin a wide variety of vehicle types, including active lifestyle vehicles, cargo vehicles, mid-size trucks, rugged SUVs, larger two- and three-row crossovers, and full-size trucks and utility vehicles.

Meanwhile, the Lincoln Continental was discontinued back in November of 2020, marking the end of an era for Lincoln sedans in general. Just a month prior, Ford Authority reported that the luxury brand had no plans to produce another sedan any time soon, but it seems as if the automaker is a bit more open to that possibility now, nearly two years later. Given how popular the new Lincoln Zephyr has been in China and how well-received it is among American fans pining for another Lincoln sedan, perhaps that shouldn’t come as a huge surprise.

We’ll have more the future of the Lincoln sedan soon, so be sure to subscribe to Ford Authority for more Lincoln news and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. JE

    As former Lincoln owner, I stopped considering Lincoln the day they stopped selling sedans. The day Lincoln really produces and sells a sedan again, will be also the day I’ll step into a Lincoln dealer again. Not before.

    Reply
  2. Tom R

    I believe Ford shot themselves in the foot when they stopped building sedans. There is still a large market for those cars as can be seen looking at foreign auto makers. I believe the American public wold like having a sedan available that is more affordable than most imports if quality was built into it instead of just slapping it together and worrying about recalls later.

    Reply
  3. Frank

    My 2016 Lincoln MKS rides great. Compliments all the time. I can keep my golf clubs and lots of other things in the very useful large trunk. Meanwhile, the guy a play golf with has to fold down a second row seat in his 2021 Ford Edge to get his clubs in and then has to store them in his garage between rounds. I ass use the same deal exists in the Nautilus. Why would I want to sign up for that?

    Reply
    1. Ed

      Tell the guy you play golf with he has to take the clubs out of the golf cart first. I can get two sets of clubs in the back of my Corsair without having to fold down the seats, and the Edge/Nautilus has more room in the back than the Corsair.

      Reply
  4. Chris C

    SUV’s, CUV’s and pickup trucks are just a trend for now. With rising gas prices and the push to electric vehicles, people will be looking for sedans again and their only options would be foreign brand vehicles. Ford should focus on these vehicles and have Lincoln make only sedans that range from entry level to top of the line. GM and Stellantis should do the same with their Chevy/Cadillac and Dodge/Chrysler brands.

    Reply
    1. Michael

      I agree with Chris that SUV, CUVs and pickup trucks are a trend, just like 25 years ago, mini vans were all the rage, and where are they now, and how many of them do they sell? With gas prices ( and electrical prices ) going up, non stop, requiring efficiencies to compensate for that, electric sedans are the only way to go.

      Reply
    2. Ed

      We just completed a 5200 miles road trip in our 2022 Corsair Grand Touring. We averaged more than 45 mpg, in a very luxurious and comfortable ride.

      Reply
      1. JJOP

        With buckboard back seats. I have never ridden in an SUV with seats that are as plush and comfortable as any premium sedan. Movable seats suck for comfort.

        Reply
  5. Michael Bisceglie

    Jim Farley,better understand there is 50 million senior persons in the “USA”. OF the 50 million, there are about 10 million potenial buyers of vehicles & their familes.most seniors donot want “SUV” or TRUCKS ” ! they prefer cars to slide into do, to age factors !! Build & sell cars in “China & not America” who made FORD survive is a FOOLS move and to think WE are going to buy into “EV” only cars & the cost to buy & maintain them is a fools move!!!!

    Reply
    1. Elliott Taylor

      Speak for yourself self I own a Buick Lucerne 65+ I hate getting into it with hip and knee pain. Love my Buick Rendezvous SUV , easy entry /exit hgt. Can only transport 85+ mom in it. Looking to purchase a new SUV soon

      Reply
      1. Jeff Shadow

        I will soon have my third new ‘Wildcat’ as I install the three metal emblems on Buick Lucernes!

        Reply
    2. David

      Do not speak for me. I hate getting into cars. I would have such horrible left pain. I got my MKX and bam, pain is gone. I love the CUV life. I would never buy a sedan. Cruisin’ into retirement with my CUV/SUV. So only speak for yourself. I say get rid of all sedans.

      Reply
    3. Linda

      We are seniors who would love to have a luxury Lincoln sedan like the “old days”. Instead we have a German car that rides like an entry level Ford.

      Reply
  6. Ronald DiLoreto

    I hope Ford dose come back with a Lincoln sedan. I presently own a 2018 continental & others over the years. starting with a 1965. I love the comfort & ride they have always prrovided me.

    Reply
  7. Ronald DiLoreto

    If I can add I think the coup should be consider. It could draw interest with the younger people. Single or with out familys.

    Reply
  8. Nihar

    I think Ford will still find an excuse for being trucks and SUVs only, even in the EV market. They’re probably planning an Excursion to fight the GMC Hummer.

    Reply
  9. Thomas Shirley

    Hah! Love my 2011 Town Car! Fair gas mileage, superb comfort, huge trunk and I feel safe. It is easy to work on though I’ve only done routine maintenance. I have not fell for fads! I have a friend with 300k plus miles on his. No payments is the icing on the cake!

    Reply
    1. JJOP

      The key word is “feel”. Modern unibody vehicles are vastly superior to body on frame designs when it comes to safety and crash protection. With modern safety standards, it became too expensive to comply the older designs to modern crash test standards. It’s why the ’11 Town Car AND DTS both needed giant headrests over previous years. It’s ultimately why Ford decided to pull the plug on the TC…

      And I know. I owned an ’04, ’07 and ’11 Town Car Executive L. Still have my ’11. Also have a ’15 MKS.

      Reply
  10. Vernon

    I believe Ford and others were too hasty in dismissing Sedans and Coupes from the North American market. The little “crossovers” running around all look the same be it expensive or budget versions and frankly, are just boring lack any creativity. I’m sure my comments seem outdated to some but I miss the American style, engineering, and especially imagination of just a few years ago.

    Reply
  11. Gary Googs

    I own a 2016 Lincoln MKS and I love it, great car ! I do believe Lincoln made a big mistake by not putting suicide doors on the Continental a few years ago. With retro style being all the rage, l think they could have really sold a ton of them.

    Reply
  12. Randy

    I have two Lincoln Town Cars. Have been driving town Cars for over 40 years. Average mpg, 1st class luxury, doesn’t cost an arm and a leg to maintain it. Most baby boomers would rather have a car instead of a truck.

    Reply
    1. The Gentle Grizzly

      THIS baby-boomer is very glad the crossovers came along, and also that the minivan is still in production. I am 73. I don’t bend like I used to. I a also still 6-1, shoulders with their own postal codes, long torso, and short limbs. Getting into the average sedan built in the last 15 years is very difficult at best. They are cut so low in order to satisfy the CAFE standards set by Our Betters in Washington.

      I mention mini-vans. Chrysler builds the Pacifica and I like it because it is one of only a bare handful of non-trucks on the market that can be bought without a center console. I need lateral legroom and a nice size seat. I’ve had several and liked them all.

      Consoles have become so stupidly large and tall that the seats are made narrower to accommodate them. And, for what? A shift knob or lever, a switch for the electronic parking brake no one asked for, and a little second glove compartment. The rest is little nooks, crannies, and cubby-holes with odd shaped openings that serve no useful purpose.

      Were I to be granted the wish of having a car designed for me, it would be a hatch or sedan about the size of a Taurus or La Crosse, with doors as easy to enter and exit as a Buick Encore, the handling of a 2011 or so Lancia Musa, the fun-to-drive factor of a SEAT Toledo, and no console.

      Reply
      1. Mitch

        Lincoln should call this New Sedan The Marqu-E, Zephyr just doesn’t do it for me and it would be right in step with electrification

        Reply
    2. David

      I am a boomer and so happy to have my CUV is here. I have an MKX, my second one. I love this. Great ride, comfy, we travel from the midwest to southwest twice a year, if not more, and I love having my crossover. I would not make the trip in a sedan. Please do not speculate on what most boomers would want.

      Reply
  13. Bill

    Bring the Zephyr to the United States. Ford would sell a ton of them.

    Reply
  14. Byron Harkey

    “At the sign of the Cat”!!!
    As the slogan use to say……
    Everyone talking about bringing back a Lincoln sedan, when I think Lincoln Mercury should bring back the Cougar XR7 !! There is a market for this type of niche car!

    Reply
    1. The Gentle Grizzly

      Just a side comment: I think the Mercury name would have been perfect for Ford’s line of electrics. This “e” business will sound dated within five years.

      Reply
  15. Reed

    Bring back the four door Ford LTD-2 and four door Mercury Cougar.

    Reply
    1. David

      I do miss the 1972 Ford LTD shape and size. I still think about the sound of the engine turning over. Never had another car, except my 1976 Ford Elite, sound like that.

      Reply
  16. Ronald Schaefer

    Have a 2019 mks hybrid 38 mpg good car will keep it no electric car for me

    Reply
  17. ed

    i own a Limo business, i used to always buy Cadillac ct6 and Lincoln town car / Continental.
    Now since they only use modified dump trucks called Suvs, i have been buying rear wheel drive Mercedes and Bmws. I used to support the American auto industry, not any more, people need ladders to get into those Suvs, they ride rough, no style or aerodynamics at all.
    Best place to buy an American car now is in China.

    Reply
  18. Dee faulkner

    I would like to see the tail lights used on the 98-2011 town car used on today’s suv they can hold their own and make a great statement

    Reply
  19. Ron S

    I have driven Lincolns for the past 15 to 20 plus years and have loved driving them.My 2019 mkz is awesome but now that Lincoln decided to discontinue them,it has made me start looking at other brands that would compare I love my car but am not ready for the suv,since my wife already drives an Explorer.I hope they change their philosophy.Does loyalty REALLY mean anything?

    Reply
  20. Jeffrey D. Sproul

    I think that this is a good idea especially since most of the auto companies are eventually going all EV for Lincoln to offer a luxury sedan. Price it a little lower than the competition and it will sell.

    Reply
  21. Terry

    Bring back a redesigned and powerful ls..

    Reply
  22. Walter Thomas

    Lincoln could have easily been far ahead of many other Luxury brands. If Lincoln cared more about extravagant design, high quality and advanced technology and features, people would be proud to flock to Lincoln. Taking a look back at the Lincoln LS, that was a very nice vehicle. It did not look like any other Ford product and had the proportions and design to grab attention. Unfortunately, quality was a major problem which drove that vehicle to port sells. If Lincoln built their cars from the core of the LS meaning RWD with short front overhangs and a stellar interior and all of the advanced features and technologies, I know their cars would have been more desiring. Looking at the 2023 Lincoln Zephyr, that car is not enough to wow people into Lincoln Showrooms. It is nice but not a luxurious design. It is more of a premium design, something that would compare to a Lexus ES. Lincoln need to get the older generation out of their head when they are designing. They need to go straight for all ages. There are more older people flocking to modern and unique designs than simple designs. So far, The Aviator is the BEST Lincoln vehicle surpassing the Navigator. While the Aviator is based on the Explorer, it does not look like it at all while the Navigator is still a made over Expedition. When Lincoln created the Aviator, when out did themselves. It is simply gorgeous.

    Reply
  23. C

    I just want to see Designer Series be brought back

    Reply
  24. MarkV

    How about more individual styling?? Current Lincolns look like customized Fords.
    Look at the coachbuilt era for styling.

    So much iconic history: Versailles, Cosmopolitan, Zephyr, Premiere, Continental, Capri, Model K, KA, KB. A large vehicle to compete with Rolls/ Bentley/Cadillac Celestic would be a good start. The sky is the limit. Lincoln competed in the 1930’s

    Reply
  25. Dave67

    Lincoln should offer nice big roomy sedans. Please don’t slap a Continental name on an suv. Mercury applied Montego to a minivan and look what happened.

    Why not get innovative and turn the Navigator into nice big sedan and coupe concepts in the essence of the 75-79 Continentals with coach doors?(or gullwing doors like the concept) Do something similar with the Aviator to bring back a true personal Mark 9 coupe and convertible. See how easy it is when you get creative and use imagination?

    Lincoln needs to be a full line Brand again offering what we want. Where is the big 100th anniversary celebration? Not much was done. Where are the special editions of the 100th anniversary? Lincoln offer a special 50th anniversary edition back in 1971 and FoMoCo 75th anniversary edition in 1978 which was ultra lux.

    Reply
  26. Dan S

    I have been Coupe or Sedan owner for my entire driving life. I currently own a 2018 Taurus. I don’t want an SUV or Truck. By stopping to build cars Ford has said to a loyal customer, “Screw you we don’t want your business anymore”, Since becoming a licensed driver in the fall of 1968, I have owned eight cars, four Fords, three Mercurys, and a Plymouth. With the exception of the Plymouth I bought in 1991 I have been loyal to Ford throughput my life. Now Ford doesn’t want my business anymore it just doesn’t make sense. Lincoln is a bit over my budget based on my income level. I am sure Honda and Toyota would be happy to Acomidate me. Maybe it is time for Ford to wake up and realize they made a mistake. They could bring out an all new line of Sedans for 2026 or sooner the Ford Fairlane. Or maybe reinstate the Mercury brand with three sizes of Electric powered sedans, the Comet, Meteor, and the Park Lane. I could be in the showroom if that were the case.

    Reply
  27. GeorgeC

    The Zephyr should be renamed Versailles Series II in North America. Offered in both 2 and 4-doors please and convertible. Versailles has more elegance even if a Granada with Mark V grille and tire deck lid. While we are dreaming here of the automobile’s “glory days” which are long gone, Take the S650 Mustang and offer a longer wheelbase 4-door Lincoln LS with V-8. Owned a V8 LS and loved driving the car so much. All the power and authority the car had when driven. The last real Lincoln. Sad the LS was replaced by that poor excuse MKS.
    Lincoln needs to get serious. Offering “just to get by” vehicles is not going to cut it. You need to be cutting edge and right up there with the competition. Why do Acura and Infiniti sell more vehicles? Lincoln should be aiming for best in class and #1 in sales. Lincoln should be something you WANT TO ASPIRE TO, not something you settle on buying. What is the purpose of Lincoln when compared to the competition? Henry Leland developed Lincoln to be the best and as perfect as possible, not a fancy Ford.

    Reply
  28. Tom Helgerson

    I agree with most of the above posts.
    I am 79 years old and own two Lincolns, a 2014 MKS Ecoboost with 96,000 miles and a 2017 Lincoln MKZ AWD Black Label with the 3.0 L engine and 85,000 miles. Love both vehicles! My only complaint would be that the MKZ needs more ground clearance like the MKS. I drive too many miles to go with an all-electric vehicle. I am thinking of replacing them with a PHEV sedan.

    Lincoln, where do you recommend, I go.

    Reply
  29. Don Mersinger

    I have a 2018 Lincoln Continental with only 44K mileage and I am good for another 5-6 years. But the future sedan will be a Plug in Hybrid of some kind. Lincoln could easily do this if they wanted. Not everyone wants a box with 4 wheels. We get a lot of compliments on our Diamond Blue Continental as sedans with style are now rare.

    Reply
  30. Frank Gonzalez

    Bring back the Town Car!!!!!!!!!!! What a ride. What a presence. I have had four and am currently still driving my last one. a 2005 that still turns heads.

    Reply
    1. JJOP

      And to make a sedan that big that would pass today’s crash tests, it will need to cost about $100,000. You ready for that?

      Reply
  31. EC

    The only Ford I consider nowadays is the F-Series trucks, none of their SUVs come with a V8 now, and Lincoln is a joke. My next SUV will be a V8 from GM. I’ve owned two Town Cars and loved them, they killed those too.
    The CEO at Ford has no idea what people want, they deserve to go out of business.

    Reply
  32. Sean77

    I agree with GeorgeC, Lincoln does not give us anything that gets the passion flowing. THer is no reason that the costs of the S650 Mustang can’t be spread over to Lincoln to give us a proper LS V-8 and Continental Series to include 4 and 2 doors plus convertible with a roomy back seat.

    Maybe it is time to contact Lee Iaccoca from the beyond for inspiration and insight on how to fix Lincoln so the Brand gives us what we want.

    Reply
  33. Me

    I have a 2013 MkS and I love it. I was going to trade it when when Lincoln stopped making sedans, which is what a Lincoln is suppose to be not an SUV. I’m still waiting a while longer to see if Ford comes it’s senses to make sedans again. If not I’ll be going elsewhere.

    Reply
  34. Virginia Perry

    I have a 2017 Lincoln MKZ. Love this car and the service I have received from the Lincoln dealer. I was upset when I heard Lincoln was only going to make SUVs. I do not want a SUV nor do I want an electric vehicle. I will not purchase either. Sure do hope all vehicle brands don’t join the EV bandwagon. If so. I guess I will he walking.

    Reply
  35. Alan

    Buying a vehicle is like buying shoes. Looking for style, comfort & fit. This 5’7” finds SUVs requires step ladder to get in & out. Loading luggage in SUV is strenuous since load floor is waist high. Plus I’ll need my garage doors track replaced higher. I adjust my sedan automatic front seat exit settings to ease step-in & step-out. Not a fan of nose-bleed SUVs nor horrible mpg. Electrification is not thought out and ridiculous prices. Fix my house blackouts first before adding more draining of the power grid!! I might buy a plug-in hybrid sedan in the future to appease the environmentalists.

    Reply

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