mobile-menu-icon
Ford Authority

2022 Ford F-150 Lightning Priced Low To Mess With Chevy Silverado EV

The 2022 Ford F-150 Lightning has garnered quite a lot of press since its reveal for a number of reasons. Part of that attention is due to the fact that electrifying the perennially best-selling Ford F-150 is obviously a big deal, while the EV version also offers up quite a few innovative features, to boot. But Ford also surprised a lot of folks when it priced the F-150 Lighting at just a hair under $40k, which makes the Pro version a bargain compared to other EVs, not to mention certain ICE trucks, too. However, it also seems as if FoMoCo gave the 2022 Ford F-150 Lightning a low starting price on purpose to mess with its future rival – the Chevy Silverado EV, according to a recent report from the Wall Street Journal.

“The team hoped that would nudge GM lower than it wanted in pricing the electric Silverado,” sources explained to WSJ. The fact that Ford would want to undercut its cross-town rival on price in terms of a competitive product isn’t a huge surprise, nor is it the first time such a thing has happened. However, it did somewhat force GM’s hand in that regard, particularly since the Silverado EV is going to be pretty late to market compared to the already-launched F-150 Lightning.

The 2024 Chevy Silverado EV was just revealed back in May, though it seems as if GM took Ford’s bait in terms of pricing. The entry-level Silverado EV WT is scheduled to launch in the spring of 2023 with an MSRP of $39,900, while the fully-loaded RST First Edition will follow in the fall of 2023 with a price tag of $105,000, minus destination charges. Later on down the road, more trims including the RST and Trail Boss will be offered, with prices ranging from $50k-$80k. The electric Silverado will be available with four-wheel steering, unlike the Lighting, and will reportedly beat it in terms of range as well, traveling up to 400 miles on a single charge.

In spite of numerous production constraints, Ford is actually building its entry-level Pro model in decent quantities, as Ford Authority reported back in May. Still America’s most considered EV pickup, the F-150 Lighting has received near-universal critical acclaim since its launch, while Ford recorded its first sales of the new model just last month.

We’ll have more on the F-150 Lightning soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 newsF-150 Lightning news, and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.

Comments

  1. Mike

    So the Ford Lightning is not going to be profitable just like the other EV Ford makes, the Mustang Mach E. Good business model, sell at a lose to gain market share. But then Ford says they are not going to do that with ICE vehicles. I guess they cannot afford to, as they have to cover the EV loses.

    Reply
    1. Ford Owner

      With the F-150 Lightning, Ford has won the EV truck war against GM, Rivian, and Tesla.

      Reply
  2. Fordguy

    How do you not mention the cyber truck in this? They came out at 40k first forcing ford’s hand.

    Reply
    1. Ford Owner

      Tesla will never sell the Cybertruck that low. Even the Model 3 had price increases in just two years. That is why they are selling less now than in 2020 and the Mach-E sells more.

      Reply
    2. Barry

      Perhaps Tesla should stop focusing on rocket ships and finish the truck they started. That is the problem with Tesla, lots of talking and not much doing.

      Reply
  3. Fredy

    Wann kommen wir der F 150 Lightning nach Europa? (Schweiz)

    Reply
  4. JR

    Isn’t Fire already talking about using less expensive and lesser quality batteries in the Mach E to keep cost down. Bad business plan for Ford. Maybe that’s why the company is plagued with recalls on every model vehicle they make

    Reply
  5. Zora Arkus-Duntov

    This is BS article. GM has been stating a 39k W/T trim since the beginning. Agreed that it won’t be around for a while, but if anything, it’s GM baiting Ford to a lower price if they offer the Silverado higher.

    Regardless, one thing will hold true, the dealers will bend everyone over for several thousand and no one will see anything on a lot south of 40k.

    Reply
  6. Kenny D

    YA….. ONLY $40K to Start…. And OVER $90+K if you want a Drivers Seat and Tires N Wheels. Or if you have more $$$$$$$ Than BRAINS, you “Could Pay’ The MARK UP on EM at the Dealerships and SNAP one up for $145K + TLD and your Last Born!!! N O T!!! I got an ICE F-150!

    Reply
  7. BADIH JOHN MAJDALANI

    You have a better chance to win the Powerball jackpot than finding a Lightning for $40,000, couple that with the massive recall this company is dealing with (including the Expedition/Navigator fire recall which are still without a fix) and the Mustang Mach-E, which is no longer profitable according to Ford, so don’t expect any Lightning under $70,000 when you add dealer mark ups.

    Reply
  8. Craig Contofalsky

    A fool and their money is soon parted. Enough said.😂

    Reply

Leave a comment

Cancel