Since its launch last year, the 2022 Ford Maverick has been one of the hottest products on the market, to the point where FoMoCo quit taking customer orders for the affordable, highly efficient compact pickup early this year. Supply has yet to catch up with demand, however, which has made it rather difficult to find a Maverick lingering on a dealer lot, at least without some sort of markup attached to the truck’s retail price. However, the automaker’s May sales report reveals that dealer stock is practically non-existent at the moment, too.
A total of 97 percent of 2022 Ford Maverick retail sales last month came from previously placed orders, which means that dealer stock is essentially nil, or pretty close to it. This shouldn’t really come as a huge surprise to anyone that’s been trying to locate a Maverick to purchase, but it’s certainly notable and puts the scope of that inventory into perspective.
While meaningful new vehicle inventory of any kind is difficult to find these days, the Maverick has remained one of the hotter models on the planet for months now, with dealer stock turning in just a few days since its launch. The compact pickup is also one of the fastest selling new vehicles on the market, as well as one of the most commonly sold with some sort of dealer markup attached.
Consumer interest in the 2022 Ford Maverick has thus far exceeded FoMoCo’s expectations for the new model, as Ford Authority reported in April, a problem that’s been further compounded by various supply chain issues, though buyers can speed up delivery by ditching certain constrained options. Regardless, the Maverick figures to continue to stay hot for the foreseeable future, as it’s proven to be incredibly compelling for first-time truck buyers and is a viable and more utilitarian alternative to compact sedans, too.