Since its launch last year, the 2022 Ford Maverick has been one of the hottest products on the market, to the point where FoMoCo quit taking customer orders for the affordable, highly efficient compact pickup early this year. Supply has yet to catch up with demand, however, which has made it rather difficult to find a Maverick lingering on a dealer lot, at least without some sort of markup attached to the truck’s retail price. However, the automaker’s May sales report reveals that dealer stock is practically non-existent at the moment, too.
A total of 97 percent of 2022 Ford Maverick retail sales last month came from previously placed orders, which means that dealer stock is essentially nil, or pretty close to it. This shouldn’t really come as a huge surprise to anyone that’s been trying to locate a Maverick to purchase, but it’s certainly notable and puts the scope of that inventory into perspective.
While meaningful new vehicle inventory of any kind is difficult to find these days, the Maverick has remained one of the hotter models on the planet for months now, with dealer stock turning in just a few days since its launch. The compact pickup is also one of the fastest selling new vehicles on the market, as well as one of the most commonly sold with some sort of dealer markup attached.
Consumer interest in the 2022 Ford Maverick has thus far exceeded FoMoCo’s expectations for the new model, as Ford Authority reported in April, a problem that’s been further compounded by various supply chain issues, though buyers can speed up delivery by ditching certain constrained options. Regardless, the Maverick figures to continue to stay hot for the foreseeable future, as it’s proven to be incredibly compelling for first-time truck buyers and is a viable and more utilitarian alternative to compact sedans, too.
We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.
Comments
I’m still waiting for a build date for my October order. I feel that I’ve been more than reasonable and patient, but this is a joke. I can’t believe I won’t have my order in time for my August vacation, I’m pretty upset about that. And some people have been waiting even longer! I really don’t want excuses or justifications, I just want my truck. If there were anything comparable on the market, I’d buy in a second.
Be patience I have been waiting a year for mine no build date yet.
Me since 8/2/21
It took 9 months for my stipped down XL hybrid to be delivered. That said, it was worth the wait. I have a 2016 Mustang GT convertible that I don’t drive anymore. The Maverick is so much more enjoyable to drive. The 50 mpg in town doesn’t hurt, either! One dealer in Phoenix has a stripped XL hybrid they are selling, and they want $16,000 over sticker. Insane that Ford let’s them do that.
Ford corporate DOES NOT let them do that. They’ve threatened all dealers that play “the mark up game” will get the lowest allocation of F150 Lightning EVs. Dealers are independent entities covered by a strong dealer association.
Every dealer hopes they don’t get any Lightning’s… EV’s suck, and they suck to sell even more. No profit, no reason to want allocation.
I’ll take “Delusional Individual” for $500, Alex.
I have also been waiting since Oct. It would be nice if someone would send an email or a phone call once in awhile just to let us know that we are still in the pipeline. How about a little communication. I am 85 years old, I sure hope I live long enough to get this truck.
I like your comment! I have been telling my dealer and Ford that for MONTHS !! not much customer service.Im 67 and also ordered in Oct. still waiting !!
Good communication is old school and avoided as much as possible by the young set. If they can’t look at a screen, forget it. Not all, but waaay too many like that.
We ordered last October and picked up our XLT EcoBoost AWD in January in Oklahoma at Mainer Ford in Okarche. I used to work for a few Ford dealerships and rented in close friends to stay updated about my vehicle. We have a horse ranch and our main truck is a diesel F-250. We are really impressed with Maverick. We have towed utility trailers with it, pick up feed and supplies constantly, and the fuel mileage is astounding. It’s the best equipment purchase we have ever made. We were considering adding another Side By Side UTV to the ranch (we have 3 already) but at $20k-$25k it made more sense to buy an AWD passenger vehicle for just $30k. Ours has the option for power seats, heated seats, heated steering wheel, and a tow package on the XLT trim. We could not be happier.
It’s a very nice small truck indeed an well built! I expect no less from Ford!
Our local Ford dealership is also a Dodge dealership. They just got three new Mavericks on the lot, sold them to their dodge dealership, and then bought them back so that they’d be “used” on paper, then marked them up $10k over new. Been waiting months to get one of these, it p*sses me off that these dealerships are doing this shady stuff.
I have two orders that I placed in October, both Lariat Lux hybrids. One is at priority 2 and the other is most likely going to be rolled over to a 2023. I’m probably going to just sell whichever one comes in first and take the second one. I have been anxiously waiting, but at this point, why bother taking an end of year 22 when I can be one of the first 23’s.
I am 65 and ordered a bare bones XL hybrid on October 12, 2022. Only got a confirmation email and a keep waiting email in March so far. I paid more for a temporary 2018 Escape SEL than the Maverick will cost me. I hope they don’t burn me on the trade in. I only put 1200 miles on it in 5 months working from home because of COVID !
i ordered my Maverick last july 20th and am still waiting
Sad we let china dictate our prosperity. Make parts here. I wanted one but not now.
For a $10k markup I can drive my old Tacoma and buy a lot of gas. In a few years there will not be a markup
We had the opportunity of purchasing a 2022 Ford Maverick XLT hybrid truck on May 5th 2022 in Morgan Hill California the reason for our Good Fortune was that the dealer called us to let us know that in order had fallen through and offered us the truck at $300 back of MSRP. We drove to Morgan Hill we viewed the truck drove it and left home with it 3 hours later. Very fortunate for the opportunity of purchasing this truck. The dealer was adamant about the fact that they do not have a dealer markup on any vehicle that they sell no matter what model it is in their inventory and that’s a $300 discount was the average discount from MSRP. We were in the right place the right time.
You can definitely find dealers not doing markups, it’s worth the trip.
A dealer in my state had 4 mavericks about 1 hour from where I live, it would have been worth it to drive to get one, I called ahead of time and was told they all were spoken for, he said they are always spoken for before they hit the lot
dealers blame ford and ford blames dealers-huge mar-ups and ford says there is nothing they can do for dealers-ford has no reputation left along with farley-let him wait since sept 16 only to find out you will be rolled over to 2023 model??????????? wonder how many people have passed away waiting for their order-what good is a promise of a inexpensive vehicle if you cannot deliver-wanna buy swampland in fla….
most dealers around my area have a 7500 fair market increase on the mavericks… its ridiculous