Ford Authority

Canoo Lifestyle Vehicle Spied Testing – Should Ford Build A Transit Rival?

In addition to legacy automakers like Ford and General Motors along with newer EV-only companies like Tesla and Rivian, there are many players working overtime to capture market share in the burgeoning all-electric vehicle market. That also includes a number of smaller, lesser-known entities like Alpha Motor Company and Canoo, the latter of which revealed its very interesting-looking pickup in March 2021. However, the upstart EV maker will also be building what it calls the Canoo Lifestyle Vehicle, which is essentially a van. And that begs the question – should The Blue Oval build a suitable Ford Transit rival in that same vein?

The Canoo Lifestyle Vehicle is interesting because it’s what the automaker calls a “loft on wheels,” seemingly seeking to capture a slice of the red-hot “van life” market, where people are dishing out big bucks for vans they can convert to campers or even more rugged overlanding vehicles. Canoo’s all-electric take on that concept consists of three trim levels – Delivery, Premium, and Adventure, offering  188 cubic-feet of customizable interior space, up to 350 horsepower, and 250 miles of range, with a starting price of $34,750.

Along with a spacious interior coupled with a smaller exterior footprint, the Canoo Lifestyle Vehicle can be fitted with all sorts of accessories including a light bar, roof rack, and tow hitch. It’s an EV van of sorts directly marketed toward outdoors enthusiasts and avid campers that currently has no direct rival in Ford’s stable.

Currently, the Ford Transit Trail – which was revealed for the European market back in June of 2020 and is also destined to launch in the U.S., as Ford Authority recently reported – is the closest competitor to this EV van. However, that’s a much larger, ICE-powered vehicle, and even it doesn’t offer the same sort of amenities as the Canoo.

It would certainly make a lot of sense for Ford to build an EV van suited for outdoor enthusiasts, however. After all, many aftermarket companies currently offer camper versions of the Transit, while the all-electric E-Transit is already on the market and will soon be followed by the recently revealed E-Transit Custom. Even Lincoln is keeping an eye on the current camping craze, as Ford Authority reported back in May. Thus, an EV Transit model in the same mold as the Canoo Lifestyle Vehicle certainly makes sense to us, but we’re curious to hear what our readers think, so be sure and vote in the poll below!

We’ll have more on all of Ford’s present and future competition soon, so be sure and subscribe to Ford Authority for non-stop Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Ford Owner

    Ford has the passenger version of the Transit Connect for over a decade. So just make an e-Transit version . Problem solved. This is how Ford did the Lightning version of the F-150. Why spend money to develop a different vehicle?

    1. JDE

      The E-transit actually came out before the Lightning, it is just not sold to the public yet that I can tell. it also only goes a bit over 100 miles on a charge and costs more. considering it is a van, or more to the point a small van that oddly reminds me of the Tartan Prancer, I would think a Transit Connect with the space under the seats where a fuel tank currently sits would be a better option. FWD single motor and every available bit of space filled with batteries to get the range up to around 300 would be smart.

  2. Dee Hart

    That thing is butt ugly. A suppository on wheels… It reminds me of the ol’ greenhouse on wheels, the AMC Pacer. All that glass and I am sure most of the roof is glass would be impossible to keep cool in the summer.

  3. Michael K

    This looks like a car designed by somebody who doesn’t think automotive design conventions are there for a good reason.

    1. JDE

      Honestly many of the “Conventions” of a certain period of time are terrible too. but Chrysler air flow is a good example of too many differences too soon. However if the VW microbus is beat to market by this guy, then shame on VW

  4. Mike Hancock

    Ford has the Flex platform, this should have been the basis for EV development in my opinion. Build on that, it was a great utility/family vehicle.

  5. StuartH

    It looks like it is going backwards. I do not see it catching on with the public, or even becoming a successful cult product. Its driving position is ridiculous – as if one was driving from the back seat.

  6. Walter Thomas

    It looks futuristic but in a hideous and unnecessary way. The design of this is too bulky and bland. I wonder who are their buyers. I guess it would be people who want to stand out to claim they have something different but honestly not many people would care. They might walk off saying, wow, he or she really have poor taste, lol.

  7. Bayman71

    Straight out of a cartoon.


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