Ford Authority

Ford BlueCruise Tech Might Be Too Automated For Motorists: Study

Since its launch, the Ford BlueCruise hands-free highway driving feature has proven to be quite popular among drivers who pony up for the option, as those folks have already racked up 4.5 million miles with it activated. Ford BlueCruise tech has also received plenty of praise from a variety of sources, including Consumer Reports, which gave it high marks in most every area, as well as AAA. Recently, the Insurance Institute for Highway Safety (IIHS) announced that it will bestow safety ratings on systems like BlueCruise, but now, a new study from that same organization has found that this sort of tech might be a bit too automated for most motorists.

A handful of recent studies related to partially autonomous driving features have found that many new vehicle owners don’t fully understand things like adaptive cruise control, and that they want improved safety features – not full self-driving vehicles. Now, this new IIHS study has discovered that those same drivers prefer partial automation to come with safeguards built in and prefer those types of systems, such as ones that require them to remain engaged with their hands on the steering wheel.

The nationwide survey includes responses from 1,000 drivers and focuses on three common features – lane centering, automated lane changing, and driver monitoring. But while most surveyed indicated that they prefer features that require them to keep their hands on the wheel or remain active in the driving process somewhat, those same drivers were also receptive to this kind of technology, including driver monitoring, which most seem to liken to a safety net of sorts.

“The drivers who were the most comfortable with all types of driver monitoring tended to say they would feel safer knowing that the vehicle was monitoring them to ensure they were using the feature properly,” said Alexandra Mueller, the survey’s primary designer. “That suggests that communicating the safety rationale for monitoring may help to ease consumers’ concerns about privacy or other objections.”

We’ll have more on BlueCruise soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. NCEcoBoost

    Right. MOST owners don’t want it, nor do they most of the tech that only serves to distract the real purpose – ACTUALLY DRIVING. That includes ridiculous infotainment screens. But, the designer geeks, probably most under 30, JUST DON’T GET IT. STOP!!!

  2. Mike

    Will 2023 Ford Escape have Blue Cruise? I am not able to find answer to this question.

  3. Kenny D

    Well….. My F-150 LARIAT that I just got a week ago has all those whistles and Bells. The Blue Cruise didn’t work til Yesterday 06/23/22 when the Night B4 they did an OTA Update that did something to the TRUCK to get the Blue Cruise to activate. My Big Issue is that “MY DISPLAY” Don’t Look Nothing like what I see Here and in the YouTube Video’s, and the System Keeps Reverting back to the Hands on Lane Centering Driving, and then Back to the Blue Cruise??? And Picks up again and goes Hands Free. I think it “MIGHT BE” the Highway’s here in “CALIFORNIA”????? I don’t understand it, it Ain’t like we don’t have Enough People here in this OVERPOPULATED State and “NO TECHNOLOGY” For Crap Sake. I don’t know, It work’s, But Not like what we expected for the $2000.00 we Paid for it???? They TOOK OUR MONEY with a BIG SMILE that’s for Certain!!!!! All the way to the B A N K!!!! Laughing the whole way I’am Sure!!!! F O R D should Extend the Plan Out an EXTRA year at the end to Make up for their STUPID “IT” Wing Nut’s that “THOUGHT” They had this Figured out??? At this Point, on Our TRUCK, It’s Hit N Miss, the Dash Don’t Look as advertised when In the Blue Cruise, and it’s Intermittent at it’s BEST???? Maybe they should have a CHAT with Elan Musk, Probably take him 10 Minutes to figure out what AIN’T RIGHT In the Software???!!! “O” Well. JOB 1 is at this Point JOB 1/2….. Common Man, You Know the Thing Mr. Farley. NOW get it FIXED will Ya??? And Like YESTERDAY!!!


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