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Ford Co-Pilot360 Tech Likely Benefits Older Drivers The Most: Study

Active driver-assist features are becoming more and more prominent in modern automobiles, and according to a recent study, are more desirable among new vehicle shoppers than fully autonomous features. However, safety standards for these systems are in the midst of major renovations, as they’re set to receive official ratings from the Insurance Institute for Highway Safety (IIHS), while that same organization is also weighing changes to its automatic emergency braking testing, specifically, raising the speeds at which those systems are tested. Now, a new study from IIHS has found that many driver assist features present in Ford Co-Pilot360 could be especially helpful for older drivers, in particular.

The study found that driver-assist features such as those utilized in Ford Co-Pilot360 could prevent a significant number of the crashes suffered by drivers in their 70s and 80s, an age group that’s particularly vulnerable to severe injuries and fatalities in the event of an accident. Additionally, these older folks present more of a risk on the road because of age-related declines in cognitive abilities and vision.

For this study, IIHS looked at federal crash data from 2016-2019 to compare the types of crashes that are most common for older drivers and their middle-aged counterparts. Researchers then estimated how many police-reported crashes, driver injuries, and driver fatalities could be addressed by five existing features as well as two others related to vehicle-to-vehicle connectivity that aren’t in widespread use yet.

In total, IIHS determined that around 60 percent of the crashes incurred during that time period among this specific age group could have been prevented using these features, with automatic emergency breaking and lane departure prevention proving to be particularly effective. Meanwhile, intersection-assist features – which are relatively new – were found to be potentially relevant to 38 percent of crashes among those 70 and up.

Ford’s version of Intersection Assist utilizes the same camera and radar sensing technology as Pre-Collision Assist with Automatic Emergency Braking to detect oncoming traffic when the driver is turning left, and if it senses a potential collision, the system can alert the driver to the danger and even apply the brakes to avoid a crash.

We’ll have more insights like this to share soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. David Dickinson

    The biggest beneficiary is the manufacturer.

    Reply
  2. NCEcoBoost

    Older drivers (those 70+) don’t know how to use this stuff and refuse to learn. They don’t want it to begin with. Smokin something really strong, Ford.

    Reply
    1. JJL

      Not so. As a 70+ I use these features all the time. Autocruise control makes roadtripping more enjoyable and safer. The braking feature is over sensitive but that’s OK. Making it work for side views would be great as my vehicle as a large A pillar and mirror creating a huge blind spot. I won’t buy a vehicle without these features.

      Reply
    2. Ray

      I call BS on that statement. As an 83 YO who has been driving totally chargeable accidents free since age 16, I have ordered a new F150 for these features. I embrace technology. Driving my wife’s Escape with some of the features, I decided to replace my perfectly good 2016 F150 to get the safety features.

      Reply
  3. Glenn

    I personally think that the system is a great. Coupled with the 335 hp ST model I think it’s the safest car we have ever owned. We recently attended the Ford Experience in Asheville NC and learned many new things about its capabilities. I turned off it’s lane centering feature as I don’t want a car that is trying to drive itself.

    Reply
  4. Glenn

    Oh, as far as not knowing how to use 360 copilot, it is always on, no setting up required. Us old people are smarter than you think.

    Reply
  5. Michael

    I am 67, have had a 96 Ranger 5 spd manual for 18 years, and I drive it, it does not drive itself, and I have never had an accident with it. Why do I need to pay outrageous prices for technology that I do not need, or want? The NTSA is investigating accidents caused by these new driver assistance systems, from all automakers, and if you delve into it, it is scary. I will drive myself, thank you.

    Reply

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