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Ford Authority

Ford Crossover Sales Down Ten Percent During Q1 2022

By Megs Vincent

June 30, 2022 7:22 pm

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Ford crossover sales – comprised of the all-electric Mustang Mach-E, as well as Ford EcoSport, Ford Escape, Ford Bronco Sport, Ford Edge, and Ford Explorer – decreased ten percent to 153,359 units in the United States during the first quarter of 2022.

Sales Numbers - Ford Crossovers - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
FORD EXPLORER -34.50% 42,736 65,244 28% 38%
FORD ESCAPE -2.51% 39,962 40,990 26% 24%
FORD BRONCO SPORT +24.55% 29,089 23,356 19% 14%
FORD EDGE +19.24% 26,412 22,150 17% 13%
FORD ECOSPORT -34.57% 8,426 12,878 5% 8%
FORD MUSTANG MACH-E +1.81% 6,734 6,614 4% 4%
TOTAL -10.44% 153,359 171,232

The Mustang Mach-E, Ford Edge, and Bronco Sport were all in the green during the quarter, while the EcoSport, Escape, and Explorer were in the red.

The Ford Authority Take

The ongoing manufacturing delays and supply chain constraints continue to disrupt crossover production across the board as The Blue Oval prioritizes supplies toward its bread-and-butter products, leading to limitations in vehicle production and sales volume.

Despite its 35 percent decrease in sales, the Ford Explorer was Ford’s best-selling crossover, posting 42,736 deliveries. The model’s decline during the first quarter of 2021 is a reflection of ongoing supply chain constraints stemming from the COVID-19 pandemic as well as competitive pressure from rival offerings. To remove the threat of the latter, Ford is working on a refreshed Explorer, and the model is expected to launch for the 2024 model year. Earlier this year, the refreshed Explorer leaked in China, but it’s currently unclear if the model sold in North America will enjoy the same benefits.

The Ford Escape placed second in terms of Ford crossover sales volume, posting a three percent decrease to 39,962 units. The results aren’t all that surprising given that the Escape is facing the same kinds of production issues and competitive pressures as the Explorer.

To that end, Ford is working on an Escape refresh that will aim to address the product-related issues. The refresh is expected to launch for the 2023 model year, and Ford Authority spies have recently caught a prototype completely undisguised.

The Ford Bronco Sport placed third in terms of Ford crossover sales volume during the quarter, posting a 25 precent increase to 29,089 units. That places it roughly 10K units behind the Escape, with which it shares its C2 platform. The Bronco Sport originally launched in late 2020 as a 2021 model year vehicle, and the 2022 model represents the vehicle’s second model year. As such, the Bronco Sport will continue on in its current form through the 2023 model year, with a refresh expected for the 2024 model year, at which point it should introduce a hybrid powertrain option, along with new front and rear fascias and interior enhancements.

The Ford Edge placed fourth with a 19 precent increase to 26,412 units. We attribute the increase in Ford Edge sales during the quarter to improved availability of the midsize crossover. However, it’s worth noting that the Edge will not see a next generation after the current model runs its lifecycle, which should end around the 2023 calendar year.

The move was caused by labor negotiations to determine the future of the Ford Oakville Assembly Plant, which currently builds the Edge for North America. Back in 2020, The Blue Oval and Canadian auto union, Unifor, came to an agreement that will see the facility retooled to produce five new electric vehicles starting in 2025. As a result, the only way that we see the Edge continuing is as an electric vehicle.

Ford EcoSport sales slipped 34.6 percent to 8,426 units during Q1 2022. The subcompact crossover has already been discontinued and, though no official announcement has been made as of this writing, will likely be replaced by the much more attractive Ford Puma currently on sale in Europe.

Meanwhile, the Mustang Mach-E sold 6,734 units, up almost two percent year-over-year. The battery electric vehicle is in very high demand, causing FoMoCo to close order books for the 2022 model year back in April.

The comparatively minuscule sales volume of the Mach-E is the result of a limitation in the amount of battery packs and electric motors FoMoCo has at its disposal. The bottleneck will be alleviated once Ford EV and battery component plants – currently under construction – go online in the medium-term future.

We’ll have more on all things related to FoMoCo sales results, so subscribe to Ford Authority for more Ford business news, Ford sales news, and continuous Ford news coverage.

About The Numbers

By Megs Vincent

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Comments

  1. Brad Barefoot

    You think maybe the public has had enough of SUVs & Crossroads? I ordered a new Transit Connect last week … don’t care for any SUV … plenty of sport (maybe) but dern near no utility to be found. Last new Ford is a C-Max Hybrid, and the new Transit Connect will sit right beside the Hybrid. I looked hard for a used ’90’s station wagon like a Country Squire to do a wheels up restoration for a daily driver … the cost was too high. Ford … there will be those who disagree, but a Fairmount Wagon with the full Country Squire treatment would sell like 1964 Mustangs, it
    s what the public is hungry for … the the full treatment means those beautiful 14″ & 15% wire wheel covers, not tacky alloy wheels.

    Reply
    1. Bob

      A station wagon? lol

      Reply

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