Ford is investing big in EVs, but the automaker is still in the infant stages of becoming a big player in the world of all-electric vehicles. In fact, it doesn’t even plan to turn a profit until the second generation of EVs launches, though CEO Jim Farley believes that mass adoption will begin as soon as next year. Meanwhile, Ford Mustang Mach-E sales have risen as production ramps up, while the Ford F-150 Lightning just launched and recorded its first sales in May, shortly after the first E-Transit vans were sold to customers. Regardless, Ford EV registrations managed to top all other non-luxury brands through April, according to Automotive News.
Through the first four months of the year, Ford EV registrations reached 11,751 units, of which 10,740 belonged to the Mach-E, 908 to the E-Transit, and 103 to the F-150 Lightning. That total number has doubled from the same time period one year ago, too. Meanwhile, Kia finished second among all non-luxury EV brands with 11,483 registrations, consisting of 7,303 EV6 compact crossovers and 4,180 Niro EVs, while Hyundai finished third with 9,675 registrations – 8,597 for the Ioniq 5, and the rest from the Kona EV and Ioniq electric.
As for EV-only automakers, Tesla continued to dominate all comers with 139,338 new registrations in the first four months of the year, which is 52 percent higher than one year ago. The Model Y accounted for 64,173 registrations, while the Model 3 came in second with 56,525. Tesla even took the top spot in luxury vehicle registrations of all kinds, beating out second-place BMW, which recorded 106,339. Upstart EV makers Rivian and Lucid trailed far behind with a total of 1,700 combined registrations through April.
Overall, new EV registrations jumped 53 percent year-over-year, going from a 2.3 percent market share last year to 4.4 percent this year. As more new models hit the market in the coming months, those numbers only figure to grow, while the automotive market as a whole saw a 20 percent decline in new vehicle registrations.
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