Ford Authority

Ford EV Tech Rollout Could Include Feature Buyers Overwhelmingly Covet

While consumers are warming up to EVs slowly and steadily, many remain weary about making the switch away from ICE vehicles to an electrified model, for a variety of reasons. However, it seems as if there’s one particular feature that prospective Ford EV buyers want more than anything else, including full self-driving capability – wireless charging, according to a new study conducted by Qualtrics, an independent market research firm.

Qualtrics surveyed 1,053 American adults, around 50 percent of whom already own an EV, with the other half indicating that they intend to purchase an electric vehicle within the next two years, to see just how the prospect of wireless charging changes the way they feel about the EV ownership experience.

In that regard, the study found that wireless charging was the most desirable feature of all, coming in at 34 percent higher than full self-driving capability, premium audio systems, park assist, acceleration performance, and unique interior or exterior design features. The majority also indicated that they want to utilize wireless charging at home, though most also said they would be willing to use public chargers, too. The biggest reason for the popularity of this particular feature stems from convenience, as most surveyed indicated that they have concerns regarding their ability to find a compatible plug at charging stations.

“As EV shoppers become more mainstream, they also become less willing to put up with early-adopter headaches,” said WiTricity CMO Amy Barzdukas. “It makes sense that EV shoppers want to remove one of the last remaining frustrations in EV ownership – the plug. Wireless charging eliminates the hassle of charging by ensuring it’s an automatic and seamless process.”

Meanwhile, future Ford EV models may very well employ wireless charging technology, as the automaker has filed a pair of patents related to this feature in recent months, including one for a hands-free charging system and another for a portable high-voltage EV charging system.

We’ll have more on Ford’s EV pivot soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. DJ Indy

    I wasn’t surveyed, but my choice would be HEADS-UP DISPLAY. I assume wireless charging could be accomplished with solar roof panels.

  2. C. David Buchanan

    Surveys can be misleading. One wonders if the wireless charging question revealed the loss of efficiency (added charge time & power consumption) accompanying the minor convenience.

  3. Big steve

    Dear! At least with our hand crank oil lamp cars were made in the USA and didn’t require us to rely on a micro chip from some foreign country! I’m out to the garage and adjust my distributor points and check timing on my 73 F100! Do you know what those are kiddo!

  4. Jon

    It’s clear this survey was completed by those who have never owned an EV. For those of us who have, the plug or the cord is literally the last thing to be worried or concerned about. Perhaps its time to starting educating the market, because the survey says they need some.


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