As Ford Authority reported back in March, the new third-generation Ford F-150 Raptor will be produced at the Dearborn Truck plant in the U.S., then exported to China and sold to customers through a new direct-to-customer sales model. It was also at that time that Ford began taking reservations for the new F-150 Raptor ahead of its official launch, which is taking place now. However, it isn’t just the fact that the Ford F-150 Raptor will be sold directly to customers that makes the Chinese version unique.
The Chinese F-150 Raptor is also available with an option called the “Off-Road Ownership Service Package,” which is exclusive to buyers in that country that placed a reservation deposit on the new pickup. That unique package – which isn’t offered to U.S. buyers – includes free replacement of 11 wear and tear parts, all-terrain assistance, off-road maintenance, and cleaning as part of Ford’s all-inclusive life-cycle off-road support, an annual inspection service and service pickup and delivery, free SYNC+ data service, and a variety of customized solutions and merchandise for activities including desert driving, fishing, and camping.
Ford is utilizing specially-trained service agents from the brand new JMC Ford PV network to assist in the Raptor’s direct-sales process, which includes transparent pricing. Those agents will guide shoppers through a “Raptor Space” online showroom, while buyers can also participate in Ford’s “Ten Thousand Journeys” campaign that highlights a series of off-road experiences. Additionally, owners can join the WeChat channel dubbed “Ford Pick-Up Community” to access content and receive support or enroll to attend off-road events, public activities, and locally-based Ford F-150 Raptor Club activities.
The all-new Ford F-150 Raptor will be available in six colors in China – Code Orange, Agate Black, Atlas Blue, Iconic Silver, Antimatter Blue, and Oxford White – but is otherwise essentially identical to the American version, save for some China-specific upgrades to Ford’s SYNC+ software and the integration of vehicle-to-infrastructure (V2I) technology. The Chinese F-150 Raptor retails for CNY 686,800 ($102,622 USD) and the very first deliveries are expected to begin in late Q3 of 2022.
We’ll have more on the F-150 Raptor soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, Ford F-150 Raptor news, and ongoing Ford news coverage.
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That’s pretty cool, applaud Ford for developing special products for the Chinese market. Hope those customers don’t share my experience of an American made product. Paid $70k out the door after waiting 8mo. to finally take delivery. Was delivered to me with a dent on the front fender and 1.5” long scratch through the primer, multiple blemishes across the hood, drivers door, roof, glued on exhaust heat shield falling off, loose passenger sir intake grill on the driver’s side, gouges above the center stack, abrasions on the lower glove box, dealer prep left swirl marks all over the car… the dealer (Ron Dupratt Ford) hasn’t even called to follow up. Eventually I expect these issues to be resolved through a different dealer but I have to assume that better quality control has to be cheaper than costs incurred fixing manufacturing and delivery damages. Ford is not delivering quality befitting the asking price of their vehicles. I’ve had massively superior quality on a Honda that cost half what I just paid. Very glad I shelled out for additional warranty coverage-if initial quality is anything to go by, I may save in the long run.