For quite a few months now, Ford incentives have been virtually non-existent, for some pretty obvious reasons. For starters, the chip shortage and other related supply chain shortages have forced the automaker to slash its production considerably, leaving precious little inventory on dealer lots. That doesn’t figure to change either, as the automaker recently revealed that its post-pandemic inventory levels will be somewhere around half of where they were before COVID-19 came along. However, Ford CFO John Lawler also said that Ford incentives will likely ramp up through the second-half of 2022 while speaking at the recent 2022 Deutsche Bank Global Auto Industry Conference.
“Yeah. It’s going to remain dynamic. But as volumes come back, we do expect there is going to be some incentive increase,” Lawler said. “And we have that built into our plan as we go through the second half of the year. So you’re still going to have that – as volumes grow, you’re still going to have some incentive level changes and we fully expect that to happen as we move forward.”
This is good news for those looking to purchase a vehicle in the back half of the year, as Ford has offered previous few incentives in recent months on virtually every model in its lineup. That includes the Ford Super Duty, which has zero deals to present for the month of June, and is joined by the red-hot Ford Bronco and Lincoln Navigator in that regard.
Meanwhile, Lawler’s timeline matches up with CEO Jim Farley’s prediction that the chip shortage will begin to ease later this year into 2023. Regardless, as more and more consumers are ordering vehicles these days, Ford also plans to move forward with more of a build-to-order paradigm with less physical inventory moving forward.