Back in 2019, Ford rolled out new seats for the Focus with 18-way adjustability, designed to maximize comfort and support. Those seats wound up earning approval from a German spinal health organization called Aktion Gesunder Rücken e.V. (AGR), or “Campaign for Healthier Backs.” Now, in the same vein, Ford Performance has developed and launched new seats for the Puma, Focus, and Fiesta ST that aim to make driving those sporty rides a bit more comfortable.
These seats – developed in-house by Ford Performance – have once again earned the seal of approval from AGR, and can be adjusted in 14 different ways to maximize comfort. AGR certification is awarded by an independent testing committee of experts from various medical fields, an important distinction since lower back pain is a leading cause of disability globally, with a recent study finding that 63 percent of drivers suffer from back pain bad enough that it interferes with daily activities.
Owners of these vehicles can now adjust the base cushion extension and angle in addition to the traditional movements of forward and backward, as well as adjusting the seat’s backrest angle. Height adjustment and electronic four-way lumbar adjustment are also available to optimize the driver’s positioning, no matter their size. Ford Performance also experimented with different foams, linings and structural designs, and finished the seats in the automaker’s Sensico upholstery – a vegan material that replicates the premium look, feel, durability, and ease-of-cleaning of leather.
“Drivers can only get the most out of our super agile Puma ST’s driving dynamics if they can get comfortable. That’s why we designed our new Ford Performance Seats with AGR-accreditation in mind right from day one,” said Michael Janzen, supervisor, Seats Application, Ford of Europe. “Ford Performance engineers spend more time than most in the driving seat, so we know first-hand how important driving position is for both driving fun, and to help make sure you’re not stiff and sore at the end of a journey.”