Ford Authority

Ford Performance Rolls Out New Seats For Puma, Focus, And Fiesta ST

Back in 2019, Ford rolled out new seats for the Focus with 18-way adjustability, designed to maximize comfort and support. Those seats wound up earning approval from a German spinal health organization called Aktion Gesunder Rücken e.V. (AGR), or “Campaign for Healthier Backs.” Now, in the same vein, Ford Performance has developed and launched new seats for the Puma, Focus, and Fiesta ST that aim to make driving those sporty rides a bit more comfortable.

These seats – developed in-house by Ford Performance – have once again earned the seal of approval from AGR, and can be adjusted in 14 different ways to maximize comfort. AGR certification is awarded by an independent testing committee of experts from various medical fields, an important distinction since lower back pain is a leading cause of disability globally, with a recent study finding that 63 percent of drivers suffer from back pain bad enough that it interferes with daily activities.

Owners of these vehicles can now adjust the base cushion extension and angle in addition to the traditional movements of forward and backward, as well as adjusting the seat’s backrest angle. Height adjustment and electronic four-way lumbar adjustment are also available to optimize the driver’s positioning, no matter their size. Ford Performance also experimented with different foams, linings and structural designs, and finished the seats in the automaker’s Sensico upholstery – a vegan material that replicates the premium look, feel, durability, and ease-of-cleaning of leather.

“Drivers can only get the most out of our super agile Puma ST’s driving dynamics if they can get comfortable. That’s why we designed our new Ford Performance Seats with AGR-accreditation in mind right from day one,” said Michael Janzen, supervisor, Seats Application, Ford of Europe. “Ford Performance engineers spend more time than most in the driving seat, so we know first-hand how important driving position is for both driving fun, and to help make sure you’re not stiff and sore at the end of a journey.”

We’ll have more on Ford’s efforts to improve seat comfort soon, so be sure and subscribe to Ford Authority for more Puma news, Focus news, Fiesta news, and 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Mark B

    Hopefully, Ford Performance will make these available to the aftermarket.

  2. What\'s up with the ugly

    They should replace those crappy looking cloth seats in the Maverick with something else. The seats in the last gen Focus were way better.

  3. Mr. Shadow

    Are these going to be available as replacements for the factory 2017 Focus RS seats? Are they actually better than those seats? I doubt it. And, what is the cost for the pair? Please advise, thanks…..

  4. Denis

    They should turn back to making 4-cylinder Fords. At least STs.


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