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Ford Authority

Ford Pickup Sales Decreased 22 Percent In Q1 2022

Ford pickup sales, consisting of the Ford Maverick, Ford Ranger, and Ford F-Series, decreased in the United States, Canada, and Mexico during the first quarter of 2022.

Sales Numbers - Ford Pickup - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
MAVERICK * 19,245 *
RANGER -27.01% 17,639 24,166
F-SERIES -30.96% 140,701 203,797
TOTAL -22.10% 177,585 227,963

Cumulative deliveries of Ford pickups in the United States decreased 22 percent to 177,585 units in Q1 2022, comprised of:

  • 19,245 units of the Ford Maverick, and
  • 17,639 units of the Ford Ranger, a decrease of 27 percent compared to 24,166 units sold in Q1 2021, and
  • 140,701 units of the Ford F-Series, a decrease of 31 percent compared to 203,797 units sold in Q1 2021

Sales Numbers - Ford Pickup - Q1 2022 - Canada

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
MAVERICK * 1,933 *
RANGER -41.09% 1,236 2,098
F-SERIES -39.75% 18,218 30,238
TOTAL -33.86% 21,387 32,336

Cumulative deliveries of Ford pickups in Canada decreased 33 percent to 21,387 units in Q1 2022, comprised of:

  • 1,933 units of the Ford Maverick, and
  • 1,236 units of the Ford Ranger, a decrease of 41 percent compared to 2,098 units sold in Q1 2021, and
  • 18,218 units of the Ford F-Series, a decrease of 40 percent compared to 30,238 units sold in Q1 2021

Sales Numbers - Ford Pickup - Q1 2022 - Mexico

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
MAVERICK * 818 *
RANGER -43.00% 1,062 1,863
F-SERIES -26.92% 1,887 2,582
TOTAL -15.25% 3,767 4,445

Cumulative deliveries of Ford pickups in Mexico decreased 15 percent to 3,767 units in Q1 2022, comprised of:

  • 818 units of the Ford Maverick, and
  • 1,062 units of the Ford Ranger, a decrease of 43 percent compared to 1,863 units sold in Q1 2021, and
  • 1,887 units of the Ford F-Series, a decrease of 27 percent compared to 2,582 units sold in Q1 2021

The Ford Authority Take

We posit that Ford pickup sales fell during the quarter due to constrained inventory as a result of supply chain constraints tracing their roots in the COVID-19 pandemic. It’s also possible that shoppers are shying away from pickups due to ongoing increases in fuel prices across the Unites States, though this theory is questionable given the fact that two Ford pickups offer hybrid powertrains that are extremely fuel efficient, including the Maverick Hybrid (42 city, 33 highway, 37 combined) and F-150 PowerBoost (25 city, 25 highway, 25 combined).

Ford Pickup Details

Ford currently offers three distinct lines of pickups in the U.S. market, including the Ford Maverick, Ford Ranger, and Ford F-series, which includes the Ford F-150 and Ford Super Duty.

Riding on the Ford C2 platform, the still-new Ford Maverick is a compact pickup. Produced at the Ford Hermosillo plant, the compact pickup is available in a single body-style – a SuperCrew cab and a 4.5-foot-long bed. The unibody pickup is available in three trim levels – XL, XLT, and Lariat – as well as two engine options – 2.5L hybrid electric (Standard) and 2.0L EcoBoost (optional).

As one of the top 20 fastest-selling new vehicles on the market, FoMoCo’s compact pickup is running red-hot among retail and business customers alike. With demand easily outstripping supply, the Maverick is also one of the most commonly marked-up new vehicles on sale today, while the hybrid model is also among the most considered electrified vehicles.

In contrast, the Ford Ranger rides on the same body-on-frame Ford T6 platform as the Ford Bronco, and is available in either SuperCab or SuperCrew cabs with three trim levels – XL, XLT, and Lariat. The midsize truck is produced at the Ford Michigan Assembly Plant, and its standard (and only) Ford 2.3L EcoBoost I-4 engine powers 270 horsepower and 310 pound-feet of torque, mated to Ford’s 10-speed automatic transmission.

Ford recently revealed the next-generation Ranger and Ranger Raptor for international markets (those outside North America). As Ford Authority was first to report, the overhauled truck is currently scheduled to begin production in May 2023 at the Michigan Assembly Plant, though the date might change as a result of continued supply constraints.

Finally, the F-Series range consists of both the Ford F-150 and Ford Super Duty. The F-150 is a full-size light duty (half ton) body-on-frame truck featuring a fully boxed, high-strength steel frame and military-grade aluminum alloy body.

In contrast, the Super Duty is a heavy duty (three-quarter ton and one ton) truck. It’s also built on a high-strength, fully boxed frame with an aluminum bed and cab, and a body-on-frame style. The F-150 is produced at the Ford Dearborn Truck Plant and at the Ford Kansas City Assembly Plant, while the Super Duty is built exclusively at the Ford Kentucky Truck Plant.

We’ll have more on all things Ford pickups soon, so be sure and subscribe to Ford Authority for more Ford Maverick news, Ford Ranger news, Ford F-Series news, and continuous Ford news coverage.

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Comments

  1. Hellish

    I don’t want to throw shade at your analysis but I guarantee gas prices are starting to steer people away from trucks…

    Reply
    1. frank keel

      Stop building the large gas trucks and concentrate on EV. Is ford brain dead push the Maverick and place a battery in it

      Reply
      1. Bbob

        lol nobody wants an EV that you can’t tow with. Also you want a 90K Lightning? Cause you’re never getting a PRO. lol

        Reply
  2. Mannix

    Think it might be high gas prices and already insane prices before the giant dealer mark ups.

    Reply
  3. Tom R

    Mannix I agree with your assessment of high gas prices and insane prices before the dealer mark ups but I believe much of the lagging sales and stock drops can be attributed to the CEO Jim Farley. His willingness to turn Ford into a socialist’s delight by going along with the EV agenda along with manipulating dealerships is going to destroy what was once a leader in the automotive world. Whatever happened to building a business that did it’s best to fit the consumers wants and needs ???

    Reply
  4. Mike

    Some people are buying used F150s instead of new ones, because the used car lots are full of them.

    Reply
  5. Dan

    There is no stock period. You cannot buy them. Make sense?

    Reply
  6. Bill Byrne

    no kidding !!!! the lots are mostly EMPTY ,and have been for a year !!! you cant find any , they want to give me $9,000 more than I paid for my 2019 f-150 2.7 that gets 2-26mpg.I said great, but you have NOTHING to buy !! plus its all at or above MSRP.this is all our dealers ,not just ford.

    Reply
  7. Bill Byrne

    sorry should have said 20-26 mpg, not 2 !!

    Reply
  8. donnie

    Cannot believe farley is still there-ford is no longer an American icon!!!!!!!!!!!!!!!!!!!!

    Reply

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