Ford Motor Company is in the midst of a major EV pivot that will see the automaker invest $50 billion in that area with the goal of producing two million all-electric vehicles annually by 2026. Meanwhile, Lincoln will launch four new EVs by 2026 – with styling features previewed by the Lincoln Star concept – as FoMoCo’s luxury arm aims to have an all-electric variant of each one of its vehicles by no later than 2027. Now, Lincoln rival Buick has announced that it will fully pivot to EVs by 2030, according to GM Authority.
The very first Buick EV is scheduled to launch in 2024, with the entire lineup following suit by 2030, the luxury brand announced as it also revealed a new logo, brand identity, and a new EV concept dubbed the Buick Wildcat. Moving forward, all-electric vehicles from the brand will carry the “Electra” name, a nod to the model of the same name that was in production from 1959-1990.
“The Buick brand is committed to an all-electric future by the end of this decade,” said global vice president, Buick and GMC, Duncan Aldred. “Buick’s new logo, use of the Electra naming series, and a new design look for our future products will transform the brand.”
Meanwhile, Buick’s new badge has received its first significant design change since 1990 and will be body-mounted onto the front fascia of the banks products starting next year. Gone is the old circular logo as it’s been replaced by a horizontally aligned layout with a revised tri-shield as well.
“Our forthcoming products will adopt a new design language that emphasizes a sleek, dynamic, and forward-looking appearance,” said Sharon Gauci, executive director, Global Buick and GMC Design. “Our exteriors will incorporate fluid movements that contrast with tension to convey motion. Interiors will balance modern design, new technologies and attention to detail to evoke warmth and a rich sensory experience.”
We’ll have more on everything Ford and Lincoln’s competition is up to soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.
Comments
Cadillac not Buick is a rival of Lincoln. Get your story act together. Oh Yeah, Lincoln sedans are coming back too. hahahaha
More chrome and fewer black rims.
I’ll believe it when I see it. When I went to the auto show this last February, the BUICK exhibit was a joke. Just 3 crossover/suv types. To me a BUICK always was a larger sedan that rode like a cloud. Not saying a crossover can’t be designed to ride like that but those are my long time images of BUICK. BTW, sometimes I wonder if BUICK only exists so the GMC dealer networks can sell “cars” just like CHEVROLET selling both types. Most of the products GM sells across those brands if not twins, are cousins or dopplegangers since they don’t bother to try to make them very distinctive from each other.
A long time ago, GMC was also sold by dealers who were primarily agencies for other manufacturers. An example was Orrin Fox AMC / GMC in Pasadena California. I think there was a Studebaker agency in Riverside that sold GMC after Stoodie discontinued their line of trucks.
Yep, the “brand” lines certainly are more blurred than ever. I never considered Buick a Lincoln competitor. Really nice vehicles, but along the lines of Mercury or Chrysler; not Cadillac or Lincoln.
One has to wonder with the headline today that Farley left the door open to ax the Escape, will the Corsair be next? I’m seeing very little to suggest that all these new “E” vehicles from Lincoln will materialize on schedule. If not, Lincoln showrooms may be down to the Navigator and Aviator and it’s hard to imagine two vehicles will sustain a stand-alone brand.
Strange times in the auto industry. I believe electric is the future, but a change in leadership on Pennsylvania Avenue in the next couple years could slow this to a pace where a transition could be better planned and executed rather than rushed forward at a high cost to consumers because of failed energy policies driving record high gas prices.
One would imagine that new LINCOLN sedan EV or not that’s going to the chicoms would be easy enough to bring it to market over here as a flagship. Time will tell but FORD’s recent history should be an advisory not to hold your breath.
Buicks were traditionally in the upper medium price class slotted under the luxury price class which included Lincoln, Cadillac and Chrysler’s Imperial. In the post WW2 years Buick’s top level series (Roadmaster 75, Limited, Electra 225..) would share its body platform with Cadillac while its lower level series (Special, Century) would share its body DNA with Oldsmobile which was caught somewhere in the middle of the medium price class – at a higher level than Pontiac and Dodge – yet not quite at the top end. Mercury? Several times FoMoCo tried to elevate the brand into the upper levels, only to drop back down to the lower level of the medium price class.
The medium price class was obviously rather confusing to define. And for that, I am not surprised that so many of the nameplates which have died off and are gone were in the medium price class – Mercury. Oldsmobile. Pontiac. De Soto. Buick has hung on thanks to China’s embrace for the brand; Dodge and Chrysler are hanging in there barely.
Wonder if GM is going to go On-Line ordering, fixed price, no negotiating, direct delivery, like Tesla and Ford EV units are doing.
Fords first products out are going to disappoint those who bought them for the long term keep if Ford does what GM did with the VOLT, BOLT and BOLT EUV….throw it all together just to get a car out and make it prohbitively expensive to replace/fix the batteries once off warranty!