As more and more consumers embrace the idea of ordering a new vehicle, Ford continues to move toward 100 percent digital sales and fixed pricing, two things that CEO Jim Farley has publicly pined for on multiple occasions. Back in March, the Ford F-Series – comprised of the Ford F-150 and Ford Super Duty – dominated the automaker’s retail orders, even as order banks for the 2022 F-150 are already closed, while Super Duty order books closed back in April as well. Regardless, according to FoMoCo’s May sales report, most Ford F-Series sales once again came from previously placed orders last month.
A whopping 59 percent of Ford F-Series sales in May came from previously placed orders while the venerable pickup continues to turn at record rates. That’s slightly better than Ford’s overall lineup, around half of which consisted of customer orders last month – a number that held steady from April’s mix as well.
As Ford Authority reported in early April, new vehicle shoppers continue to flock to order new vehicles as inventory remains low thanks to a number of supply chain issues. In fact, around one-third of those surveyed for a recent study indicated that they are willing to order their next vehicle, while 63 percent feel as if this will become the “new normal” when it comes to the way they’ll be purchasing vehicles for the foreseeable future.
Meanwhile, Ford continues to battle those aforementioned supply chain issues by removing certain non-critical features from vehicles, including the F-150. Most recently, the perennially best-selling pickup ditched one package and both navigation options – the Ford Co-Pilot Assist 2.0 package, Connected Navigation, and Connected Built-In Navigation. While order books for the 2022 F-150 are already closed, those looking to order a 2023 model will be able to do so when those order books open up next month, as Ford Authority recently reported.