Ford Motor Company filed to trademark Escape Active with the United States Patent and Trademark Office (USPTO), Ford Authority has learned.
Filed on June 22nd, 2022, this application contains the good and services description of “Motor vehicles, namely, passenger automobiles, electrically powered land motor vehicles, four-wheeled motor vehicles, sport utility vehicles and structural parts and fittings therefor.”
The Ford Authority Take
While the 2023 Ford Escape is likely several months away from its official debut, details about what customers can expect from the refresh have started to trickle out. As Ford Authority previously reported, the Sync 3 infotainment system will almost certainly be ditched for Sync 4, with a larger screen making its way into the lineup as well. Additionally, a completely uncovered prototype revealed that at least one package or trim will adopt the monochromatic paint scheme that the nearly identical Kuga has worn since its debut in Europe and other global markets several years ago. A more off-road oriented Ford Escape Active that retains the unpainted body cladding of the current model, while potentially building on that design, would make sense, given North America’s desire for utility vehicles boasting some off-pavement capability. The Blue Oval expanded its offerings in that area with various Tremor models for its pickups, and recently introduced the all-new Timberline series for the Ford Expedition and Ford Explorer too. In that context, an off-road trim for the compact crossover is practically a no-brainer.
The addition of a Ford Escape Active would represent North America’s first-ever Active variant, but the trim has been a part of the Ford Fiesta and Ford Focus lineup for several years. Focus Active models receive a taller overall ride height, unique suspension tuning, skid plates, special front and rear bumpers, and other enhancements that enable the compact to go a bit farther off-road than its street-oriented stablemates. It’s worth noting that the Fiesta and Focus Active are not offered with all-wheel drive, but considering how that particular option is easily available on the current Escape, it would be hard to imagine a scenario where The Blue Oval opts to forgo its availability on a model explicitly designed for off-road use.