Ford Authority

Ford Argentina Sales Down 16 Percent In June 2022

Ford Argentina sales decreased 16 percent to 1,880 units in June 2022 compared to June 2021 results. The figures place Ford as the seventh best-selling auto brand in Argentina, behind Toyota, Fiat, Volkswagen, Renault, Chevrolet and Peugeot.

Individual model sales performance was as follows:

During the first six months of the 2022 calendar year, Ford Argentina sales decreased 12 percent to 14,224 units.

Sales Results - June 2022 - Argentina - Ford

MODELJUN 2022 / JUN 2021JUNE 2022JUNE 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO SPORT-54.40% 114250+39.67%764 547
ECOSPORT+367.14% 32770+39.09%2,793 2,008
F-SERIES-76.12% 1667+7.35%263 245
FIESTA-100.00% 01-92.31%1 13
KA-99.21% 1126-99.52%19 3,921
KUGA-47.06% 1834-28.77%151 212
MAVERICK* 324**1,259 *
MONDEO-100.00% 017-83.78%12 74
MUSTANG+16.67% 76+162.50%42 16
RANGER-52.68% 6261,323-17.51%6,024 7,303
TERRITORY+53.07% 274179+89.64%2,086 1,100
TRANSIT+3.14% 164159+23.53%777 629
FORD TOTAL-16.18% 1,8802,243-11.76%14,224 16,120

The Ford Authority Take

After registering two consecutive months of increases during April and May, Ford Argentina sales suffered a notable decrease in June. FoMoCo Argentina saw lower registrations once again as a result of local production difficulties caused by persistent semiconductor shortages.

The drop in June was marked by the significant volume decline of the domestically-built Ford Ranger, which saw its sales volume cut in half year-over-year. Unfortunately, Ford’s midsize pickup truck has been unable to capitalize on its commercial advantage as a domestic vehicle due to low unit inventory.

Despite the overall drop, four nameplates managed to post gains in sales volume on a year-over-year basis, including the Ford EcoSport, Mustang, Territory and Transit. The most outstanding result is that of the EcoSport, which saw a drastic three-digit increase, making it The Blue Oval’s second best-selling model in Argentina.

About The Numbers

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