Ford Authority

Ford Average Transaction Price Up Five Percent In June

The Ford average transaction price has been steadily climbing for some time now, setting new records on a nearly monthly basis. Most recently, consumers’ thirst for higher-trim SUVs with more features helped send the Ford average transaction price over $50,000 for the very first time in May to $51,509, an astounding number indeed. However, that atmospheric climb apparently isn’t over yet, as Ford’s ATP grew by nearly five percent in the month of June to set yet another new record for Blue Oval pricing, according to new data from Kelley Blue Book.

In June, Ford’s average transaction pricing jumped 4.7 percent month-over-month to reach an all-time high of $53,919, which is also 8.5 percent more than the $49,696 it landed at in June 2021. This increase was actually one of the highest among all automakers, placing it behind only Tesla, which grew by 5.3 percent month-over-month, and Volkswagen, which jumped 5.1 percent. Overall, new vehicle average transaction pricing increased by just 1.6 percent versus May – from $47,275 to $48,043 – though a more substantial 12.7 percent year-over-year versus last June’s ATP of $42,633.

June marked the first time in history that ATP for the entire auto industry exceeded the $48,000 mark, even though inventory is still slowly improving. Last month, days’ supply reached the upper 30s after remaining in the mid-30s since the middle of January. Regardless, consumer demand remains strong, which means that non-luxury new vehicle buyers paid, on average, $1,017 above sticker price for the privilege of bringing one home. However, there are still some deals to be found.

“While prices for the industry are, on average, higher than MSRP, there are some non-luxury segments that are more affordable such as compact cars and compact SUVs/crossovers,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. “These segments are selling for more than 30 percent less than the industry average transaction price.”

We’ll have more on the state of new vehicle pricing soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. NCEcoBoost

    All while most industries are announcing an OVERSUPPLY of chips, vehicles are still hard to find. If this doesn’t verify a conspiracy among vehicle manufacturers, then nothing does. Atrocious.

    1. LesterM

      “Chip shortages” are no longer an excuse. This is all intentional. Two can play this game and consumers will always win since we have the money.

  2. RonR

    Time to stop buying vehicles entirely, especially Ford’s overpriced trucks. Fortunately engine rebuilders can get you a new engine for $4k that is good for another 15 years of service. Used car prices are falling as well. We will not buy new anymore.

  3. Joe

    All ready got our 2022 models early in the model year before the prices increases and no ADM since we used the X-Plan. Still had some rebates at that time, one vehicle had $1750.00, one had $750.00. Good finance rates also, .9% and 2.9%. I wouldn’t buy one now and 2023 prices increases will be high.

  4. Bob

    And we’re all shocked that Ford does little about their increasing recall problem.

    1. Simon

      The new CEO is driving Ford into the ground like a lawn dart. We are looking at RAM trucks now after owning Fords our entire life, never thought that would happen. Consumers hate Jim Farley.

  5. Kenny D

    Well, I just Bought my “FIRST” Brand New TRUCK in my Entire Life on JUNE 18th 2022. F-150 LARIAT. And it’s “LOADED” with Option’s that the TRUCK I Ordered on MARCH 6th 2022 is having Deleted, a “PLATINUM” Build, That for TWO Month’s I have heard Nothing about??? Then FORD Dearborn Sent out an E Mail “Last Week” 07/02/22 that Said “SORRY CUSTOMER” For us NEVER Contacting you about your NEW F-150. But from here on out, (GET THIS), We will contact you Every “45” Day’s????? On your New Truck’s progress. You Say “CHIP’S??? are No Longer the ISSUE??? Guess they are keeping that a Secret! I do Agree with ya tho, The American Public Just need’s to QUIT BUYING ANY NEW VEHICLE’S!!!! From Anyone!! The Mark up’s are a J O K E, and we are getting Screwed every time we turn around!!!! Just Don’t BUY!!! Screw Em!!! “O” My LARIAT. It Cost as Much as the PLATINUM, Without the Massaging Seats, and the FANCY Labeling!!?? “O” Well……. Thank’s FORD!!!! That Felt GREAT….

    1. Steve

      They have chips, the new CEO already said they have chips but he is giving electric vehicles priority on chips. He is putting priority on what people don’t want, EVs. Jim Farley is his name.


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