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Ford Bronco Cuts Into Jeep Wrangler, Toyota 4Runner Sales In Q2 2022

By Megs Vincent

July 16, 2022 12:08 pm

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Ford Bronco sales increased in the United States, Canada, and Mexico during the second quarter of 2022.

Ford Bronco Sales - Q2 2022 - United States

In the United States, Ford Bronco deliveries totaled 31,269 units in Q2 2022, an increase of about 3,804 percent compared to 801 units sold in Q2 2021.

In the first six months of the year, Bronco sales increased about 6,747 percent to 54,842 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO +3,803.75% 31,269 801 +6,746.69% 54,842 801

Ford Bronco Sales - Q2 2022 - Canada

In Canada, Ford Bronco deliveries totaled 2,212 units in Q2 2022, an increase of about 9,959 percent compared to 22 units sold in Q2 2021.

In the first six months of the year, Bronco sales increased about 17,764 percent to 3,930 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO +9,959.07% 2,212 22 +17,763.64% 3,930 22

Ford Bronco Sales - Q2 2022 - Mexico

In Mexico, Ford Bronco deliveries totaled 374 units in Q2 2022, an increase of about 6,133 percent compared to 6 units sold in Q2 2021.

In the first six months of the year, Bronco sales increased about 12,600 percent to 762 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO +6,133.33% 374 6 +12,600.00% 762 6

Competitive Sales Comparison (USA)

Despite its massive 3,804 percent jump in sales to 31,269 units, the Ford Bronco still placed third in its direct segment in terms of sales volume. First place went to the Jeep Wrangler, which saw sales decline 22 percent to 53,946 units, while the Toyota 4Runner followed in second with a two percent decrease in sales to 31,922 units. The 31,269 deliveries of the Bronco put it 22,677 units behind the Wrangler, but only 653 units behind the 4Runner.

Sales Numbers - Midsize Off-Road SUVs - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
JEEP WRANGLER -21.84% 53,946 69,020 46% 67% -16.15% 99,497 118,666
TOYOTA 4RUNNER -2.34% 31,922 32,686 27% 32% -4.46% 66,829 69,949
FORD BRONCO +3,803.75% 31,269 801 27% 1% +6,746.69% 54,842 801
TOTAL +14.27% 117,137 102,507 +16.76% 221,168 189,416

From a segment share standpoint, the Wrangler accounted for a leading 46 percent share, a decrease of 21 percentage points from the year ago quarter. The 4Runner slid five percentage points to 27 percent share. The Bronco Bronco also accounted for 27 percent of the segment share overall, up 26 percentage points.

The midsize off-road Sport Utility Vehicle (SUV) segment grew an average of 14 percent to 117,137 units during Q2 2022, meaning that the Bronco significantly outperformed the segment average.

The Ford Authority Take

Though the Bronco was outsold by the Wrangler and 4Runner, it’s clear that sales of both offerings suffered due at the hands of the new entry from The Blue Oval. As such, it’s safe to conclude that both Wrangler and (to a lesser extent) the 4Runner lost a good amount of share as a direct result of the Bronco.

Despite the healthy performance by the Bronco, we should note that sales of Ford’s 4×4 during Q2 2022 continued to be hamstrung by the continuing scenario of demand outpacing supply. In fact, The Blue Oval is currently focused on building existing customer orders as opposed to Broncos earmarked for dealer inventory. Since demand for the Bronco is so strong, Ford has also stopped taking orders for the 2022 model year. It’s worth noting that this high demand, low supply scenario has caused many Bronco reservation/order holders to wait for months and, in some cases, as long as a year to get their new wild horse. Luckily, order banks for the 2023 Bronco will open this August, as Ford Authority was first to report back in May.

Since its launch in mid-2021, the Bronco has racked up a number of awards and accolades including recently winning a five-year cost to own award as a result of low expected cost of ownership within its segment. The rugged SUV was also crowned the 4×4 of the year at the 2021 SEMA Show, further illustrating the immense amount of interest in Ford’s reborn off-roader.

Looking ahead, we expect Ford Bronco sales to continue growing, limited only by the ability of the Ford Michigan Assembly plant to produce the vehicle. The facility is currently prioritizing Bronco production at the expense of the Ford Ranger, which is the second vehicle made at the plant.

About The Numbers

  • All percent change figures compared to Ford Bronco sales in Q2 2021, unless otherwise noted
  • In the United States, there were 77 selling days in Q2 2022 and 77 selling days in Q2 2021
Ford Motor Company Q2 2022 sales reports:

By Megs Vincent

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Comments

  1. Joel Piper

    Maybe Ford should have dedicated one factory to building just the Bronco! It’s obvious that they didn’t think it would take off as well as it has. But then there’s the chip shortage and other parts shortages so maybe it wouldn’t have mattered. Still a Ford fan through and through waiting for my Bronco.

    Reply
  2. Uncle Fjester

    Owning a Jeep or Bronco doesn’t make you an “OVERLANDER” any more than owning a Guitar make you a Musician

    Reply
    1. Fjesters Daddy

      Dude just bc you can’t afford one doesn’t make you smart. Just like standing in a garage doesn’t make you a car. You’re not very smart fredo.

      Reply
  3. Nate

    The Bronco is under recall due to catastrophic engine failures, no thank you. Not to mention all the other current Ford recalls. Toyota doesn’t have problems of this scale. Ford quality has gone in the tank all the way around.

    Reply
    1. Bronco Billy

      Bronco is NOT under recall due to catastrophic engine failures. So far, this problem has only impacted a tiny % of the vehicles. Ford is rated above both Toyota and Jeep in JD Power’s 2022 Initial Quality Study.

      Reply
      1. Fjesters Daddy

        Billy thanks for the facts. Unfortunately there are too many people in this board and in life who hate facts. Refuse to accept facts. Won’t acknowledge them. Cause riots over them. You can’t reason with these people bc they unfortunately are incapable of the truth.

        Reply
  4. Classicjoe

    Seems like ford is just getting it’s first full year of sales in . I think it will rise a little more and should pass the 4Runner the jeep probably take another year to get close .

    Reply
    1. Alex Luft

      I’m not sure that MAP has the capacity to build that many without moving the Ranger to a different facility, which isn’t going to happen. After all, a key reason for the Bronco’s existence is the Ranger.

      Reply
  5. Bronco Billy

    I reserved my Bronco on 7/14/20 and first ordered it on 1/21/21. I was notified on July 4th via email that it was built, but it hasn’t been delivered yet. So, depending on whether you go by reservation date or order date I’ve waited 2 years or 1.5 years so far.

    Reply
    1. Fjesters Daddy

      Hi billy. I waited 1.5 years from reservation date to delivery. July 2020. Got it mid January 2022. It’s worth the wait.

      Reply

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