The sixth-generation Ford Bronco remains a hot commodity in the U.S. roughly two years after its debut, with many reservation holders still waiting to take delivery of their new SUV. Production has slowly ramped up over that time period, but Broncos remain elusive for many, at least those selling at MSRP. Regardless, the Ford Bronco – which will be available in a new, heritage-inspired light blue color for the 2023 model year – is also set to launch in Europe for the very first time, albeit in “strictly limited quantities,” the automaker has announced.
“The Bronco is Ford’s toughest and most versatile off-roader, and the new generation fuses the DNA of the original with the latest terrain-handling technologies and a vast range of accessories to create a new off-road icon,” said Matthias Tonn, chief engineer, Import Vehicles, Ford of Europe. “Following the huge success of the new Bronco in the U.S., we are thrilled to be bringing some of the spirit of adventure to our customers in Europe.”
The 2023 Ford Bronco will launch in select left-hand drive European markets only starting in late 2023. As Ford Authority reported back in October of 2020, the automaker remains open to the possibility of producing a right-hand drive Bronco, however, and even suggested that such a move wouldn’t be terribly difficult given the fact that the SUV shares a platform with the Ford Ranger, which is already sold in that particular configuration.
Though interest in the Ford Bronco continuing to grow – along with the values of vintage models – Europeans have never had the option to purchase the rugged off-roader throughout its decades of existence. Now, shortly after the high-performance Bronco Raptor sold out in the U.S. in short order, as Ford Authority exclusively reported last week, a few lucky folks will finally get that chance.