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Ford Authority

Ford Escape Sales Account For Seven Percent Segment Share In Q2 2022

Ford Escape sales decreased in the United States, Mexico, and Argentina during Q2 2022.

  • Note that the Escape is sold as the Kuga in various international markets.

Ford Escape Sales - Q2 2022 - United States

In the United States, Ford Escape deliveries totaled 33,958 units in Q2 2022, a decrease of about 24 percent compared to 44,502 units sold in Q2 2021.

In the first six months of the year, Escape sales decreased about 14 percent to 73,920 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCAPE -23.69% 33,958 44,502 -13.54% 73,920 85,492

Ford Escape Sales - Q2 2022 - Canada

In Canada, Ford Escape deliveries totaled 9,496 units in Q2 2022, an increase of about 8 percent compared to 8,811 units sold in Q2 2021.

In the first six months of the year, Escape sales increased about 9 percent to 13,433 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCAPE +7.77% 9,496 8,811 +8.70% 13,433 12,358

Ford Escape Sales - Q2 2022 - Mexico

In Mexico, Ford Escape deliveries totaled 882 units in Q2 2022, an increase of about 189 percent compared to 305 units sold in Q2 2021.

In the first six months of the year, Escape sales increased about 155 percent to 1,278 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCAPE +189.18% 882 305 +154.58% 1,278 502

Ford Escape Sales - Q2 2022 - Colombia

In Colombia, Ford Escape deliveries totaled 556 units in Q2 2022.

In the first six months of the year, Escape sales totaled 656 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCAPE * 556 * * 656 0

Ford Kuga Sales - Q2 2022 - Argentina

In Argentina, Ford Kuga deliveries totaled 57 units in Q2 2022, a decrease of about 49 percent compared to 111 units sold in Q2 2021.

In the first six months of the year, Kuga sales decreased about 29 percent to 151 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
KUGA -48.65% 57 111 -28.77% 151 212

Competitive Sales Comparison (USA)

The 24 percent decrease in Ford Escape sales puts The Blue Oval’s compact crossover in seventh place in its competitive set during Q2 2022. The segment was led by the Toyota RAV4, which saw a seven percent slide to 99,693 units. Second place went to the Escape’s cross-town rival, the Chevy Equinox, which posted a nine percent increase to 60,642 units. The Honda CR-V placed third, as sales fell 51 percent to 58,023 units while the Hyundai Tucson slid 12 percent to 44,416 units. The Nissan Rogue placed fifth, decreasing 56 percent to 42,440 units, followed by the Kia Sportage in sixth with a 16 percent uptick to 35,896 units. The Escape followed in seventh, followed by the Mazda CX-5, which placed eighth, as sales fell 40 percent to 31,151 units. The Escape’s corporate cousin and C2 platform mate, the Ford Bronco Sport, saw sales fall 21 percent to 29,460 units. All other segment contenders each posted less than 23K deliveries.

Sales Numbers - Mainstream C-Segment Crossovers - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
TOYOTA RAV4 -6.78% 99,693 106,940 19% 14% -9.18% 200,885 221,195
CHEVROLET EQUINOX +9.37% 60,642 55,448 12% 7% -1.68% 116,678 118,666
HONDA CR-V -51.42% 58,023 119,433 11% 16% -45.31% 116,602 213,199
HYUNDAI TUCSON -11.82% 44,416 50,370 9% 7% +0.66% 84,071 83,517
NISSAN ROGUE -55.59% 42,440 95,569 8% 13% -51.90% 87,675 182,289
KIA SPORTAGE +15.95% 35,896 30,957 7% 4% -1.91% 52,356 53,374
FORD ESCAPE -23.69% 33,958 44,502 7% 6% -13.54% 73,920 85,492
MAZDA CX-5 -39.95% 31,151 51,871 6% 7% -11.68% 81,804 92,621
FORD BRONCO SPORT -20.72% 29,460 37,158 6% 5% -3.25% 58,549 60,514
GMC TERRAIN +36.96% 22,758 16,616 4% 2% +42.25% 47,702 33,533
VOLKSWAGEN TIGUAN -45.91% 20,495 37,888 4% 5% -40.56% 38,728 65,153
SUBARU FORESTER -70.42% 14,277 48,271 3% 7% -46.92% 50,937 95,965
MITSUBISHI OUTLANDER +55.85% 10,238 6,569 2% 1% +118.30% 23,303 10,675
JEEP CHEROKEE -68.26% 9,278 29,235 2% 4% -71.18% 19,357 67,158
MITSUBISHI ECLIPSE CROSS -38.02% 1,720 2,775 0% 0% +31.07% 5,712 4,358
DODGE JOURNEY -99.24% 45 5,885 0% 1% -98.78% 156 12,765
TOTAL -30.43% 514,490 739,487 -24.42% 1,058,435 1,400,474

The Q2 2022 sales performance gives the Escape a segment share of seven percent, up one percentage point from the year-ago quarter. The seven percent figure is a fraction of the 19 percent share commanded by the RAV4, up five percentage points from the year-ago quarter. From there, the Equinox posted a 12 percent share, up five percentage points, while the CR-V saw a share of 11 percent, down five percentage points. The Tucson earned nine percent, up two percentage points from the year-ago quarter. The Rogue followed with eight percent, down five percentage points, while the Sportage saw seven percent, up three percentage points from the year-ago quarter. The Bronco Sport saw its share grow one percentage point to six percent. All other segment contenders each saw four percent or less segment share.

Given that Ford now fields two vehicles in this segment – the Escape and the Bronco Sport, combined sales of both models gives The Blue Oval 63,418 deliveries, good for a 12.3 percent segment share. That’s better than the seven percent held by the Escape alone, but still behind the 19 percent held by the segment-leading RAV4.

Sales Numbers - Ford Mainstream Compact Crossovers - Q2 2022 - United States

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD ESCAPE -23.69% 33,958 44,502 54% 54% -13.54% 73,920 85,492
FORD BRONCO SPORT -20.72% 29,460 37,158 46% 46% -3.25% 58,549 60,514
TOTAL -22.34% 63,418 81,660 -9.27% 132,469 146,006

The compact mainstream crossover segment contracted 30 percent to 514,490 units in Q2 2022, meaning Ford Escape sales outperformed the segment average during the quarter.

The Ford Authority Take

The decrease in Ford Escape sales during Q2 2022 is a bit deflating given that the compact crossover has been in the red almost every quarter since the launch of the current, fourth-generation model for the 2020 model year. While factors related to product and pricing (especially related to leasing) were to blame for the downward sales trend during the first two years after launch, the Escape is now adjusting to the adverse affects presented by the coronavirus pandemic, including but not limited to the microchip shortage. To that end, The Blue Oval is allocating materials to the production of other, higher-margin vehicles like its full-size pickups as well as the Explorer and Bronco utilities.

It’s also worth noting that a refresh to the Escape is right around the corner. Expected to launch for the 2023 model year, we’ve already spied various prototypes undergoing testing before catching the model completely undisguised (without camouflage). The model features more aggressive styling at the front end and will also gain two new trim levels – ST-Line and Active.

Refreshed 2023 Ford Escape

The Dearborn-based automaker is looking for the updated model to address potential product issues associated with the current model, such as its (arguably) forgettable styling. The Blue Oval will also need to offer more attractive leasing options for the Escape, as the current model has had uncharacteristically low residual values when compared to its direct competitors. Until all of these items take place, Escape sales will likely continue in their current, also-ran position.

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Comments

  1. Joe

    The interior is filled with hard plastic and its styling is not that great either. I owned 3 of them, but when they came out in 2020, I passed and bought a Edge.

    Reply
  2. NCEcoBoost

    Until they recontent and lower the price, sales will tank even further, when the economy heads south (which, some say, already has). And ditch the 3-cylinder.

    Reply
  3. Jack

    I read once that people make a decision about not buying a particular car within 30 seconds of sitting in the drivers seat. I own a 2017 Escape and though I have grown used to the interior I don’t love it. However when I sat in the new model I just went yuck. It was awful. The fake wood was gross.

    Reply
  4. Gil the Griper

    I have a 2020 SEL ($31k MSRP) with 12,800 miles. Great adaptive cruise control & nav systems. Trim on power windows control is peeling & front seat cushion replaced 3 times. The 3 cyl engine shudders. Poor Quality. No match for our 2019 Edge.

    Reply

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