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Ford Authority

Ford Expedition Sales Drop 48 Percent, Place Third In Segment During Q2 2022

Ford Expedition sales decreased in the United States and Canada while increasing in Mexico during the second quarter of 2022.

Ford Expedition Sales - Q2 2022 - United States

In the United States, Ford Expedition deliveries totaled 13,129 units in Q2 2022, a decrease of about 48 percent compared to 25,245 units sold in Q2 2021.

In the first six months of the year, Expedition sales decreased about 52 percent to 22,847 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPEDITION -47.99% 13,129 25,245 -51.91% 22,847 47,508

Ford Expedition Sales - Q2 2022 - Canada

In Canada, Ford Expedition deliveries totaled 1,135 units in Q2 2022, a decrease of about 27 percent compared to 1,554 units sold in Q2 2021.

In the first six months of the year, Expedition sales decreased about 44 percent to 1,450 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPEDITION -26.96% 1,135 1,554 -44.30% 1,450 2,603

Ford Expedition Sales - Q2 2022 - Mexico

In Mexico, Ford Expedition deliveries totaled 252 units in Q2 2022, an increase of about 200 percent compared to 84 units sold in Q2 2021.

In the first six months of the year, Expedition sales increased about 136 percent to 392 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPEDITION +200.00% 252 84 +136.14% 392 166

Ford Expedition Sales - Q2 2022 - Colombia

In Colombia, Ford Expedition deliveries totaled 0 units in Q2 2022.

In the first six months of the year, Expedition sales totaled 4 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPEDITION * 0 * * 4 0

Competitive Sales Comparison (USA)

The Ford Expedition experienced a substantial 48 percent decrease in sales volume to 13,129 units during the second quarter of 2022, placing the nameplate third in its segment from a sales volume standpoint. The Expedition was outsold by the Chevy Tahoe in first, which saw sales fall 25 percent to 21,069 units, as well as by the GMC Yukon range, which placed second via a 28 percent drop to 17,070 units. The Expedition placed third, followed by the Jeep Wagoneer in fourth with 10,220 units. The Chevy Suburban earned fifth with a 33 percent decrease to 8,897 units, while the Nissan Armada took sixth via a 60 percent decrease to 2,897 units. The Toyota Sequoia followed in last place, dropping 98 percent to 55 units as Toyota conducts a generational changeover to the all-new, 2022 model.

It is worth noting that the “regular” Expedition is a rival to the Tahoe and Yukon, while the extended-length Expedition Max goes up against the Suburban and Yukon XL. Treating the Tahoe and Suburban as a single vehicle (the way Ford does with Expedition and Expedition Max) gives Chevrolet 29,966 combined deliveries, which is 16,837 units more than combined Expedition and Expedition Max sales (see running Chevy Tahoe sales and Chevy Suburban sales).

Sales Numbers - Mainstream Full-Size SUVs - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET TAHOE -24.51% 21,069 27,908 29% 28% -11.58% 45,048 50,946
GMC YUKON -28.45% 17,070 23,857 23% 24% -9.33% 38,366 42,315
FORD EXPEDITION -47.99% 13,129 25,245 18% 25% -51.91% 22,847 47,508
JEEP WAGONEER * 10,220 * 14% 0% * 17,275 0
CHEVROLET SUBURBAN -33.47% 8,897 13,373 12% 13% -13.03% 21,321 24,516
NISSAN ARMADA -60.29% 2,897 7,296 4% 7% -69.52% 4,540 14,894
TOYOTA SEQUOIA -97.61% 55 2,301 0% 2% -89.00% 477 4,338
TOTAL -26.65% 73,337 99,980 -18.77% 149,874 184,517

From a segment share standpoint, the Tahoe accounted for a segment-leading 29 percent share, up one percentage point from the year-ago quarter. The Yukon, comprised of combined Yukon and Yukon XL sales, earned 23 percent, down one percentage point, while the Expedition took 18 percent, down seven percentage points. The Wagoneer saw 14 percent, while the Suburban earned 12 percent, down one percentage point from the year-ago quarter. The Armada saw a minimal four percent, down three percentage points, and the Sequoia dropped to nill, down two percentage points.

Sales Numbers - Chevy Full-Size SUVs - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
TAHOE -24.51% 21,069 27,908 70% 68% -11.58% 45,048 50,946
SUBURBAN -33.47% 8,897 13,373 30% 32% -13.03% 21,321 24,516
TOTAL -27.41% 29,966 41,281 -12.05% 66,369 75,462

The three GM offerings in the segment accounted for a combined 47,036 deliveries for a dominant 64 percent segment share.

Sales Numbers - Chevy And GMC Full-Size SUVs - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE
CHEVROLET TAHOE -24.51% 21,069 27,908 45% 43%
GMC YUKON -28.45% 17,070 23,857 36% 37%
CHEVROLET SUBURBAN -33.47% 8,897 13,373 19% 21%
TOTAL -27.79% 47,036 65,138

The full-size SUV segment contracted 27 percent to 73,337 units in Q2 2022, meaning that Expedition sales significantly underperformed the segment average.

The Ford Authority Take

The 13,129 deliveries recorded by the Ford Expedition during Q2 2022 give the full-size SUV a substantially lower share of the highly-lucrative full-size SUV segment, down an entire seven percentage points on an annual basis. This is most likely due to the residual impact of COVID-19, as disruptions within the supply chain continued to impact the automaker’s production operations.

Ford refreshed the Expedition for the 2022 model year, enabling it to better match up to its competition like the Chevy Tahoe, Chevy Suburban, GMC Yukon – which launched for the 20221 model year – as well as the new Jeep Wagoneer, which launched for the 2022 model year. To that end, the refreshed 2022 Expedition gains the large, vertically-oriented SYNC 4A infotainment display, which is also used on the 2021 Mustang Mach-E and 2022 Ford F-150 Lightning. Additionally, this refreshed model also introduced the rugged Expedition Timberline trim as well as the Expedition Stealth Performance Package, both powered by the high-output version of the Ford 3.5L EcoBoost V6 engine.

However, the pandemic has continued to effect The Blue Oval’s supply chain by delaying critical parts and resources needed for full scale production. As a result, production has been disrupted, causing vehicle supply to become restricted, thereby preventing FoMoCo from manufacturing the Expedition in healthy levels, and causing sales volume to suffer.

We expect Ford Expedition sales to recover once the supply and production issues get resolved. Until then, sales are likely to be in the red – a concerning circumstance given how lucrative (profitable) the Expedition is for The Blue Oval.

About The Numbers

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Comments

  1. NCEcoBoost

    Think that’s bad? Just wait until the Federal Reserve raises interest rates on Tuesday by a full 1%. Party’s over, FINALLY! Now, let’s talk about those $20K incentives, hmmm…

    Reply
  2. Tim

    If Ford and their dealers didn’t gouge the customers then maybe they would sell more.
    Sitting at my dealers lot some for months they can keep them when they are trying to sell them $20k over MRSP.
    The other thing Ford could do is take the useless crap out of any vehicle they make such as self parking, lane control,etc if you cannot do these yourself then take a bus that’s basic driving skills.

    Reply
  3. Shane D

    The boycott against Jim Farley in full effect. Toyota is more American than Ford these days. A lot more of this to come, Ford will be forced to give up their EV push.

    Reply
  4. David Posocco

    David Posocco, I lov my 2016 platinum explorer, 62,000 miles change the Mobil one twice a year, still has original brakes, we need a second one but the 2022 prices are out of sight,make all the fancy equipment as add on’s an don’t force me into all those package deals,let me pick what I want, an why hasn’t gas mileage improved since 2016? is Ford trying to FORCE ME INTO ELECTRIC ? If so A M F

    Reply
  5. Brice

    They were parked everywhere and not shipping. Dunno what the delay was but they were stored all over town until recently.

    Reply
  6. William Sanderson

    Interesting that ford is blaming covid and supply disruptions and not even mentioning that the new jeep wagoner obviously stole from Ford and not GM. They didn’t seem to have supply issues……or excuses….

    Reply
  7. mickey

    lets not forget the news of the expedition self igniting and catching on fire with no answers and now no parts. I own a 2021 and the expedition is not sporty like the tahoe and Yukon. its plain looking, no body side moldings, no badging, not much difference between XLT and Limited. Gm has chrome trim, chrome grills, and its classy. we were forced to by an expedition cause GM had no Yukon XL’s at the time. we paid 1000. under list , and no fee’s and we received 0% apr. the expedition is comfortable. we miss the V8 in our Yukon, the 3.5 eco boost sounds like a sissy truck / SUV. we changed out the Junk Hankook tires to Michelins.

    Reply
  8. Walter Thomas

    The styling is a problem in my eyes. All of its competitors offers a better looking design verses the slab sided design of the Expedition. When I see it driving down the road, the “BIG BOX” slogan becomes obvious. The design is too simple, it isn’t bad but it is far from bold and aesthetically pleasing which is why the sales is failing. I also believe that people are aware of Fords terrible reliability scores with their CONSISTENT recalls damn near every month.

    Reply
  9. Joe

    I’m happy Ford doesn’t make aircraft!

    Reply
  10. COBRA THERAPY!!!

    Drop the price by 20K and put a big V8 in it.

    Reply
  11. Nico

    Time for…V8, Powerboost Hybrid, ST and ST-Line! Give people a choice, seems like they are saying no thanks and buying the competition!

    Reply

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