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Ford Authority

Ford Explorer Sales Place First In Segment During Second Quarter 2022

Ford Explorer sales increased in United States and Mexico during the second quarter of 2022.

Ford Explorer Sales - Q2 2022 - United States

In the United States, Ford Explorer deliveries totaled 60,181 units in Q2 2022, an increase of about 14 percent compared to 52,997 units sold in Q2 2021.

In the first six months of the year, Explorer sales decreased about 13 percent to 102,917 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPLORER +13.56% 60,181 52,997 -12.96% 102,917 118,241

Ford Explorer Sales - Q2 2022 - Canada

In Canada, Ford Explorer deliveries totaled 4,679 units in Q2 2022, a decrease of about 2 percent compared to 4,773 units sold in Q2 2021.

In the first six months of the year, Explorer sales decreased about 5 percent to 7,914 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPLORER -1.97% 4,679 4,773 -5.31% 7,914 8,358

Ford Explorer Sales - Q2 2022 - Mexico

In Mexico, Ford Explorer deliveries totaled 351 units in Q2 2022, an increase of about 26 percent compared to 279 units sold in Q2 2021.

In the first six months of the year, Explorer sales increased about 13 percent to 675 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPLORER +25.81% 351 279 +13.07% 675 597

Ford Explorer Sales - Q2 2022 - Colombia

In Colombia, Ford Explorer deliveries totaled 126 units in Q2 2022.

In the first six months of the year, Explorer sales totaled 242 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPLORER * 126 * * 242 0

Competitive Sales Comparison (USA)

Ford Explorer sales led the segment with a 14 percent increase to 60,181 units during the second quarter of 2022. The Toyota Highlander followed in second with a 36 percent decrease to 51,377 units while the Volkswagen placed third with a 35 percent drop to 25,678 units. The Kia Telluride secured fourth place with a five percent increase to 24,817 units while the Hyundai Palisade placed fifth with a one percent increase to 22,612 units. The Honda Pilot took sixth place with a 50 percent decrease to 22,446 units while the Chevy Traverse took seventh with a 54 percent drop to 20,842 units. The rest of the segment contenders each posted less than 20,000 deliveries.

Sales Numbers - Mainstream Large Three-Row Crossovers - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE
FORD EXPLORER +13.56% 60,181 52,997 22% 15%
TOYOTA HIGHLANDER -36.22% 51,377 80,549 19% 23%
VOLKSWAGEN ATLAS -34.79% 25,678 39,377 10% 11%
KIA TELLURIDE +5.23% 24,817 23,584 9% 7%
HYUNDAI PALISADE +1.43% 22,612 22,294 8% 6%
HONDA PILOT -50.24% 22,446 45,109 8% 13%
CHEVROLET TRAVERSE -54.09% 20,842 45,394 8% 13%
NISSAN PATHFINDER +229.31% 15,303 4,647 6% 1%
SUBARU ASCENT -10.09% 12,498 13,900 5% 4%
DODGE DURANGO -65.89% 6,090 17,855 2% 5%
MAZDA CX-9 -47.45% 5,717 10,879 2% 3%
TOTAL -24.97% 267,561 356,585

The Explorer held a 22 percent share, up seven percentage points from the year-ago quarter. The Highlander saw a 19 percent share, down four percentage points while the Atlas saw 10 percent, down one percentage point. The rest of the field each held ten percent or less segment share.

The three-row, large crossover segment contracted an average of 25 percent to 267,561 units in Q2 2022, meaning that Explorer sales significantly outperformed the segment average.

For informational and comparative purposes, we are also providing sales figures for midsize SUV models that overlap with large crossover SUVs like the Explorer – either in price, seating capacity, or both. Despite the fact that these models are physically smaller than the Explorer and its direct rivals, they are often cross-shopped. These overlapping vehicles include:

  • Midsize crossovers that offer three rows of seating, such as the GMC Acadia (see running GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander
  • Midsize crossovers with two rows of seating sold at a similar price point to the Explorer, including the Jeep Grand Cherokee, Nissan Murano, Ford Edge, Chevrolet Blazer (see running Chevy Blazer sales), and Hyundai Santa Fe
  • Nameplates that represent both two-row and three-row models, such as the new Jeep Grand Cherokee family

Sales Numbers - Overlapping Crossover Sales - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
JEEP GRAND CHEROKEE +12.38% 59,252 52,726 +24.50% 134,369 107,924
HYUNDAI SANTA FE -6.45% 32,313 34,540 -8.26% 57,895 63,110
FORD EDGE +45.54% 25,041 17,205 +30.74% 51,453 39,355
KIA SORENTO -26.12% 21,122 28,589 -19.18% 39,045 48,313
GMC ACADIA -41.64% 15,330 26,266 -46.64% 24,666 46,222
CHEVROLET BLAZER -30.57% 14,296 20,590 -16.94% 33,104 39,855
MITSUBISHI OUTLANDER +55.85% 10,238 6,569 +118.30% 23,303 10,675
NISSAN MURANO -52.27% 7,396 15,496 -37.83% 16,799 27,019

From here, we can see that the Jeep Grand Cherokee is neck-and-neck with the Explorer in terms of sales volume for Q2 2022. However, the Grand Cherokee is now a family of two vehicles, both of which are all-new. The first is the Grand Cherokee two-row, while the second is the larger Grand Cherokee L with three rows of seating. The former is more of a Ford Edge rival, while the latter is a Ford Explorer competitor. As such, it’s more appropriate to pit Grand Cherokee sales against the Edge and Explorer combined.

Sales Numbers - Ford Edge & Explorer - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
FORD EDGE +45.54% 25,041 17,205 +30.74% 51,453 39,355
FORD EXPLORER +13.56% 60,181 52,997 -12.96% 102,917 118,241
TOTAL +21.40% 85,222 70,202 -2.05% 154,370 157,596

Doing so gives The Blue Oval 85,222 combined deliveries, putting it way ahead of the Grand Cherokee family.

The Ford Authority Take

Ford Explorer sales saw an impressive increase during the second quarter of 2022. This rise in sales figures is uplifting to say the least, as the Explorer was previously facing a steady decline, first as a result of a rocky launch associated with production and quality, followed by negative repercussions of the COVID-19 pandemic, and by extension, the ongoing microchip shortage. However, it’s clear that The Blue Oval has allocated more supplies to the production of the Explorer in the weeks leading up to the second quarter, enabling the impressive growth.

It’s also worth noting that competition in the large, three-row crossover space continues to heat up as two competing models – the Hyundai Palisade and Kia Telluride – saw healthy growth during Q2 2022. Combined, the duo earned 47,429 deliveries, impressive results for the two newest entrants that were essentially non-existent in this segment two years ago.

Sales Numbers - Telluride & Palisade - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
KIA TELLURIDE +5.23% 24,817 23,584 +3.20% 46,893 45,438
HYUNDAI PALISADE +1.43% 22,612 22,294 +0.31% 43,637 43,501
TOTAL +3.38% 47,429 45,878 +1.79% 90,530 88,939

About The Numbers

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Comments

  1. Yora_Nidiot

    I bought my 22 Timberline white on black in May 2022.
    One of the best vehicles I’ve ever owned so far. Drive
    modes are smooth and handling is fun. Handles people
    and cargo with room to spare. And the base sound system
    is more than good. Mpg’s aren’t what they claim, but what is.
    I camp, but don’t crawl on rocks, so this is the perfect choice.

    Reply
  2. R. Walker

    I totally agree Nora. I have owned several. I currently have a 2021. It is great. There is plenty of passenger space and lots of luggage space. I consistently get 29-30 mpg on the highway. I hope they will continue to offer this model in years to come.

    Reply
  3. Ford Owner

    The most intriguing part of the Ford line is that the Explorer arrived after the Bronco 2 was cancelled. Now Ford has brought back the Bronco.

    Reply

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