Ford is in the midst of some major changes in Mexico, launching a bevy of new products in the North American country recently including the high-performance off-road-focused Ford Ranger Raptor and the refreshed 2022 Ford Expedition while also expanding its engineering center there. Now, FoMoCo is currently serving as the official automotive brand of Bash Road Tour, a world-renowned high-end vehicle rally that features both the Ford Maverick and Ranger Raptor this year as official vehicles.
The Bash Road Tour kicked off in 2015 and is currently marking its ninth installment – which takes place on July 8th-15th – when a collection of racers are traversing the cities of San Luis Potosí, Saltillo, Durango, Mazatlán, Zacatecas, and Punta Mita, Mexico. The event kicked off in San Luis Potosí, where 15,000 spectators showed up to check out all of the cars before they embarked on the 1,500 kilometer journey. There, the Ford Maverick and Ranger Raptor were also be on display for those folks to check out up close.
From there, the Bash Road Tour headed to Zacatecas, where the governor waved the starting flag and sent the racers on their way across a large geographical region for several days before the race wraps up in Punta Mita, Nayarit. What sets the Bash Road Tour apart from most other similar events is that it focuses on luxury in the form of VIP experiences, hotel accommodations, exhibitions, evening entertainment, culinary experiences, and impressive scenery worth soaking in.
As the official automotive brand of the Bash Road Tour, Ford is in charge of mobilizing the event and is also fielding its own team behind the wheel of a Ranger Raptor, which is being led by Frankymostro. However, at least in the case of this particular “race,” it isn’t necessarily about finishing first, but rather, enjoying the ride.
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Comments
I’ve been waiting since December 23 for a maverick xlt. Found one in Tipton Iowa and the price was 37900. I was going to buy it until the dealer said add 6000. To it. Why did you give dealers the Wright to add money to the suggested price. That is not right.
Ford can’t control the price dealers charge for a vehicle. Most state franchise laws prevent Ford from stopping it.
I live in southeast Michigan and the dealer I went into a couple of days ago had a new maverick in the showroom and said to add 10k to the sticker price if I was interested. I walked out the door. People have to be stupid to pay over sticker.