Ford has greatly expanded its connected vehicle services in recent years, a move that has received a warm reception from owners and critics alike. Additionally, Ford’s PowerUp over-the-air software updates have already fixed some bugs, as well as added additional features and tweaked existing ones on vehicles like the Ford Mustang Mach-E. Now, some versions the EV crossover has gained yet another new feature – a frunk button – via FordPass, the automaker has announced.
Currently, the Ford Mustang Mach-E has a lever to open the frunk located inside the cabin, but there is no physical frunk button on the front end of the vehicle. This is somewhat atypical given the fact that most crossovers and SUVs come equipped with a button near the license plate to open the rear tailgate. Now, after receiving some customer feedback on the matter, Ford has made a frunk button available for some Mach-E builds via the FordPass app, which is shown off in this fan video recently retweeted by FoMoCo CEO Jim Farley.
The Ford Mustang Mach-E has already racked up its fair share of accolades in recent months, including earning a on Consumer Reports‘ most satisfying vehicles list for 2022, as well as the consumer organization’s list of the Most Satisfying Cars by Age Group. As Farley pointed out, the crossover’s ability to get better over time is one of the more compelling cases for connected vehicle services and OTA updates, too.
The new Frunk button in FordPass was the result of customer feedback and a good example of how digital/connected vehicles can improve over time. 👍 https://t.co/B0sIpaoO7w
— Jim Farley (@jimfarley98) July 25, 2022
FordPass has also proven to be quite popular with owners in recent years, earning a 91 percent adoption rate among those owners last September, which is well above the industry average, while FordPass and Lincoln Way memberships nearly doubled over a one-year period, going from 1.3 million active users all the way up to 2.4 million. FordPass also performed well in J.D. Power’s 2022 U.S. OEM EV App Benchmark Study, ranking as one of the top-performing EV apps on the market.
We’ll have more on the Mach-E soon, so be sure and subscribe to Ford Authority for more Mustang Mach-E news and ongoing Ford news coverage.
Update: This article has been updated to reflect the fact that not all Mach-E units have gained the functionality.
Comments
The Frunk button has been available for Job 2 Mustang Mach-E since mid-2021. Mach-E VLOG (Patrick & Liv) @MachE_VLOG is excited for it because he just traded his 2021 Job 1 First Edition in on a new 2022 GT. Job 1 Mustang Mach-Es, those built before July 2021, are STILL waiting for a frunk button.
Farley wants us all to put purses in the frunk. Say NO THANK YOU to big government. I’ll take ice in my DRINK and my TRUCK. Sorry BRANDON… this patriot is going to use as much gas as possible to prove climate change is a hoax
/s
Liam, you must learn to RELAX…take 2 hybrids and call me in the morning!
LOL, man, I’m glad you put in that “/s” at the end, because, until I got there, I wasn’t actually SURE, since, you know, this is a totally believable statement coming from some people I have had the misfortune to interact with.
Bless your heart.
Liam, you are dense!
At Ford, Quality is Job 1… frunk button is Job 2. 😀
NO. JUST NO. There is NO Frunk button for Job 1 cars Mr. Farley! Do you even know what your own shop is doing? WE ARE STILL WAITING FOR IT…
I believe you’ll get it in a power-up update that’s rolling out now. I could be wrong though . . .
This is . . . weird. Not that the button exists, but that it’s news? The Job 2 Mach-Es (and all the of the Mach-Es since) have had a frunk button in the Fordpass app. I’ve had one on my MME since the day I got it in January (it’s a Job 2, 2021 Mach-E).
I still do not have the frunk button. I guess I have a job 1 Mache. I took delivery in March 2021.
Will I ever get the damn button that Jim is so excited about? Is my cat capable of getting it?
Probably not your cat, but maybe your car can.
Where is this frunk button that is shown and talked about in this video?